avatar
Altuğ Ocak Asst. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 7 Review 6 CrossRef Cited 3 TR Dizin Cited 4
7 Publication
6 Review
3 CrossRef Cited
4 TR Dizin Cited
0000-0002-8018-4158

Research Fields

Marketing Service Marketing Digital Marketing International Marketing

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1325

3

1

1325

Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors: Altuğ Ocak
Published: 2023 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 585

0

1

585

THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors: Altuğ Ocak
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1513788
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 886

0

1

886

THE INFLUENCE OF PERSONALIZED MARKETING AND DATA PRIVACY CONCERNS ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF PERCEIVED VALUE
Authors: Altuğ Ocak
Published: 2025 , Dogus University Journal
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 403

0

1

403

Publications

THE EFFECT OF DYNAMIC PRICING ON CONSUMER PURCHASE INTENTION: A STUDY USING THE THEORY OF PLANNED BEHAVIOR
Authors: Altuğ Ocak
Published: 2025 ,
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1573

0

1573

The Role of Perceived Benefits, Barriers, and Susceptibility in Free-From Gastronomy: A Health Belief Model Perspective
Authors: Altuğ Ocak
Published: 2025 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1697883
FAVORITE 0 TOTAL DOWNLOAD COUNT 401

0

401

THE INFLUENCE OF PERSONALIZED MARKETING AND DATA PRIVACY CONCERNS ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF PERCEIVED VALUE
Authors: Altuğ Ocak
Published: 2025 , Dogus University Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 403

1

403

THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors: Altuğ Ocak
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1513788
FAVORITE 1 TOTAL DOWNLOAD COUNT 886

1

886

From Anxiety to Satisfaction: The Influence of Technological Innovation on Shaping Customer Experience and Perceived Value in Leisure Services
Authors: Altuğ Ocak
Published: 2024 , Romaya Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 610

0

610

Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors: Altuğ Ocak
Published: 2023 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 585

1

585

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
FAVORITE 1 TOTAL DOWNLOAD COUNT 1325

1

1325

Articles published in
Dogus University Journal
Dogus University Journal
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Journal of Erciyes Academy
Journal of Erciyes Academy
OPUS Journal of Society Research
OPUS Journal of Society Research
Romaya Journal
Romaya Journal

Reviews

Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Istanbul Business Research
Istanbul Business Research
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Productivity
Journal of Productivity

Publications

THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors: Altuğ Ocak
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1325

3

1

1325

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.