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Koray Gündüz Asst. Prof. BİNGÖL ÜNİVERSİTESİ
Publication 7 Review 5 CrossRef Cited 2 TR Dizin Cited 5
7 Publication
5 Review
2 CrossRef Cited
5 TR Dizin Cited
0000-0002-9734-3290

Research Fields

Neuromarketing Management Information Systems Human-Computer Interaction E-Trade Technology Management Digital Marketing Marketing Technology

Institution

BİNGÖL ÜNİVERSİTESİ

Popular Publications

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3356

2

2

3356

Analysis of Banner Ad Visuals Using Eye Tracking from Human-Computer Interaction Modules
Authors: Koray Gündüz
Published: 2026 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1799312
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 332

0

1

332

Publications

Bibliometric Analysis of Eye Tracking, EEG, and GSR Methods in Human-Computer Interaction
Authors: Koray Gündüz
Published: 2026 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 6

0

6

Analysis of Banner Ad Visuals Using Eye Tracking from Human-Computer Interaction Modules
Authors: Koray Gündüz
Published: 2026 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1799312
FAVORITE 1 TOTAL DOWNLOAD COUNT 332

1

332

THEMATIC ANALYSIS OF RESEARCH TRENDS IN HUMAN–COMPUTER INTERACTION USING LEXIMANCER
Authors: Koray Gündüz
Published: 2026 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.1815552
FAVORITE 0 TOTAL DOWNLOAD COUNT 221

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221

ANALYSIS OF NATO PROPAGANDA POSTERS USING EYE TRACKING AND GSR METHODS
Authors: Koray Gündüz , Nurcan Yücel , Zülfükar Aytaç Kişman
Published: 2024 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1385495
FAVORITE 0 TOTAL DOWNLOAD COUNT 817

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817

An Overview Of Technology Trends That Are Transforming The Manufacturing Industry
Authors: Yunus Emre Gür , Koray Gündüz
Published: 2023 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1297867
FAVORITE 0 TOTAL DOWNLOAD COUNT 2142

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2142

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
FAVORITE 2 TOTAL DOWNLOAD COUNT 3356

2

3356

KAMUDA GİRİŞİMCİLİK UYGULAMALARI: ELAZIĞ İLİ KAMU KURULUŞLARI İÇİN NİTEL BİR ARAŞTIRMA
Authors: Nurcan Yücel , Koray Gündüz , Zülküf Narlıkaya, Cesur Toprak
Published: 2017 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1455

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1455

Articles published in
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Journal of Information Technologies
Journal of Information Technologies
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Reviews

Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Dogus University Journal
Dogus University Journal
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Gazi Journal of Engineering Sciences
Gazi Journal of Engineering Sciences
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS

Publications

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3356

2

2

3356

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