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Mehmet Emin Keke Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ
Publication 4 Review 5 CrossRef Cited 1
4 Publication
5 Review
1 CrossRef Cited

Research Fields

Digital Marketing Consumer Behaviour Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ

Popular Publications

THE MEDIATING ROLE OF DIGITAL MARKETING IN THE IMPACT OF UNIVERSITY STUDENTS' SOCIAL MEDIA USE ON MOBILE SHOPPING
Authors: Mehmet Emin Keke , Büşra Karacan
DOI: 10.58627/dpuiibf.1486751
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 892

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892

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833

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218

Publications

THE MEDIATING ROLE OF DIGITAL MARKETING IN THE IMPACT OF UNIVERSITY STUDENTS' SOCIAL MEDIA USE ON MOBILE SHOPPING
Authors: Mehmet Emin Keke , Büşra Karacan
DOI: 10.58627/dpuiibf.1486751
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 892

1

1

892