Esma Acayıp profile image
Esma Acayıp Dr. Instructor ADNAN MENDERES ÜNİVERSİTESİ
Publication 8 Review 9 CrossRef Cited 20
8 Publication
9 Review
20 CrossRef Cited

Research Fields

Digital Marketing Customer Relationship Management

Institution

ADNAN MENDERES ÜNİVERSİTESİ

Popular Publications

Change from Marketing 1.0 to Marketing 4.0
Authors: Esma Durukal
Published: 2019 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.549402
CITED 7 FAVORITE 2 TOTAL DOWNLOAD COUNT 7919

7

2

7919

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction
Authors: Esma Durukal , Kevser Arman
Published: 2021 , İzmir Journal of Economics
DOI: 10.24988/ije.202136112
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1447

1

2

1447

Metaverse and Effect of Marketing
Authors: Esma Durukal , Ece Armağan
Published: 2022 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1103557
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 3365

6

2

3365

Yapay Zeka Destekli Chatbot Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi
Authors: Esma Acayıp
Published: 2024 , Current Perspectives in Social Sciences
DOI: 10.53487/atasobed.1438079
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 5161

4

2

5161

DIGITAL MARKETING IN SMEs: CAPABILITIES, STRATEGIES, AND FUTURE DIRECTIONS
Authors: Gökhan Akel , Ece Armağan , Esma Acayıp , Gülşah Sezen
Published: 2026 , Journal of Management and Economics Research
DOI: 10.11611/yead.1531950
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 641

0

1

641

Publications

DIGITAL MARKETING IN SMEs: CAPABILITIES, STRATEGIES, AND FUTURE DIRECTIONS
Authors: Gökhan Akel , Ece Armağan , Esma Acayıp , Gülşah Sezen
Published: 2026 , Journal of Management and Economics Research
DOI: 10.11611/yead.1531950
FAVORITE 1 TOTAL DOWNLOAD COUNT 641

1

641

Yapay Zeka Destekli Chatbot Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi
Authors: Esma Acayıp
Published: 2024 , Current Perspectives in Social Sciences
DOI: 10.53487/atasobed.1438079
FAVORITE 2 TOTAL DOWNLOAD COUNT 5161

2

5161

THE ROLE OF ONLINE SALES PROMOTIONS AND E-SERVICE QUALITY IN CONSUMERS’ ONLINE PURCHASING BEHAVIOR
Authors: Eren Temel , Esma Durukal , Ceren Aksu , Asya Semiz
Published: 2023 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2023.006
FAVORITE 1 TOTAL DOWNLOAD COUNT 2573

1

2573

Measuring the CRM and Social CRM Capabilities of Companies with the Best-Worst Method
Authors: Esma Durukal , Engin Çakır
Published: 2023 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1029556
FAVORITE 1 TOTAL DOWNLOAD COUNT 2038

1

2038

Metaverse and Effect of Marketing
Authors: Esma Durukal , Ece Armağan
Published: 2022 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1103557
FAVORITE 2 TOTAL DOWNLOAD COUNT 3365

2

3365

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction
Authors: Esma Durukal , Kevser Arman
Published: 2021 , İzmir Journal of Economics
DOI: 10.24988/ije.202136112
FAVORITE 2 TOTAL DOWNLOAD COUNT 1447

2

1447

Investigation of Customers Mobile Shopping Behavior with Utaut2 Model
Authors: Esma Durukal
Published: 2020 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2800

1

2800

Change from Marketing 1.0 to Marketing 4.0
Authors: Esma Durukal
Published: 2019 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.549402
FAVORITE 2 TOTAL DOWNLOAD COUNT 7919

2

7919

Articles published in
Alanya Academic Review
Alanya Academic Review
Current Perspectives in Social Sciences
Current Perspectives in Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
İzmir Journal of Economics
İzmir Journal of Economics
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Turkish Journal of Agricultural Economics
Turkish Journal of Agricultural Economics

Publications

Yapay Zeka Destekli Chatbot Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi
Authors: Esma Acayıp
Published: 2024 , Current Perspectives in Social Sciences
DOI: 10.53487/atasobed.1438079
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 5161

4

2

5161

THE ROLE OF ONLINE SALES PROMOTIONS AND E-SERVICE QUALITY IN CONSUMERS’ ONLINE PURCHASING BEHAVIOR
Authors: Eren Temel , Esma Durukal , Ceren Aksu , Asya Semiz
Published: 2023 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2023.006
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2573

1

1

2573

Measuring the CRM and Social CRM Capabilities of Companies with the Best-Worst Method
Authors: Esma Durukal , Engin Çakır
Published: 2023 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1029556
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2038

1

1

2038

Metaverse and Effect of Marketing
Authors: Esma Durukal , Ece Armağan
Published: 2022 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1103557
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 3365

6

2

3365

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction
Authors: Esma Durukal , Kevser Arman
Published: 2021 , İzmir Journal of Economics
DOI: 10.24988/ije.202136112
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1447

1

2

1447

Change from Marketing 1.0 to Marketing 4.0
Authors: Esma Durukal
Published: 2019 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.549402
CITED 7 FAVORITE 2 TOTAL DOWNLOAD COUNT 7919

7

2

7919

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.