Serdar Yıldız profile image
Serdar Yıldız Asst. Prof. Dr. Anadolu University, Turkey
Publication 7 Review 7 CrossRef Cited 2 TR Dizin Cited 8
7 Publication
7 Review
2 CrossRef Cited
8 TR Dizin Cited
0000-0002-1565-3552

Research Fields

Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies

Institution

Anadolu University, Turkey

Popular Publications

THE USE OF SOCIAL MEDIA ADVERTISING IN HEALTH COMMUNICATION CAMPAIGNS: A CASE STUDY ABOUT STROKE AWARENESS
Authors: Serdar Yıldız
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888544
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1098

0

2

1098

Üniversiteler Ne Vaat Ediyor? Türkiye’deki Üniversitelerin Basın İlanları Üzerine Bir İçerik Analizi
Authors: Serdar Yıldız
Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.92914
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1861

0

1

1861

Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms of Absurd Dramaturgy
Authors: Serdar Yıldız
Published: 2018 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2229

0

1

2229

EFFECTS OF ABSURDITY IN ADVERTISING ON ATTITUDE TOWARD THE AD AND RECALL
Authors: Serdar Yıldız , Ferruh Uztuğ
Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 995

0

1

995

WOKE OR WOKE-WASHING? EVALUATION OF REACTIONS TO BRAND ACTIVISM THROUGH USER-GENERATED CONTENT
Authors: Serdar Yıldız
Published: 2022 , Etkileşim
DOI: 10.32739/etkilesim.2022.5.10.174
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1048

0

1

1048

Publications

WOKE OR WOKE-WASHING? EVALUATION OF REACTIONS TO BRAND ACTIVISM THROUGH USER-GENERATED CONTENT
Authors: Serdar Yıldız
Published: 2022 , Etkileşim
DOI: 10.32739/etkilesim.2022.5.10.174
FAVORITE 1 TOTAL DOWNLOAD COUNT 1048

1

1048

A Research on Freelancers as Digital Advertising Practitioners
Authors: Serdar Yıldız
Published: 2022 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1114445
FAVORITE 0 TOTAL DOWNLOAD COUNT 1220

0

1220

A Communication Study for Measuring and Increasing Autism Awareness Through a Social Media Campaign
Authors: S. Serhat Serter , Serdar Yıldız
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.984751
FAVORITE 0 TOTAL DOWNLOAD COUNT 1782

0

1782

THE USE OF SOCIAL MEDIA ADVERTISING IN HEALTH COMMUNICATION CAMPAIGNS: A CASE STUDY ABOUT STROKE AWARENESS
Authors: Serdar Yıldız
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888544
FAVORITE 2 TOTAL DOWNLOAD COUNT 1098

2

1098

Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms of Absurd Dramaturgy
Authors: Serdar Yıldız
Published: 2018 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2229

1

2229

EFFECTS OF ABSURDITY IN ADVERTISING ON ATTITUDE TOWARD THE AD AND RECALL
Authors: Serdar Yıldız , Ferruh Uztuğ
Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 995

1

995

Üniversiteler Ne Vaat Ediyor? Türkiye’deki Üniversitelerin Basın İlanları Üzerine Bir İçerik Analizi
Authors: Serdar Yıldız
Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.92914
FAVORITE 1 TOTAL DOWNLOAD COUNT 1861

1

1861

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Etkileşim
Etkileşim
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Editorship
Kurgu
Kurgu
Section Editor , Co-Editor , Production Editor

Reviews

Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kurgu
Kurgu

Publications

A Communication Study for Measuring and Increasing Autism Awareness Through a Social Media Campaign
Authors: S. Serhat Serter , Serdar Yıldız
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.984751
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1782

2

0

1782

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.