Tuğba Uzunkaya-şatır profile image
Tuğba Uzunkaya-şatır Dr. Instructor KOCAELİ ÜNİVERSİTESİ, GAZANFER BİLGE MESLEK YÜKSEKOKULU
Publication 7 Review 2 CrossRef Cited 16 TR Dizin Cited 6
7 Publication
2 Review
16 CrossRef Cited
6 TR Dizin Cited
0000-0002-3728-3388

Research Fields

Marketing

Institution

KOCAELİ ÜNİVERSİTESİ, GAZANFER BİLGE MESLEK YÜKSEKOKULU

Popular Publications

MARKA İLETİŞİMİNİN MARKA GÜVENİNE ETKİSİ, BİLGİSAYAR MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya
Published: 2017 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.332360
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1866

2

2

1866

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2020 , Oneri
DOI: 10.14783/maruoneri.676729
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3404

2

2

3404

Marka Sadakatinin Tekrar Satın Alma Niyetine Etkisi ve GSM Sektöründe Bir Araştırma
Authors: Tuğba Uzunkaya
Published: 2016 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.32305
CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 8900

11

1

8900

RELATIONSHIP BETWEEN THE CUSTOMER EXPECTATIONS FROM WEBSITES' PERFORMANCE AND E-WOM: A STUDY ON SPORT SHOES BRANDS
Authors: Tugba Uzunkaya
Published: 2020 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2020.1201
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2317

0

1

2317

EFFECT OF SUSTAINABILITY PERCEPTION ON CONSUMER PURCHASING BEHAVIOUR
Authors: Tugba Uzunkaya Satır
Published: 2023 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2023.1737
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5492

0

1

5492

Publications

EFFECT OF SUSTAINABILITY PERCEPTION ON CONSUMER PURCHASING BEHAVIOUR
Authors: Tugba Uzunkaya Satır
Published: 2023 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2023.1737
FAVORITE 1 TOTAL DOWNLOAD COUNT 5492

1

5492

RELATIONSHIP BETWEEN THE CUSTOMER EXPECTATIONS FROM WEBSITES' PERFORMANCE AND E-WOM: A STUDY ON SPORT SHOES BRANDS
Authors: Tugba Uzunkaya
Published: 2020 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2020.1201
FAVORITE 1 TOTAL DOWNLOAD COUNT 2317

1

2317

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2020 , Oneri
DOI: 10.14783/maruoneri.676729
FAVORITE 2 TOTAL DOWNLOAD COUNT 3404

2

3404

ÇEVRİMİÇİ ALIŞVERİŞTE PAZARLAMA STRATEJİLERİNİN TÜKETİCİNİN ALGILADIKLARI RİSK VE GÜVENE ETKİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2019 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.462844
FAVORITE 1 TOTAL DOWNLOAD COUNT 1863

1

1863

AKILLI CİHAZ KULLANICILARININ MARKA SADAKATLERİNİ ETKİLEYEN FAKTÖRLER ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2018 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.411694
FAVORITE 1 TOTAL DOWNLOAD COUNT 1370

1

1370

MARKA İLETİŞİMİNİN MARKA GÜVENİNE ETKİSİ, BİLGİSAYAR MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya
Published: 2017 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.332360
FAVORITE 2 TOTAL DOWNLOAD COUNT 1866

2

1866

Marka Sadakatinin Tekrar Satın Alma Niyetine Etkisi ve GSM Sektöründe Bir Araştırma
Authors: Tuğba Uzunkaya
Published: 2016 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.32305
FAVORITE 1 TOTAL DOWNLOAD COUNT 8900

1

8900

Articles published in
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
Oneri
Oneri
Research Journal of Business and Management
Research Journal of Business and Management

Reviews

Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2020 , Oneri
DOI: 10.14783/maruoneri.676729
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3404

2

2

3404

ÇEVRİMİÇİ ALIŞVERİŞTE PAZARLAMA STRATEJİLERİNİN TÜKETİCİNİN ALGILADIKLARI RİSK VE GÜVENE ETKİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya , Cemal Yükselen
Published: 2019 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.462844
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1863

1

1

1863

MARKA İLETİŞİMİNİN MARKA GÜVENİNE ETKİSİ, BİLGİSAYAR MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Tuğba Uzunkaya
Published: 2017 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.332360
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1866

2

2

1866

Marka Sadakatinin Tekrar Satın Alma Niyetine Etkisi ve GSM Sektöründe Bir Araştırma
Authors: Tuğba Uzunkaya
Published: 2016 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.32305
CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 8900

11

1

8900

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.