Researchers Serdar Yıldız
Serdar Yıldız profile image
Serdar Yıldız Asst. Prof. Dr. Anadolu University, Turkey
Publication 7 Review 6 CrossRef Cited 1 TR Dizin Cited 1
7 Publication
6 Review
1 CrossRef Cited
1 TR Dizin Cited
0000-0002-1565-3552

Research Fields

Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies

Institution

Anadolu University, Turkey

Popular Publications

THE USE OF SOCIAL MEDIA ADVERTISING IN HEALTH COMMUNICATION CAMPAIGNS: A CASE STUDY ABOUT STROKE AWARENESS
Authors: Serdar Yıldız
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888544
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1002

0

2

1002

Üniversiteler Ne Vaat Ediyor? Türkiye’deki Üniversitelerin Basın İlanları Üzerine Bir İçerik Analizi
Authors: Serdar Yıldız
Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.92914
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1767

0

1

1767

Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms of Absurd Dramaturgy
Authors: Serdar Yıldız
Published: 2018 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2147

0

1

2147

EFFECTS OF ABSURDITY IN ADVERTISING ON ATTITUDE TOWARD THE AD AND RECALL
Authors: Serdar Yıldız , Ferruh Uztuğ
Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 917

0

1

917

WOKE OR WOKE-WASHING? EVALUATION OF REACTIONS TO BRAND ACTIVISM THROUGH USER-GENERATED CONTENT
Authors: Serdar Yıldız
Published: 2022 , Etkileşim
DOI: 10.32739/etkilesim.2022.5.10.174
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 922

0

1

922

Publications

WOKE OR WOKE-WASHING? EVALUATION OF REACTIONS TO BRAND ACTIVISM THROUGH USER-GENERATED CONTENT
Authors: Serdar Yıldız
Published: 2022 , Etkileşim
DOI: 10.32739/etkilesim.2022.5.10.174
FAVORITE 1 TOTAL DOWNLOAD COUNT 922

1

922

A Research on Freelancers as Digital Advertising Practitioners
Authors: Serdar Yıldız
Published: 2022 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1114445
FAVORITE 0 TOTAL DOWNLOAD COUNT 1060

0

1060

A Communication Study for Measuring and Increasing Autism Awareness Through a Social Media Campaign
Authors: S. Serhat Serter , Serdar Yıldız
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.984751
FAVORITE 0 TOTAL DOWNLOAD COUNT 1612

0

1612

THE USE OF SOCIAL MEDIA ADVERTISING IN HEALTH COMMUNICATION CAMPAIGNS: A CASE STUDY ABOUT STROKE AWARENESS
Authors: Serdar Yıldız
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888544
FAVORITE 2 TOTAL DOWNLOAD COUNT 1002

2

1002

Analysis of Advertisement within a Dramatic Framework: A TV Commercial in Terms of Absurd Dramaturgy
Authors: Serdar Yıldız
Published: 2018 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2147

1

2147

EFFECTS OF ABSURDITY IN ADVERTISING ON ATTITUDE TOWARD THE AD AND RECALL
Authors: Serdar Yıldız , Ferruh Uztuğ
Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 917

1

917

Üniversiteler Ne Vaat Ediyor? Türkiye’deki Üniversitelerin Basın İlanları Üzerine Bir İçerik Analizi
Authors: Serdar Yıldız
Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.92914
FAVORITE 1 TOTAL DOWNLOAD COUNT 1767

1

1767

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Etkileşim
Etkileşim
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Editorship
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Section Editor
Kurgu
Kurgu
Technical Editor , Editor , Section Editor , Co-Editor , Production Editor

Reviews

Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kurgu
Kurgu

Publications

A Communication Study for Measuring and Increasing Autism Awareness Through a Social Media Campaign
Authors: S. Serhat Serter , Serdar Yıldız
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.984751
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1612

1

0

1612

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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