Emine Pınar Saygın profile image
Emine Pınar Saygın Asst. Prof. Dr. KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ
Publication 10 Review 5 CrossRef Cited 6 TR Dizin Cited 13
10 Publication
5 Review
6 CrossRef Cited
13 TR Dizin Cited
0000-0001-8435-2924

Research Fields

Marketing (Other) Marketing Digital Marketing Service Marketing Customer Relationship Management Marketing Communications Marketing Management Advertisement Consumer Behaviour

Institution

KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ

Popular Publications

Artıst, Artwork And Market Relatıonshıp In Art Marketıng
Authors: Emine Pınar Saygın , Zahide Şahin Kubat
Published: 2023 , Dicle University Social Sciences Institute Journal
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 632

0

1

632

The Effect of Social Media Marketing Activities on Consumer Perception: The Example of English Home
Authors: Emine Pınar Saygın , Gökhan Kuzucanlı
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1200960
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1304

2

1

1304

E-Retailer Brand Perception among Consumers: The Example of Trendyolmilla
Authors: Emine Pınar Saygın , Dilara Gençağa
Published: 2023 , The International Journal of Economic and Social Research
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1469

0

1

1469

Behavioral Intentions of Customers Under the Technology Acceptance Model (TAM): Example of Migros Jet Kasa
Authors: Cemal Gümüş , Selda Fındıklı , Emine Pınar Saygın
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1296686
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2578

1

1

2578

The Effect of Freelancers' Customer Relationships on Work Performance within the Scope of Relationship Marketing
Authors: Emine Pınar Saygın , Gökmen Önal
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1313395
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 550

0

1

550

Publications

The Effect of Personality Traits on Sustainable Purchase Behavior in the Context of Voluntary Simplicity
Authors: Emine Pınar Saygın
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1755670
FAVORITE 0 TOTAL DOWNLOAD COUNT 232

0

232

A Bibliometric Study on Green Marketing and Packaging Design
Authors: Melisa Betül Beşli , Emine Pınar Saygın
Published: 2025 , BİLTÜRK Journal of Economics and Related Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 233

0

233

THE USE OF ARTIFICIAL INTELLIGENCE STRATEGIES IN MARKETING: AN EXAMPLE OF ARTIFICIAL INTELLIGENCE-BASED PACKAGING DESIGN IN THE CONTEXT OF HOFSTEDE'S CULTURAL DIMENSIONS
Authors: Nazım Ekrem Demirkapu , Emine Pınar Saygın
Published: 2025 , Journal of Strategic Management Research
DOI: 10.54993/syad.1769719
FAVORITE 0 TOTAL DOWNLOAD COUNT 313

0

313

Movie Trailers as a Marketing Communication Tool
Authors: Emine Pınar Saygın
Published: 2025 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1693564
FAVORITE 1 TOTAL DOWNLOAD COUNT 436

1

436

PRODUCT PLACEMENT AS A MARKETING COMMUNICATION ACTIVITY: A REVIEW ON MOVIE POSTERS
Authors: Emine Pınar Saygın
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1272026
FAVORITE 0 TOTAL DOWNLOAD COUNT 884

0

884

Behavioral Intentions of Customers Under the Technology Acceptance Model (TAM): Example of Migros Jet Kasa
Authors: Cemal Gümüş , Selda Fındıklı , Emine Pınar Saygın
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1296686
FAVORITE 1 TOTAL DOWNLOAD COUNT 2578

1

2578

The Effect of Freelancers' Customer Relationships on Work Performance within the Scope of Relationship Marketing
Authors: Emine Pınar Saygın , Gökmen Önal
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1313395
FAVORITE 1 TOTAL DOWNLOAD COUNT 550

1

550

E-Retailer Brand Perception among Consumers: The Example of Trendyolmilla
Authors: Emine Pınar Saygın , Dilara Gençağa
Published: 2023 , The International Journal of Economic and Social Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1469

1

1469

Artıst, Artwork And Market Relatıonshıp In Art Marketıng
Authors: Emine Pınar Saygın , Zahide Şahin Kubat
Published: 2023 , Dicle University Social Sciences Institute Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 632

1

632

The Effect of Social Media Marketing Activities on Consumer Perception: The Example of English Home
Authors: Emine Pınar Saygın , Gökhan Kuzucanlı
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1200960
FAVORITE 1 TOTAL DOWNLOAD COUNT 1304

1

1304

Articles published in
BİLTÜRK Journal of Economics and Related Studies
BİLTÜRK Journal of Economics and Related Studies
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Journal of Strategic Management Research
Journal of Strategic Management Research
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
OPUS Journal of Society Research
OPUS Journal of Society Research
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research

Reviews

Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Journal of Research in Business
Journal of Research in Business
Journal of Strategic Management Research
Journal of Strategic Management Research
Karaelmas Sosyal Bilimler Dergisi
Karaelmas Sosyal Bilimler Dergisi

Publications

PRODUCT PLACEMENT AS A MARKETING COMMUNICATION ACTIVITY: A REVIEW ON MOVIE POSTERS
Authors: Emine Pınar Saygın
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1272026
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 884

3

0

884

Behavioral Intentions of Customers Under the Technology Acceptance Model (TAM): Example of Migros Jet Kasa
Authors: Cemal Gümüş , Selda Fındıklı , Emine Pınar Saygın
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1296686
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2578

1

1

2578

The Effect of Social Media Marketing Activities on Consumer Perception: The Example of English Home
Authors: Emine Pınar Saygın , Gökhan Kuzucanlı
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1200960
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1304

2

1

1304

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.