Esma Acayıp profile image
Esma Acayıp Dr. Instructor ADNAN MENDERES ÜNİVERSİTESİ
Publication 6 Review 6 CrossRef Cited 6
6 Publication
6 Review
6 CrossRef Cited

Research Fields

Digital Marketing Customer Relationship Management

Institution

ADNAN MENDERES ÜNİVERSİTESİ

Popular Publications

Change from Marketing 1.0 to Marketing 4.0
Authors: Esma Durukal
Published: 2019 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.549402
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5778

3

2

5778

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction
Authors: Esma Durukal , Kevser Arman
Published: 2021 , İzmir İktisat Dergisi
DOI: 10.24988/ije.202136112
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 760

1

2

760

Metaverse and Effect of Marketing
Authors: Esma Durukal , Ece Armağan
Published: 2022 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1103557
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2542

2

2

2542

Investigation of Customers Mobile Shopping Behavior with Utaut2 Model
Authors: Esma Durukal
Published: 2020 , Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1725

0

1

1725

Measuring the CRM and Social CRM Capabilities of Companies with the Best-Worst Method
Authors: Esma Durukal , Engin Çakır
Published: 2023 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1029556
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 996

0

1

996

Publications

THE ROLE OF ONLINE SALES PROMOTIONS AND E-SERVICE QUALITY IN CONSUMERS’ ONLINE PURCHASING BEHAVIOR
Authors: Eren Temel , Esma Durukal , Ceren Aksu , Asya Semiz
Published: 2023 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2023.006
FAVORITE 1 TOTAL DOWNLOAD COUNT 926

1

926

Measuring the CRM and Social CRM Capabilities of Companies with the Best-Worst Method
Authors: Esma Durukal , Engin Çakır
Published: 2023 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1029556
FAVORITE 1 TOTAL DOWNLOAD COUNT 996

1

996

Metaverse and Effect of Marketing
Authors: Esma Durukal , Ece Armağan
Published: 2022 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1103557
FAVORITE 2 TOTAL DOWNLOAD COUNT 2542

2

2542

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction
Authors: Esma Durukal , Kevser Arman
Published: 2021 , İzmir İktisat Dergisi
DOI: 10.24988/ije.202136112
FAVORITE 2 TOTAL DOWNLOAD COUNT 760

2

760

Investigation of Customers Mobile Shopping Behavior with Utaut2 Model
Authors: Esma Durukal
Published: 2020 , Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1725

1

1725

Change from Marketing 1.0 to Marketing 4.0
Authors: Esma Durukal
Published: 2019 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.549402
FAVORITE 2 TOTAL DOWNLOAD COUNT 5778

2

5778

Articles published in
Alanya Academic Review
Alanya Academic Review
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
İzmir İktisat Dergisi
İzmir İktisat Dergisi
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi

Publications

Metaverse and Effect of Marketing
Authors: Esma Durukal , Ece Armağan
Published: 2022 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1103557
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2542

2

2

2542

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction
Authors: Esma Durukal , Kevser Arman
Published: 2021 , İzmir İktisat Dergisi
DOI: 10.24988/ije.202136112
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 760

1

2

760

Change from Marketing 1.0 to Marketing 4.0
Authors: Esma Durukal
Published: 2019 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.549402
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5778

3

2

5778

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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