AYDAN KAYSERİLİ, Ph.D.
MBA, MSc, CPC
Assistant Professor, Consultant, Trainer, Certified Professional Coach, Mentor, Lecturer, Speaker

A global pharmaceutical executive with extensive experience in Corporate and Academic World

Aydan Kayserili has more than 25 years of experience in the pharmaceutical industry (e.g., USA, EU, Japan and Turkey). She worked for several leading global pharmaceutical companies (Pharmacia HQs (now Pfizer) NJ; Roche, NJ; Organon (now MSD), NJ; Schwarz Pharma, (now UCB) WI; and Abbott HQs, IL) in the US for 15 years. Prior to moving to the US, she had worked for several international and domestic pharmaceutical companies in Turkey. She has a diverse experience in the industry from marketing, business development, global marketing research, to business intelligence, business development and quality control. She has developed strong expertise in leadership, strategy formulation, strategic planning, business & marketing planning, global & local product launches, as well as branding. She has significant HQs as well as affiliate experience. She worked with professionals from EU, Australia, Canada, Japan, Brazil, Argentina, Mexico and China. She led many key strategic projects, (e.g., global & US marketing research), cross-functional, analytical and product manager teams.
Some of her key achievements were:
• Played a key strategic role in global & US product launches & repositioning of many products in many therapeutic areas.
• Made recommendations on world-wide branding strategies to senior management teams that led those brands achieved category leadership positions
• Made strategic presentations to global CEOs and senior management teams to help them make fact based business decisions
• Designed, organized and led many strategic projects that helped development of world-wide corporate & branding as well as treatment strategies
• Made strategic contributions to global & US strategic business planning processes to enhance decision-making on the senior level in many companies
• As a global marketing team member she played a significant role for development of Global & US physician and Patient Campaigns (DTP & DTC) for several brands in various therapeutic areas
• She led several strategic multinational projects to understand the market potential, and determine the optimal positioning & communication and treatment strategies of many products with physicians, opinion leaders, and patients.

She holds a doctoral degree in healthcare management from Istanbul Okan University, İstanbul, Turkey. The topic of her thesis was “Assessment of R&D activities in the pharmaceutical industry”. She has an MBA degree from Istanbul University, Istanbul Business Institute, and Master of Science degree in International Business and Marketing from Southern New Hampshire University, US. She obtained her BS degree from Hacettepe University, Turkey.

She attended several executive management programs on leadership, negotiation, strategic thinking, delivering value at leading business schools such as Chicago GSB, Harvard Business School, the Wharton School, and Kellogg in the US and Marketing Pharmaceutical Product Portfolio Course at Management Centre Europe in Belgium.
She completed advanced Coaching Program (Institute for Professional excellence in Coaching) accredited by the International Coach Federation (ICF) in the US. She has coached many professionals in the US, Europe and Turkey. She completed the Mentorship program sponsored by the Scientific and Technological Research Council of Turkey (TUBITAK). She has been mentoring start-ups.
She had work as an adjunct faculty member at Istanbul Yeni Yuzyil University for 2 years. She currently works as an assistant professor at Toros University and she is a certified professional coach and mentor.

She specializes in strategy, strategic planning, strategic management, marketing, marketing research, branding, business planning, health policies, leadership development, conflict management, negotiation, and coaching.

She supports women and animal rights and many young female professionals & students by providing free coaching and mentoring.

She is a member of International Women Association, Hacettepe University Alumni association, Istanbul University Business Administration Alumni association,

She has extensive teaching experience in  the following areas: :

Health Economics, Epidemiology, Marketing, Health Policy, Financial Management, International Business, Pharmaceutical Marketing (marketing 4.0), Strategic management, Strategic planning, Negotiation, Conflict Management, Coaching Skills, Blue Ocean Strategy, Innovation & Strategy, and Career Development.

She currently resides in Mersin, Turkey and holds double passports (US & Turkish).