Zeliha Eser profile image
Zeliha Eser Prof. Dr. BAŞKENT ÜNİVERSİTESİ
Publication 6 Review 8 CrossRef Cited 2
6 Publication
8 Review
2 CrossRef Cited

Research Fields

Service Marketing Consumer Behaviour Marketing Management Product and Brand Management

Institution

BAŞKENT ÜNİVERSİTESİ

Popular Publications

2001 ŞUBAT KRİZİNİN İŞLETMELERİN PAZARLAMA YÖNETİMİNE VE TÜKETİCİLER ÜZERİNE ETKİLERİ VE BU ETKİLERE KARŞIN GELİŞTİRİLEN STRATEJİLER ÜZERİNE BİR ARAŞTIRMA
Authors: Zeliha Eser
Published: 2006 , Oneri
DOI: 10.14783/maruoneri.677974
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1203

0

1

1203

The Effect of Celebrity Endorsers in Advertisements on Brand Preference of Consumers: A Qualitative Research
Authors: Elif Ebru Erce Özbilen , Zeliha Eser , Ünsal Sığrı
Published: 2022 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4344

0

1

4344

EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR
Authors: Alişan Baltacı , Zeliha Eser
Published: 2022 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2022.009
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2038

1

1

2038

HIGH SOCIETY BAZAARS AS A SHOPPING PLACE: A QUALITATIVE EVALUATION ON CONSUMER MOTIVATIONS
Authors: Elif Ebru Erce Özbilen , Zeliha Eser
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2314

0

1

2314

Publications

RITUALS AS INTERCULTURAL BRIDGES: THE IMPACT OF INDIVIDUAL CHARACTERISTICS ON RITUAL ACCEPTANCE WITH ETHNOCENTRISM AS A MODERATOR
Authors: Aycan Duran Tekoğlu , Zeliha Eser , Alper Özer
Published: 2025 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1688434
FAVORITE 0 TOTAL DOWNLOAD COUNT 493

0

493

Analyzing Brand Hate and Greenwashing: Purchase Intentions of Airline Passengers in Turkey
Authors: Zeynep Unal , Zeliha Eser
Published: 2025 , Ege Academic Review
DOI: 10.21121/eab.20250306
FAVORITE 0 TOTAL DOWNLOAD COUNT 708

0

708

HIGH SOCIETY BAZAARS AS A SHOPPING PLACE: A QUALITATIVE EVALUATION ON CONSUMER MOTIVATIONS
Authors: Elif Ebru Erce Özbilen , Zeliha Eser
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2314

1

2314

EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR
Authors: Alişan Baltacı , Zeliha Eser
Published: 2022 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2022.009
FAVORITE 1 TOTAL DOWNLOAD COUNT 2038

1

2038

The Effect of Celebrity Endorsers in Advertisements on Brand Preference of Consumers: A Qualitative Research
Authors: Elif Ebru Erce Özbilen , Zeliha Eser , Ünsal Sığrı
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4344

1

4344

2001 ŞUBAT KRİZİNİN İŞLETMELERİN PAZARLAMA YÖNETİMİNE VE TÜKETİCİLER ÜZERİNE ETKİLERİ VE BU ETKİLERE KARŞIN GELİŞTİRİLEN STRATEJİLER ÜZERİNE BİR ARAŞTIRMA
Authors: Zeliha Eser
Published: 2006 , Oneri
DOI: 10.14783/maruoneri.677974
FAVORITE 1 TOTAL DOWNLOAD COUNT 1203

1

1203

Articles published in
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ege Academic Review
Ege Academic Review
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Oneri
Oneri

Reviews

Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Journal of Ankara Health Sciences
Journal of Ankara Health Sciences
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Travel and Hotel Business
Journal of Travel and Hotel Business
Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma Dergisi
Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma Dergisi

Publications

Analyzing Brand Hate and Greenwashing: Purchase Intentions of Airline Passengers in Turkey
Authors: Zeynep Unal , Zeliha Eser
Published: 2025 , Ege Academic Review
DOI: 10.21121/eab.20250306
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 708

1

0

708

EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR
Authors: Alişan Baltacı , Zeliha Eser
Published: 2022 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2022.009
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2038

1

1

2038

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.