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Altuğ Ocak
Asst. Prof. Dr.
BEYKENT ÜNİVERSİTESİ
Publication
7
Review
6
CrossRef Cited
3
TR Dizin Cited
4
7
Publication
6
Review
3
CrossRef Cited
4
TR Dizin Cited
0000-0002-8018-4158
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Service Marketing
Digital Marketing
International Marketing
Institution
BEYKENT ÜNİVERSİTESİ
Popular Publications
THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors:
Altuğ Ocak
Published: 2022 ,
Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
1269
3
CITED
1
FAVORITE
1269
TOTAL DOWNLOAD COUNT
Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors:
Altuğ Ocak
Published: 2023 ,
Gümüşhane University Journal of Social Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
561
0
CITED
1
FAVORITE
561
TOTAL DOWNLOAD COUNT
THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors:
Altuğ Ocak
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1513788
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
758
0
CITED
1
FAVORITE
758
TOTAL DOWNLOAD COUNT
THE INFLUENCE OF PERSONALIZED MARKETING AND DATA PRIVACY CONCERNS ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF PERCEIVED VALUE
Authors:
Altuğ Ocak
Published: 2025 ,
Doğuş Üniversitesi Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
305
0
CITED
1
FAVORITE
305
TOTAL DOWNLOAD COUNT
Publications
THE EFFECT OF DYNAMIC PRICING ON CONSUMER PURCHASE INTENTION: A STUDY USING THE THEORY OF PLANNED BEHAVIOR
Authors:
Altuğ Ocak
Published: 2025 ,
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1096
0
FAVORITE
1096
TOTAL DOWNLOAD COUNT
The Role of Perceived Benefits, Barriers, and Susceptibility in Free-From Gastronomy: A Health Belief Model Perspective
Authors:
Altuğ Ocak
Published: 2025 ,
OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1697883
FAVORITE
0
TOTAL DOWNLOAD COUNT
304
0
FAVORITE
304
TOTAL DOWNLOAD COUNT
THE INFLUENCE OF PERSONALIZED MARKETING AND DATA PRIVACY CONCERNS ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF PERCEIVED VALUE
Authors:
Altuğ Ocak
Published: 2025 ,
Doğuş Üniversitesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
305
1
FAVORITE
305
TOTAL DOWNLOAD COUNT
THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY
Authors:
Altuğ Ocak
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1513788
FAVORITE
1
TOTAL DOWNLOAD COUNT
758
1
FAVORITE
758
TOTAL DOWNLOAD COUNT
From Anxiety to Satisfaction: The Influence of Technological Innovation on Shaping Customer Experience and Perceived Value in Leisure Services
Authors:
Altuğ Ocak
Published: 2024 ,
Romaya Journal
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
584
0
FAVORITE
584
TOTAL DOWNLOAD COUNT
Analysis of Factors Affecting Consumers' Same Brand Smartphone Repurchase Intention
Authors:
Altuğ Ocak
Published: 2023 ,
Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
561
1
FAVORITE
561
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors:
Altuğ Ocak
Published: 2022 ,
Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
FAVORITE
1
TOTAL DOWNLOAD COUNT
1269
1
FAVORITE
1269
TOTAL DOWNLOAD COUNT
Articles published in
Doğuş Üniversitesi Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gümüşhane University Journal of Social Sciences
Journal of Erciyes Academy
OPUS Journal of Society Research
Romaya Journal
Reviews
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Management Economics and Business
Istanbul Business Research
Istanbul Gelisim University Journal of Social Sciences
Journal of Productivity
Publications
THE RELATIONSHIP BETWEEN SCARCITY MARKETING AND IMPULSIVE BUYING IN ONLINE SHOPPING AND THE INTERMEDIATE ROLE OF SHOPPING ENJOYMENT
Authors:
Altuğ Ocak
Published: 2022 ,
Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1101284
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
1269
3
CITED
1
FAVORITE
1269
TOTAL DOWNLOAD COUNT