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Parisa Alizade
Asst. Prof. Dr.
It is not affiliated with an institution
Publication
5
Review
3
5
Publication
3
Review
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Summary
Publications
Peer Review
Research Fields
Consumer Behaviour
Institution
It is not affiliated with an institution
Popular Publications
Brand Architecture in Media Sector: The Case of Netflix
Authors:
Onur Türker
,
Parisa Alizadehfanaeloo
,
Hacer Handan Demir
Published: 2021 ,
MANAS Journal of Social Studies
DOI: 10.33206/mjss.846541
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
2960
0
CITED
3
FAVORITE
2960
TOTAL DOWNLOAD COUNT
The Impact of Brand Involvement, Attitude and Loyalty on Brand Usage Intent: The Moderator Role of Openness to Innovations Personality Trait of Consumers (Online Food and Beverage Platforms Example)
Authors:
Parisa Alizadehfanaeloo
Published: 2022 ,
Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1153393
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
360
0
CITED
1
FAVORITE
360
TOTAL DOWNLOAD COUNT
THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND AUTHENTICITY ON BRAND IMAGE, BRAND COMMITMENT AND BRAND EQUITY ON ONLINE SHOPPING PLATFORMS
Authors:
Parisa Alizadehfanaeloo
Published: 2023 ,
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1254509
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
380
0
CITED
1
FAVORITE
380
TOTAL DOWNLOAD COUNT
The Impact of Social Media Marketing Activities of Turkish Airlines On Brand Trust and Brand Preference
Authors:
Mehmet Emin Begtimur
,
Parisa Alizade
Published: 2024 ,
Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1339494
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
627
0
CITED
1
FAVORITE
627
TOTAL DOWNLOAD COUNT
Publications
THE MEDIATING ROLES OF BRAND ATTRACTIVENESS, BRAND AUTHENTICITY ON THE RELATIONSHIP BETWEEN BRAND GENDER AND BRAND LOVE
Authors:
Parisa Alizade
Published: 2024 ,
Avrasya Uluslararası Araştırmalar Dergisi
DOI: 10.33692/avrasyad.1300150
FAVORITE
0
TOTAL DOWNLOAD COUNT
206
0
FAVORITE
206
TOTAL DOWNLOAD COUNT
The Impact of Social Media Marketing Activities of Turkish Airlines On Brand Trust and Brand Preference
Authors:
Mehmet Emin Begtimur
,
Parisa Alizade
Published: 2024 ,
Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1339494
FAVORITE
1
TOTAL DOWNLOAD COUNT
627
1
FAVORITE
627
TOTAL DOWNLOAD COUNT
THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND AUTHENTICITY ON BRAND IMAGE, BRAND COMMITMENT AND BRAND EQUITY ON ONLINE SHOPPING PLATFORMS
Authors:
Parisa Alizadehfanaeloo
Published: 2023 ,
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1254509
FAVORITE
1
TOTAL DOWNLOAD COUNT
380
1
FAVORITE
380
TOTAL DOWNLOAD COUNT
The Impact of Brand Involvement, Attitude and Loyalty on Brand Usage Intent: The Moderator Role of Openness to Innovations Personality Trait of Consumers (Online Food and Beverage Platforms Example)
Authors:
Parisa Alizadehfanaeloo
Published: 2022 ,
Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1153393
FAVORITE
1
TOTAL DOWNLOAD COUNT
360
1
FAVORITE
360
TOTAL DOWNLOAD COUNT
Brand Architecture in Media Sector: The Case of Netflix
Authors:
Onur Türker
,
Parisa Alizadehfanaeloo
,
Hacer Handan Demir
Published: 2021 ,
MANAS Journal of Social Studies
DOI: 10.33206/mjss.846541
FAVORITE
3
TOTAL DOWNLOAD COUNT
2960
3
FAVORITE
2960
TOTAL DOWNLOAD COUNT
Articles published in
Abant Sosyal Bilimler Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Avrasya Uluslararası Araştırmalar Dergisi
Firat University Journal of Social Sciences
MANAS Journal of Social Studies
Reviews
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gazi İktisat ve İşletme Dergisi
İzlek Akademik Dergi
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