Selda Başaran Alagöz profile image
Selda Başaran Alagöz Prof. Dr. Necmettin Erbakan Üniversitesi
Publication 4 Review 6 CrossRef Cited 2
4 Publication
6 Review
2 CrossRef Cited

Research Fields

Marketing Customer Relationship Management Marketing Communications Consumer Behaviour International Marketing

Institution

Necmettin Erbakan Üniversitesi

Popular Publications

Müşteri Sadakatini Etkileyen Bir Araç Olarak Oyunlaştırma
Authors: Kyial Baiturova, Selda Başaran Alagöz
DOI: 10.18493/kmusekad.400625
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1247

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3

1247

THE EFFECT OF CONSUMERS' ATTITUDES TOWARD THE MOBILE ADVERTISING ON IMPULSE BUYING BEHAVIOR
Authors: Selda Basaran Alagoz , Esin Ceylan
Published: 2018 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.863
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 964

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1

964

Publications

Müşteri Sadakatini Etkileyen Bir Araç Olarak Oyunlaştırma
Authors: Kyial Baiturova, Selda Başaran Alagöz
DOI: 10.18493/kmusekad.400625
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1247

2

3

1247

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