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Betül Kılıç Asst. Prof. Dr. MARMARA ÜNİVERSİTESİ
Publication 7 Review 5 CrossRef Cited 11 TR Dizin Cited 6
7 Publication
5 Review
11 CrossRef Cited
6 TR Dizin Cited
0000-0003-4753-001X

Research Fields

Digital Advertising Semiotics Advertising Graphic Design Visual Communication Design Interdisciplinary Art

Institution

MARMARA ÜNİVERSİTESİ

Popular Publications

Brand Loyalty in The Context of Using Storytelling in New Media
Authors: Betül Kılıç Taran , Nurhan Zeynep Babür Tosun
Published: 2020 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.827347
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3061

3

2

3061

Reflections of Visual Brand Identity on Instagram
Authors: Zuhal Akbayır , Betül Kılıç Taran
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.891515
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 3707

3

1

3707

Advertising in Corporate Social Responsibility Communication: A Content Analysis Related to the Field
Authors: Betül Kılıç Taran , Zuhal Akbayır
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1051481
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 4076

5

1

4076

TRANSFORMING THE LANGUAGE OF STREET ART INTO THE LANGUAGE OF URBAN COMMUNICATION
Authors: Zuhal Akbayır , Betül Kılıç
Published: 2026 , Oneri
DOI: 10.14783/maruoneri.1780993
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 812

0

1

812

VERTICAL SCREEN AESTHETICS IN MOBILE ADVERTISING: AN EXAMINATION OF THE STANDADIZATION OF VISUAL CODES
Authors: Betül Kılıç
Published: 2026 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1863040
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 136

0

1

136

Publications

VERTICAL SCREEN AESTHETICS IN MOBILE ADVERTISING: AN EXAMINATION OF THE STANDADIZATION OF VISUAL CODES
Authors: Betül Kılıç
Published: 2026 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1863040
FAVORITE 1 TOTAL DOWNLOAD COUNT 136

1

136

The New Phase of Simulation in Advertising: AI-Generated Content and Hyperreal Representation
Authors: Betül Kılıç
Published: 2026 , Intermedia International E-journal
DOI: 10.56133/intermedia.1881645
FAVORITE 0 TOTAL DOWNLOAD COUNT 390

0

390

TRANSFORMING THE LANGUAGE OF STREET ART INTO THE LANGUAGE OF URBAN COMMUNICATION
Authors: Zuhal Akbayır , Betül Kılıç
Published: 2026 , Oneri
DOI: 10.14783/maruoneri.1780993
FAVORITE 1 TOTAL DOWNLOAD COUNT 812

1

812

Advertising in Corporate Social Responsibility Communication: A Content Analysis Related to the Field
Authors: Betül Kılıç Taran , Zuhal Akbayır
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1051481
FAVORITE 1 TOTAL DOWNLOAD COUNT 4076

1

4076

Reflections of Visual Brand Identity on Instagram
Authors: Zuhal Akbayır , Betül Kılıç Taran
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.891515
FAVORITE 1 TOTAL DOWNLOAD COUNT 3707

1

3707

Brand Loyalty in The Context of Using Storytelling in New Media
Authors: Betül Kılıç Taran , Nurhan Zeynep Babür Tosun
Published: 2020 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.827347
FAVORITE 2 TOTAL DOWNLOAD COUNT 3061

2

3061

The reflections of postmodern art movements on advertising in consumer society
Authors: Betül Kılıç Taran
Published: 2017 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.272476
FAVORITE 0 TOTAL DOWNLOAD COUNT 2245

0

2245

Articles published in
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Intermedia International E-journal
Intermedia International E-journal
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Oneri
Oneri
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Reviews

Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Kent Akademisi
Kent Akademisi
SDÜ İFADE
SDÜ İFADE

Publications

Advertising in Corporate Social Responsibility Communication: A Content Analysis Related to the Field
Authors: Betül Kılıç Taran , Zuhal Akbayır
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1051481
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 4076

5

1

4076

Reflections of Visual Brand Identity on Instagram
Authors: Zuhal Akbayır , Betül Kılıç Taran
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.891515
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 3707

3

1

3707

Brand Loyalty in The Context of Using Storytelling in New Media
Authors: Betül Kılıç Taran , Nurhan Zeynep Babür Tosun
Published: 2020 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.827347
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3061

3

2

3061

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.