Research Fields
Integrated Marketing Communication
Advertisement
Consumer Behaviour
Product and Brand Management
Bio
Duygu AYDIN ASLANER is an Assistant Professor at Istanbul Kent University in Turkey. She received her Bachelor’s (double major) degree in Communications from the Department of Public Relations and Publicity and Communications from the Department of Journalism, Yeditepe University (2008), her Master of Business Administration degree from the Department of Integrated Marketing Communications Management, Yeditepe University (2012) and her PhD degree from the Media Studies Doctorate Program, Institute of Social Sciences, Yeditepe University (2016). Her research interests include; digital public relations, advertising, brand management, corporate communications management, consumer behavior and social media.
Institution
İSTANBUL KENT ÜNİVERSİTESİ
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