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Arif Kırmızıkaya Dr. Instructor AVRASYA ÜNİVERSİTESİ
Publication 12 Review 7 CrossRef Cited 5 TR Dizin Cited 2
12 Publication
7 Review
5 CrossRef Cited
2 TR Dizin Cited
0000-0002-1445-9643

Research Fields

Product and Brand Management Marketing Digital Marketing Marketing Research Methodology Consumer Behaviour

Institution

AVRASYA ÜNİVERSİTESİ

Popular Publications

The Effect of Emotional Benefit of Cute Products on Impulsive Buying Behavior
Authors: Abdülkadir Öztürk , Arif Kırmızıkaya , Mustafa Said Akın
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.931127
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1907

2

2

1907

The Effect of Cute Character Interest in Advertisements on Consumer Purchase Intention
Authors: Abdülkadir Öztürk , Mustafa Said Akın , Arif Kırmızıkaya
Published: 2022 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.906789
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1210

0

2

1210

DESCRIPTIVE ANALYSIS OF THE FOUNDER (2016) MOVIE IN THE CONTEXT OF SERVICES MARKETING
Authors: Arif Kırmızıkaya , Ahmet Can Akgün
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1685498
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 887

0

1

887

AN ANALYSIS OF THE FILM MONEYBALL IN THE CONTEXT OF SPORTS MARKETING
Authors: Ekin Bahar İlik , Arif Kırmızıkaya , Resul Gürbüz , Ahmet Can Akgün
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1715243
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 722

0

1

722

SYSTEMATİC ANALYSİS OF THE E-SPORTS MARKETİNG LİTERATURE
Authors: Arif Kırmızıkaya
Published: 2025 , Journal of Research in Business
DOI: 10.54452/jrb.1730631
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 980

0

1

980

Publications

How Social Media Marketing Activities Drive Brand Commitment: Insights from Digital TV Platform Users
Authors: Arif Kırmızıkaya , Abdülkadir Öztürk
Published: 2026 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 242

0

242

DESCRIPTIVE ANALYSIS OF THE FOUNDER (2016) MOVIE IN THE CONTEXT OF SERVICES MARKETING
Authors: Arif Kırmızıkaya , Ahmet Can Akgün
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1685498
FAVORITE 1 TOTAL DOWNLOAD COUNT 887

1

887

MARKETİNG INEQUALİTY: AN ANALYSİS OF SOCİOECONOMİC STRATİFİCATİON THROUGH LUXURY CONSUMPTİON
Authors: Arif Kırmızıkaya
Published: 2025 , International Journal of Western Black Sea Social and Humanities Sciences
DOI: 10.46452/baksoder.1780740
FAVORITE 1 TOTAL DOWNLOAD COUNT 508

1

508

Middle Eastern Tourists’ Purchasing Behavior in Türkiye: Current Trends in the Case of Trabzon Province
Authors: Arif Kırmızıkaya , Fazıl Kırkbir
Published: 2025 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1781335
FAVORITE 1 TOTAL DOWNLOAD COUNT 550

1

550

THE POTENTİAL EFFECTS OF INFLATİON PERCEPTİON ON CONSUMER BRAND PREFERENCES: A CONCEPTUAL REVİEW AND THEORETİCAL MODEL PROPOSAL
Authors: Arif Kırmızıkaya
Published: 2025 , Journal of Academic Approaches
DOI: 10.54688/ayd.1743583
FAVORITE 1 TOTAL DOWNLOAD COUNT 968

1

968

SYSTEMATİC ANALYSİS OF THE E-SPORTS MARKETİNG LİTERATURE
Authors: Arif Kırmızıkaya
Published: 2025 , Journal of Research in Business
DOI: 10.54452/jrb.1730631
FAVORITE 1 TOTAL DOWNLOAD COUNT 980

1

980

A Review on “Celebrity” TV Series in The Context of Influencer Marketing
Authors: Arif Kırmızıkaya , Ahmet Can Akgün
Published: 2025 , Bucak İşletme Fakültesi Dergisi
DOI: 10.38057/bifd.1775136
FAVORITE 0 TOTAL DOWNLOAD COUNT 752

0

752

AN ANALYSIS OF THE FILM MONEYBALL IN THE CONTEXT OF SPORTS MARKETING
Authors: Ekin Bahar İlik , Arif Kırmızıkaya , Resul Gürbüz , Ahmet Can Akgün
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1715243
FAVORITE 1 TOTAL DOWNLOAD COUNT 722

1

722

Bibliometric Analysis of Studies on Social Media Marketing Activities
Authors: Arif Kırmızıkaya , Abdülkadir Öztürk
Published: 2024 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1036

1

1036

The Effect of Cute Character Interest in Advertisements on Consumer Purchase Intention
Authors: Abdülkadir Öztürk , Mustafa Said Akın , Arif Kırmızıkaya
Published: 2022 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.906789
FAVORITE 2 TOTAL DOWNLOAD COUNT 1210

2

1210

The Effect of Online Coupons and Ease of One Click Payment Process Convenience on Online Impulse Buying
Authors: Abdülkadir Öztürk , Arif Kırmızıkaya , Mustafa Said Akın
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.880239
FAVORITE 1 TOTAL DOWNLOAD COUNT 1550

1

1550

The Effect of Emotional Benefit of Cute Products on Impulsive Buying Behavior
Authors: Abdülkadir Öztürk , Arif Kırmızıkaya , Mustafa Said Akın
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.931127
FAVORITE 2 TOTAL DOWNLOAD COUNT 1907

2

1907

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Western Black Sea Social and Humanities Sciences
International Journal of Western Black Sea Social and Humanities Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Research in Business
Journal of Research in Business
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Editorship
Avrasya University Journal of Social Sciences and Humanities
Avrasya University Journal of Social Sciences and Humanities
Section Editor
Editorial Board Memberships
Avrasya University Journal of Social Sciences and Humanities
Avrasya University Journal of Social Sciences and Humanities

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Avrasya University Journal of Social Sciences and Humanities
Avrasya University Journal of Social Sciences and Humanities
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Yalova Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi

Publications

The Effect of Online Coupons and Ease of One Click Payment Process Convenience on Online Impulse Buying
Authors: Abdülkadir Öztürk , Arif Kırmızıkaya , Mustafa Said Akın
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.880239
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1550

3

1

1550

The Effect of Emotional Benefit of Cute Products on Impulsive Buying Behavior
Authors: Abdülkadir Öztürk , Arif Kırmızıkaya , Mustafa Said Akın
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.931127
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1907

2

2

1907

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.