Tuğba Uzunkaya-şatır profile image
Tuğba Uzunkaya-şatır Dr. Instructor KOCAELİ ÜNİVERSİTESİ, GAZANFER BİLGE MESLEK YÜKSEKOKULU
Publication 8 Review 2 CrossRef Cited 17 TR Dizin Cited 6
8 Publication
2 Review
17 CrossRef Cited
6 TR Dizin Cited
0000-0002-3728-3388

Research Fields

Marketing

Institution

KOCAELİ ÜNİVERSİTESİ, GAZANFER BİLGE MESLEK YÜKSEKOKULU

Popular Publications

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2020 , Oneri
DOI: 10.14783/maruoneri.676729
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3524

2

2

3524

MARKA İLETİŞİMİNİN MARKA GÜVENİNE ETKİSİ, BİLGİSAYAR MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya
Published: 2017 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.332360
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1969

2

2

1969

ÇEVRİMİÇİ ALIŞVERİŞTE PAZARLAMA STRATEJİLERİNİN TÜKETİCİNİN ALGILADIKLARI RİSK VE GÜVENE ETKİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2019 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.462844
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

2

1

1956

RELATIONSHIP BETWEEN THE CUSTOMER EXPECTATIONS FROM WEBSITES' PERFORMANCE AND E-WOM: A STUDY ON SPORT SHOES BRANDS
Authors: Tugba Uzunkaya
Published: 2020 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2020.1201
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2377

0

1

2377

EFFECT OF SUSTAINABILITY PERCEPTION ON CONSUMER PURCHASING BEHAVIOUR
Authors: Tugba Uzunkaya Satır
Published: 2023 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2023.1737
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5656

0

1

5656

Publications

A Study on the Effect of Customer Experience on Electronic Word-of-Mouth Communication
Authors: Tuğba Uzunkaya-Şatır
Published: 2026 , İzmir Journal of Economics
DOI: 10.24988/ije.1864349
FAVORITE 1 TOTAL DOWNLOAD COUNT 75

1

75

EFFECT OF SUSTAINABILITY PERCEPTION ON CONSUMER PURCHASING BEHAVIOUR
Authors: Tugba Uzunkaya Satır
Published: 2023 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2023.1737
FAVORITE 1 TOTAL DOWNLOAD COUNT 5656

1

5656

RELATIONSHIP BETWEEN THE CUSTOMER EXPECTATIONS FROM WEBSITES' PERFORMANCE AND E-WOM: A STUDY ON SPORT SHOES BRANDS
Authors: Tugba Uzunkaya
Published: 2020 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2020.1201
FAVORITE 1 TOTAL DOWNLOAD COUNT 2377

1

2377

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2020 , Oneri
DOI: 10.14783/maruoneri.676729
FAVORITE 2 TOTAL DOWNLOAD COUNT 3524

2

3524

ÇEVRİMİÇİ ALIŞVERİŞTE PAZARLAMA STRATEJİLERİNİN TÜKETİCİNİN ALGILADIKLARI RİSK VE GÜVENE ETKİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2019 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.462844
FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

1

1956

AKILLI CİHAZ KULLANICILARININ MARKA SADAKATLERİNİ ETKİLEYEN FAKTÖRLER ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2018 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.411694
FAVORITE 1 TOTAL DOWNLOAD COUNT 1503

1

1503

MARKA İLETİŞİMİNİN MARKA GÜVENİNE ETKİSİ, BİLGİSAYAR MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya
Published: 2017 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.332360
FAVORITE 2 TOTAL DOWNLOAD COUNT 1969

2

1969

Marka Sadakatinin Tekrar Satın Alma Niyetine Etkisi ve GSM Sektöründe Bir Araştırma
Authors: Tuğba Uzunkaya
Published: 2016 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.32305
FAVORITE 1 TOTAL DOWNLOAD COUNT 9067

1

9067

Articles published in
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
İzmir Journal of Economics
İzmir Journal of Economics
Oneri
Oneri
Research Journal of Business and Management
Research Journal of Business and Management

Reviews

Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2020 , Oneri
DOI: 10.14783/maruoneri.676729
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3524

2

2

3524

ÇEVRİMİÇİ ALIŞVERİŞTE PAZARLAMA STRATEJİLERİNİN TÜKETİCİNİN ALGILADIKLARI RİSK VE GÜVENE ETKİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2019 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.462844
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

2

1

1956

MARKA İLETİŞİMİNİN MARKA GÜVENİNE ETKİSİ, BİLGİSAYAR MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya
Published: 2017 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.332360
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1969

2

2

1969

Marka Sadakatinin Tekrar Satın Alma Niyetine Etkisi ve GSM Sektöründe Bir Araştırma
Authors: Tuğba Uzunkaya
Published: 2016 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.32305
CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 9067

11

1

9067

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.