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Doğu Kayışkan Dr. DOKUZ EYLÜL ÜNİVERSİTESİ, İZMİR MESLEK YÜKSEKOKULU
Publication 8 Review 9 CrossRef Cited 4
8 Publication
9 Review
4 CrossRef Cited

Research Fields

Entrepreneurship Digital Marketing Marketing Research Methodology Marketing Communications Entrepreneurial Marketing

Institution

DOKUZ EYLÜL ÜNİVERSİTESİ, İZMİR MESLEK YÜKSEKOKULU

Popular Publications

An Overview of the Emerging Role of Artificial Intelligence in Marketing
Published: 2022 , İzmir Journal of Management
DOI: 10.56203/iyd.1052548
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3311

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Factors Influencing Purchase and Reuse Intentions in Mobile Shopping Applications
Published: 2026 , İzmir Journal of Economics
DOI: 10.24988/ije.1649011
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 215

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Publications

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Publications

An Overview of the Emerging Role of Artificial Intelligence in Marketing
Published: 2022 , İzmir Journal of Management
DOI: 10.56203/iyd.1052548
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3311

4

2

3311