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Altuğ Ocak Asst. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 3 Review 2 CrossRef Cited 3 TR Dizin Cited 4
3 Publication
2 Review
3 CrossRef Cited
4 TR Dizin Cited
0000-0002-8018-4158

Research Fields

Marketing Digital Marketing Service Marketing International Marketing

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 884

3

1

884

Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors: Altuğ Ocak
Published: 2023 , Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 357

0

1

357

THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors: Altuğ Ocak
Published: 2024 , Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18070/erciyesiibd.1513788
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 32

0

1

32

Publications

THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors: Altuğ Ocak
Published: 2024 , Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18070/erciyesiibd.1513788
FAVORITE 1 TOTAL DOWNLOAD COUNT 32

1

32

Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors: Altuğ Ocak
Published: 2023 , Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 357

1

357

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
FAVORITE 1 TOTAL DOWNLOAD COUNT 884

1

884

Articles published in
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
Journal of Erciyes Academy
Journal of Erciyes Academy

Reviews

Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi

Publications

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 884

3

1

884

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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