Engin Yücel profile image
Engin Yücel Assoc. Prof. Dr. DOKUZ EYLÜL ÜNİVERSİTESİ
Publication 13 Review 16 CrossRef Cited 16
13 Publication
16 Review
16 CrossRef Cited

Research Fields

Marketing in International Trade Marketing Customer Relationship Management Marketing Research Methodology Marketing Communications Marketing Management International Marketing Product and Brand Management Political Marketing Entrepreneurial Marketing Entrepreneurship

Institution

DOKUZ EYLÜL ÜNİVERSİTESİ

Popular Publications

Gamification Applicatıons in Marketing: Examples of Gamification From Turkey and The World
Authors: Engin Yücel
Published: 2023 , İzmir Journal of Management
DOI: 10.56203/iyd.1267187
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1990

0

2

1990

TÜKETİCİ YENİLİKÇİLİĞİ İLE FONKSİYONEL GIDALARA YÖNELİK TUTUM ARASINDAKİ İLİŞKİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Ezgi Karataş Yücel , Pinar Özkan , Engin Yücel
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434408
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 3583

7

1

3583

The Effect of Customer Relationship Management on Online Shopping: A Qualitative Research on Wearable Technology Products
Authors: Engin Yücel
Published: 2022 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.53306/klujfeas.1072028
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1701

2

1

1701

Positive and Negative Effects of Corporate Customer Satisfaction Measurement on Businesses
Authors: Ercan Özcan , Engin Yücel
Published: 2024 , Rahva Journal of Technical and Social Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 857

0

1

857

The Mediation Role of Brand Trust in The Effect of Online Customer Experience on Purchase Intention
Authors: Ezgi Karataş Yücel , Engin Yücel , Feride Öner
Published: 2026 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1665353
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 470

0

1

470

Publications

THE RELATIONSHIP BETWEEN CONSUMER SKEPTICISM ON NEW PRODUCTS, REFERENCE GROUPS, AND PURCHASE INTENTION: A STUDY ON ELECTRIC CARS
Authors: Engin Yücel , Ezgi Karataş Yücel , Çağatay Orçun
Published: 2026 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1971918
FAVORITE 1 TOTAL DOWNLOAD COUNT 264

1

264

The Mediation Role of Brand Trust in The Effect of Online Customer Experience on Purchase Intention
Authors: Ezgi Karataş Yücel , Engin Yücel , Feride Öner
Published: 2026 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1665353
FAVORITE 1 TOTAL DOWNLOAD COUNT 470

1

470

Giyilebilir Teknoloji Ürünlerinde Müşteri Tatminini Etkileyen Faktörler: Çevrimiçi Alışveriş Sitelerinde Akıllı Saat Yorumlarının İçerik Analizi ile Değerlendirilmesi
Authors: Engin Yücel , Ezgi Karataş Yücel , Pınar Özkan
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1762608
FAVORITE 1 TOTAL DOWNLOAD COUNT 813

1

813

Positive and Negative Effects of Corporate Customer Satisfaction Measurement on Businesses
Authors: Ercan Özcan , Engin Yücel
Published: 2024 , Rahva Journal of Technical and Social Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 857

1

857

Gamification Applicatıons in Marketing: Examples of Gamification From Turkey and The World
Authors: Engin Yücel
Published: 2023 , İzmir Journal of Management
DOI: 10.56203/iyd.1267187
FAVORITE 2 TOTAL DOWNLOAD COUNT 1990

2

1990

A Qualitative Research on Academic Entrepreneurship Motivations and Activities
Authors: Engin Yücel , Oytun Sezgin
Published: 2022 , İzmir Journal of Economics
DOI: 10.24988/ije.1019417
FAVORITE 0 TOTAL DOWNLOAD COUNT 1336

0

1336

EVALUATION OF SOCIAL MEDIA USAGE OF UNIVERSITIES IN TURKEY: A QUALITATIVE APPLICATION FOR TWITTER POSTS
Authors: Engin Yücel , Ezgi Karataş Yücel
Published: 2022 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1034520
FAVORITE 0 TOTAL DOWNLOAD COUNT 1116

0

1116

The Effect of Customer Relationship Management on Online Shopping: A Qualitative Research on Wearable Technology Products
Authors: Engin Yücel
Published: 2022 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.53306/klujfeas.1072028
FAVORITE 1 TOTAL DOWNLOAD COUNT 1701

1

1701

Algılanan Çevrimiçi Müşteri Hizmetleri Ölçeğinin Doğrulanması Çalışması: E-Ticaret İşletmeleri Üzerine Bir Uygulama
Authors: Engin Yücel
Published: 2021 , Biga İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 609

0

609

The Role of University-Industry Collaboration in Increasing of Innovation Performance of Businesses
Authors: Engin Yücel , Engin Özgül
Published: 2020 , Journal of Research in Economics Politics and Finance
DOI: 10.30784/epfad.722019
FAVORITE 0 TOTAL DOWNLOAD COUNT 1883

0

1883

TÜKETİCİ YENİLİKÇİLİĞİ İLE FONKSİYONEL GIDALARA YÖNELİK TUTUM ARASINDAKİ İLİŞKİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Ezgi Karataş Yücel , Pinar Özkan , Engin Yücel
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434408
FAVORITE 1 TOTAL DOWNLOAD COUNT 3583

1

3583

The Effect of Individuation and Separation of Adolescence on Consumer’s Perception of Risk
Authors: Ezgi Karataş Yücel , Engin Yücel
Published: 2017 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.370014
FAVORITE 1 TOTAL DOWNLOAD COUNT 2062

1

2062

PERAKENDE SEKTÖRÜNDE SATIŞ ELEMANLARININ EĞİTİMLERİNİN VE KİŞİSEL NİTELİKLERİNİN SATIŞ BAŞARISI ÜZERİNDEKİ ETKİSİ: İZMİR ÖRNEĞİ
Authors: Aykan Candemir , Ali Erhan Zalluhoğlu, Engin Yücel
Published: 2016 , Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 5700

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5700

Articles published in
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Biga İktisadi ve İdari Bilimler Fakültesi Dergisi
Biga İktisadi ve İdari Bilimler Fakültesi Dergisi
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
İzmir Journal of Economics
İzmir Journal of Economics
İzmir Journal of Management
İzmir Journal of Management
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Research in Economics Politics and Finance
Journal of Research in Economics Politics and Finance
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Rahva Journal of Technical and Social Studies
Rahva Journal of Technical and Social Studies
Trends in Business and Economics
Trends in Business and Economics
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Ege Academic Review
Ege Academic Review
İzmir Journal of Economics
İzmir Journal of Economics
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences

Publications

A Qualitative Research on Academic Entrepreneurship Motivations and Activities
Authors: Engin Yücel , Oytun Sezgin
Published: 2022 , İzmir Journal of Economics
DOI: 10.24988/ije.1019417
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1336

1

0

1336

EVALUATION OF SOCIAL MEDIA USAGE OF UNIVERSITIES IN TURKEY: A QUALITATIVE APPLICATION FOR TWITTER POSTS
Authors: Engin Yücel , Ezgi Karataş Yücel
Published: 2022 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1034520
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1116

1

0

1116

The Effect of Customer Relationship Management on Online Shopping: A Qualitative Research on Wearable Technology Products
Authors: Engin Yücel
Published: 2022 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.53306/klujfeas.1072028
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1701

2

1

1701

The Role of University-Industry Collaboration in Increasing of Innovation Performance of Businesses
Authors: Engin Yücel , Engin Özgül
Published: 2020 , Journal of Research in Economics Politics and Finance
DOI: 10.30784/epfad.722019
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 1883

4

0

1883

TÜKETİCİ YENİLİKÇİLİĞİ İLE FONKSİYONEL GIDALARA YÖNELİK TUTUM ARASINDAKİ İLİŞKİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Ezgi Karataş Yücel , Pinar Özkan , Engin Yücel
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434408
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 3583

7

1

3583

The Effect of Individuation and Separation of Adolescence on Consumer’s Perception of Risk
Authors: Ezgi Karataş Yücel , Engin Yücel
Published: 2017 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.370014
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2062

1

1

2062

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.