Tuğba İbiş profile image
Tuğba İbiş Dr. It is not affiliated with an institution
Publication 9 Review 1 CrossRef Cited 1
9 Publication
1 Review
1 CrossRef Cited
0000-0001-6980-6422

Research Fields

Product and Brand Management Communication Theories Media Industry Studies Transmedia Advertising Studies Women's Studies Marketing Communications

Institution

It is not affiliated with an institution

Popular Publications

POST-TRUTH MARKETING: A BRIEF LOOK AT THE RELATIONSHIP BETWEEN REALITY AND PERCEPTION
Authors: Tuğba İbiş
Published: 2025 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1607857
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 754

0

2

754

From Virtual Story to Real World: An Analysis of Transmedia Narrative Strategies in Hasçelikler and The City Series
Authors: Kübra Gökler , Tuğba İbiş
Published: 2026 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1756524
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 841

0

2

841

MARKA KİŞİLİĞİNİ GELİŞTİRMEK İÇİN AMAZON MARKASININ BATI MİTOLOJİSİ KADIN FİGÜRLERİNİ VE MARKA KİŞİLİK ARKETİPLERİNİ REKLAMINDA KULLANMASININ GÖSTERGEBİLİMSEL ANALİZİ
Authors: Tuğba İbiş , Bilgehan Gültekin
Published: 2025 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.1612700
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 893

0

1

893

Transmedia storytelling in marketing communication: An analysis of the Squid Game universe through the lens of transmedia principles
Authors: Kübra Gökler , Tuğba İbiş
Published: 2025 , Kayseri University Journal of Social Sciences
DOI: 10.51177/kayusosder.1753402
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 878

0

1

878

Publications

From Virtual Story to Real World: An Analysis of Transmedia Narrative Strategies in Hasçelikler and The City Series
Authors: Kübra Gökler , Tuğba İbiş
Published: 2026 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1756524
FAVORITE 2 TOTAL DOWNLOAD COUNT 841

2

841

Transmedia storytelling in marketing communication: An analysis of the Squid Game universe through the lens of transmedia principles
Authors: Kübra Gökler , Tuğba İbiş
Published: 2025 , Kayseri University Journal of Social Sciences
DOI: 10.51177/kayusosder.1753402
FAVORITE 1 TOTAL DOWNLOAD COUNT 878

1

878

Analysis of Intertextuality Methods Used in Leyla and Mecnun Television Series with Content Analysis
Authors: Tuğba İbiş
Published: 2025 , SDÜ İFADE
DOI: 10.70627/sduifade.1603278
FAVORITE 0 TOTAL DOWNLOAD COUNT 1356

0

1356

​​An Investigation of Good Omens Television Series Through Content Analysis in the Context of Intertextuality​
Authors: Tuğba İbiş
Published: 2025 , Karamanoğlu Mehmetbey Üniversitesi Uluslararası Filoloji ve Çeviribilim Dergisi
DOI: 10.55036/ufced.1681231
FAVORITE 0 TOTAL DOWNLOAD COUNT 1220

0

1220

THE REFLECTİON OF BEAUTY/ATTRACTİVENESS NORMS ON FEMALE AND MALE BODİES İN THE SURVEİLLANCE SOCİETY: AN ANALYSİS THROUGH THE FİLM UGLİES
Authors: Emel Erbaşlı Cankı , Tuğba İbiş
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1609220
FAVORITE 0 TOTAL DOWNLOAD COUNT 1021

0

1021

POST-TRUTH MARKETING: A BRIEF LOOK AT THE RELATIONSHIP BETWEEN REALITY AND PERCEPTION
Authors: Tuğba İbiş
Published: 2025 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1607857
FAVORITE 2 TOTAL DOWNLOAD COUNT 754

2

754

MARKA KİŞİLİĞİNİ GELİŞTİRMEK İÇİN AMAZON MARKASININ BATI MİTOLOJİSİ KADIN FİGÜRLERİNİ VE MARKA KİŞİLİK ARKETİPLERİNİ REKLAMINDA KULLANMASININ GÖSTERGEBİLİMSEL ANALİZİ
Authors: Tuğba İbiş , Bilgehan Gültekin
Published: 2025 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.1612700
FAVORITE 1 TOTAL DOWNLOAD COUNT 893

1

893

KÜLTÜR ENDÜSTRİSİ BAĞLAMINDA CİNSELLİĞİN STANDARTLAŞTIRILMASININ “365 GÜN” FİLMİ ÜZERİNDEN İNCELENMESİ
Authors: Tuğba İbiş
Published: 2025 , İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1658

0

1658

KÜLTÜREL ZEKA
Authors: Tuğba İbiş
Published: 2018 , Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3573

0

3573

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
İletişim Çalışmaları Dergisi
İletişim Çalışmaları Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Karamanoğlu Mehmetbey Üniversitesi Uluslararası Filoloji ve Çeviribilim Dergisi
Karamanoğlu Mehmetbey Üniversitesi Uluslararası Filoloji ve Çeviribilim Dergisi
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
SDÜ İFADE
SDÜ İFADE
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Türkiye Mesleki ve Sosyal Bilimler Dergisi

Reviews

Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi

Publications

Analysis of Intertextuality Methods Used in Leyla and Mecnun Television Series with Content Analysis
Authors: Tuğba İbiş
Published: 2025 , SDÜ İFADE
DOI: 10.70627/sduifade.1603278
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1356

1

0

1356

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.