Pınar Özkan profile image
Pınar Özkan Assoc. Prof. Dr. DOKUZ EYLÜL ÜNİVERSİTESİ
Publication 8 Review 19 CrossRef Cited 14 TR Dizin Cited 16
8 Publication
19 Review
14 CrossRef Cited
16 TR Dizin Cited
0000-0003-2765-7224

Research Fields

Marketing Customer Relationship Management Marketing Management

Institution

DOKUZ EYLÜL ÜNİVERSİTESİ

Popular Publications

A STUDY ON DETERMINING THE CONSUMER ATTITUDES TOWARDS FUNCTIONAL FOOD PRODUCTS
Authors: Pınar Özkan Özdemir , Seçil Fettahlıoğlu, Mert Topoyan
Published: 2009 , Ege Academic Review
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3698

0

2

3698

MARKET SEGMENTATİON WITH CLUSTER ANALYSIS BASED ON GLOBAL CONSUMPTİON ORIENTATION, CONSUMER INNOVATIVENESS, GLOBAL AND LOCAL BRAND ATTITUDES
Authors: Aydın Kayabaşı , Pınar Özkan
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.609124
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2075

6

2

2075

Analysis of E-Commerce Campaign Performance in Terms of Return on Investment, Customer Segmentation, and Timing: Evidence from Türkiye
Authors: Pınar Özkan , İpek Deveci Kocakoç
Published: 2026 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1879215
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 372

0

2

372

DIGITAL HEALTH MARKETING LITERATURE: A BIBLIOMETRIC AND CONTENT ANALYSIS
Authors: Pınar Özkan , İpek Deveci Kocakoç
Published: 2026 , Ege Academic Review
DOI: 10.21121/eab.202600235
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 308

0

1

308

A Research on the Relationship Between Personality Traits and the Diderot Effect
Authors: Doğu Kayışkan , Pınar Özkan , Gurban Gurbanov
Published: 2026 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 334

0

1

334

Publications

DIGITAL HEALTH MARKETING LITERATURE: A BIBLIOMETRIC AND CONTENT ANALYSIS
Authors: Pınar Özkan , İpek Deveci Kocakoç
Published: 2026 , Ege Academic Review
DOI: 10.21121/eab.202600235
FAVORITE 1 TOTAL DOWNLOAD COUNT 308

1

308

Analysis of E-Commerce Campaign Performance in Terms of Return on Investment, Customer Segmentation, and Timing: Evidence from Türkiye
Authors: Pınar Özkan , İpek Deveci Kocakoç
Published: 2026 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1879215
FAVORITE 2 TOTAL DOWNLOAD COUNT 372

2

372

A Research on the Relationship Between Personality Traits and the Diderot Effect
Authors: Doğu Kayışkan , Pınar Özkan , Gurban Gurbanov
Published: 2026 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 334

1

334

Giyilebilir Teknoloji Ürünlerinde Müşteri Tatminini Etkileyen Faktörler: Çevrimiçi Alışveriş Sitelerinde Akıllı Saat Yorumlarının İçerik Analizi ile Değerlendirilmesi
Authors: Engin Yücel , Ezgi Karataş Yücel , Pınar Özkan
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1762608
FAVORITE 1 TOTAL DOWNLOAD COUNT 822

1

822

The Effects of Consumer-Based Brand Equity on Repurchase Intentions: A Study on Generation-Y Buyers of Smart Phones
Authors: Pınar Özkan
Published: 2021 , İzmir Journal of Economics
DOI: 10.24988/ije.202136309
FAVORITE 1 TOTAL DOWNLOAD COUNT 1378

1

1378

MARKET SEGMENTATİON WITH CLUSTER ANALYSIS BASED ON GLOBAL CONSUMPTİON ORIENTATION, CONSUMER INNOVATIVENESS, GLOBAL AND LOCAL BRAND ATTITUDES
Authors: Aydın Kayabaşı , Pınar Özkan
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.609124
FAVORITE 2 TOTAL DOWNLOAD COUNT 2075

2

2075

TÜKETİCİ YENİLİKÇİLİĞİ İLE FONKSİYONEL GIDALARA YÖNELİK TUTUM ARASINDAKİ İLİŞKİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Ezgi Karataş Yücel , Pinar Özkan , Engin Yücel
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434408
FAVORITE 1 TOTAL DOWNLOAD COUNT 3584

1

3584

A STUDY ON DETERMINING THE CONSUMER ATTITUDES TOWARDS FUNCTIONAL FOOD PRODUCTS
Authors: Pınar Özkan Özdemir , Seçil Fettahlıoğlu, Mert Topoyan
Published: 2009 , Ege Academic Review
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3698

2

3698

Articles published in
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Ege Academic Review
Ege Academic Review
İzmir Journal of Economics
İzmir Journal of Economics
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Ege Stratejik Araştırmalar Dergisi
Ege Stratejik Araştırmalar Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
İzmir Journal of Economics
İzmir Journal of Economics
İzmir Journal of Management
İzmir Journal of Management
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Mevzu – Journal of Social Sciences
Mevzu – Journal of Social Sciences
Nazilli İktisadi ve İdari Bilimler Fakültesi Dergisi
Nazilli İktisadi ve İdari Bilimler Fakültesi Dergisi
Trakya University Journal of Social Science
Trakya University Journal of Social Science
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

The Effects of Consumer-Based Brand Equity on Repurchase Intentions: A Study on Generation-Y Buyers of Smart Phones
Authors: Pınar Özkan
Published: 2021 , İzmir Journal of Economics
DOI: 10.24988/ije.202136309
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1378

1

1

1378

MARKET SEGMENTATİON WITH CLUSTER ANALYSIS BASED ON GLOBAL CONSUMPTİON ORIENTATION, CONSUMER INNOVATIVENESS, GLOBAL AND LOCAL BRAND ATTITUDES
Authors: Aydın Kayabaşı , Pınar Özkan
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.609124
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2075

6

2

2075

TÜKETİCİ YENİLİKÇİLİĞİ İLE FONKSİYONEL GIDALARA YÖNELİK TUTUM ARASINDAKİ İLİŞKİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Ezgi Karataş Yücel , Pinar Özkan , Engin Yücel
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434408
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 3584

7

1

3584

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.