Nurcan Yücel Assoc. Prof. Dr. FIRAT UNIVERSITY

Publication 28 Review 51 CrossRef Cited 36 TR Dizin Cited 40

28 Publication

51 Review

36 CrossRef Cited

40 TR Dizin Cited

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Summary
Publications
Peer Review
Cited

Research Fields

Neuromarketing Digital Marketing Service Marketing Customer Relationship Management Marketing Research Methodology Marketing Management Product and Brand Management

Institution

FIRAT UNIVERSITY

Popular Publications

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING

Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi

Published: 2020 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.621148

CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 6706

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Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3599

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TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ

Authors: Nurcan Yücel , Melek İnan

Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi

DOI: 10.47525/ulasbid.793683

CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2791

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The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads

Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.833604

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1696

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A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING

Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.731864

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5306

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Publications

City Marketing and Youth Retention: Place Attachment in Post-Earthquake Kahramanmaraş

Authors: Nurcan Yücel , Ömer Büyükbaş , Ezel Ersöz

Published: 2026 , Romaya Journal

DOI: 10.5281/zenodo.23194132

FAVORITE 0 TOTAL DOWNLOAD COUNT 213

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A study on brand communication strategies in Turkcell advertisements: Before and after the February 6 Kahramanmaraş earthquake

Authors: Tuba Akpınar , Nurcan Yücel

Published: 2026 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.1713508

FAVORITE 1 TOTAL DOWNLOAD COUNT 706

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706

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Spatial Beauty from a Neuroaesthetic Perspective: Eye Tracking Analysis of Hotel Visuals Thematic Hotel.

Authors: Nurcan Yücel

Published: 2026 , Romaya Journal

DOI: 10.5281/zenodo.18775681

FAVORITE 0 TOTAL DOWNLOAD COUNT 754

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Enhancıng Brand Value In The Context Of Trout Productıon: The Case Of Elazığ Provınce

Authors: Uğur Demirbaş , Nurcan Yücel

Published: 2025 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 429

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Review Mate: A Cutting-Edge Model for Analyzing the Sentiment of Online Customer Product Reviews using ML.NET

Authors: Özge Cömert , Nurcan Yücel

Published: 2024 , Journal of Soft Computing and Artificial Intelligence

DOI: 10.55195/jscai.1595798

FAVORITE 0 TOTAL DOWNLOAD COUNT 1140

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Siirt Pistachio as a Geographical Indication Candidate in the Urban Branding Process

Authors: Doğan Demir , Nurcan Yücel

Published: 2024 , Siirt Journal of Social Research

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 930

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ANALYSIS OF NATO PROPAGANDA POSTERS USING EYE TRACKING AND GSR METHODS

Authors: Koray Gündüz , Nurcan Yücel , Zülfükar Aytaç Kişman

Published: 2024 , Pamukkale University Journal of Social Sciences Institute

DOI: 10.30794/pausbed.1385495

FAVORITE 0 TOTAL DOWNLOAD COUNT 1000

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Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye

Authors: Makbule Ezel Dündar , Nurcan Yücel , Atilla Yücel

Published: 2024 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.1374352

FAVORITE 1 TOTAL DOWNLOAD COUNT 1081

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ŞEHİR MARKALAŞMASINDA SOSYAL MEDYA ARAÇLARININ ROLÜ: ELAZIĞ İLİ ÖRNEĞİ

Authors: Sakine Kaya , Nurcan Yücel

Published: 2023 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 962

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Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment

Authors: Özge Cömert , Nurcan Yücel

Published: 2023 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi

DOI: 10.35234/fumbd.1305932

FAVORITE 0 TOTAL DOWNLOAD COUNT 2324

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2324

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The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads

Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.833604

FAVORITE 2 TOTAL DOWNLOAD COUNT 1696

2

FAVORITE

1696

TOTAL DOWNLOAD COUNT

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING

Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.731864

FAVORITE 2 TOTAL DOWNLOAD COUNT 5306

2

FAVORITE

5306

TOTAL DOWNLOAD COUNT

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ

Authors: Nurcan Yücel , Melek İnan

Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi

DOI: 10.47525/ulasbid.793683

FAVORITE 2 TOTAL DOWNLOAD COUNT 2791

2

FAVORITE

2791

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YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI

Authors: Melek İnan , Nurcan Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.778984

FAVORITE 1 TOTAL DOWNLOAD COUNT 2697

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Pazarlama Kültürü, İhracat Pazarlama Stratejileri ve İhracat Performansı Arasındaki İlişkinin Nitel Analiz Yöntemi İle İncelenmesi

Authors: Şükrü Tunç , Nurcan Yücel

Published: 2020 , Ancient Academy SBD

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1859

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Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

FAVORITE 2 TOTAL DOWNLOAD COUNT 3599

2

FAVORITE

3599

TOTAL DOWNLOAD COUNT

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING

Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi

Published: 2020 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.621148

FAVORITE 3 TOTAL DOWNLOAD COUNT 6706

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6706

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ORTAÖĞRETİM KURUMLARINDA GÖREV YAPAN ÖĞRETMENLERİN TÜKETİCİ YENİLİKÇİLİĞİ ALGILARININ İNCELENMESİ: ELAZIĞ İLİ ÖRNEĞİ

Authors: Nurcan Yücel , Ufuk Çeçen

Published: 2019 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 777

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777

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An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods

Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.469501

FAVORITE 1 TOTAL DOWNLOAD COUNT 2194

1

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2194

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INTERNAL CUSTOMER SATISFACTION IN SERVICE MARKETING; EXAMPLES OF BANK EMPLOYEES

Authors: Nurcan Yücel , Necmiye Sayıner

Published: 2018 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 5019

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BEYNİMİZ VE DİLİMİZ AYNI MI KONUŞUYOR? ANKET VE EEG YÖNTEMLERİNİN KARŞILAŞTIRILMASI: MARKA KİŞİLİĞİ ÖLÇÜMÜ AÇISINDAN BİR ARAŞTIRMA

Authors: Sevgi Ayşe Öztürk , Nurcan Yücel , Talha Bayır

Published: 2018 , Pazarlama Teorisi ve Uygulamaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1

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MEASUREMENT OF EFFECT OF THE SMELL ON THE DECISION PROCESS OF THE INFORMED USERS IN TERMS OF NEUROMARKETING

Authors: Hakan Demirtürk , Nurcan Yücel

Published: 2017 , Ejovoc (Electronic Journal of Vocational Colleges)

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 4940

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VİRAL PAZARLAMA KAPSAMINDA HAVAYOLU İŞLETMELERİ MÜŞTERİLERİNİN ŞİKÂYETLERİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA

Authors: Nurcan Yücel , Cihan Alpay

Published: 2017 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1627

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KAMUDA GİRİŞİMCİLİK UYGULAMALARI: ELAZIĞ İLİ KAMU KURULUŞLARI İÇİN NİTEL BİR ARAŞTIRMA

Authors: Nurcan Yücel , Koray Gündüz , Zülküf Narlıkaya, Cesur Toprak

Published: 2017 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1610

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Perception of Brand Personality: A Search About Social Media Brands On Undergrad

Authors: Nurcan Yücel , Melike Halifeoğlu

Published: 2017 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.346511

FAVORITE 1 TOTAL DOWNLOAD COUNT 12617

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HİBRİT İLETİŞİM TEKNOLOJİLERİ

Authors: Yavuz Atlı , Nurcan Yücel

Published: 2016 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3808

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SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA

Authors: Nurcan Yücel , Erkan Gülter

Published: 2016 , Firat University Journal of Social Sciences

DOI: 10.18069/fusbed.56977

FAVORITE 1 TOTAL DOWNLOAD COUNT 4422

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FIRAT ÜNİVERSİTESİ ÖĞRETİM ELEMANLARININ ÜNİVERSİTE-SANAYİ İŞBİRLİĞİNE YÖNELİK GÖRÜŞLERİNİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Authors: Nurcan Yücel , Yavuz Atlı

Published: 2014 , Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 2269

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Articles published in

Ancient Academy SBD

Ejovoc (Electronic Journal of Vocational Colleges)

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Fırat Üniversitesi Harput Araştırmaları Dergisi

Fırat Üniversitesi Mühendislik Bilimleri Dergisi

Firat University International Journal of Economics and Administrative Sciences

Firat University Journal of Social Sciences

Journal of Economics and Administrative Sciences

Journal of Economics Public Finance Business

Journal of Social Sciences of Mus Alparslan University

Journal of Soft Computing and Artificial Intelligence

Oneri

OPUS International Journal of Society Researches

Pamukkale University Journal of Social Sciences Institute

Pazarlama Teorisi ve Uygulamaları Dergisi

Romaya Journal

Siirt Journal of Social Research

Süleyman Demirel University Visionary Journal

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Uluslararası Anadolu Sosyal Bilimler Dergisi

Editorship

Firat University International Journal of Economics and Administrative Sciences

Section Editor

Journal of Management Theory and Practices Research

Section Editor

Romaya Journal

Section Editor

Editorial Board Memberships

Cappadocia Academic Review

Journal of Management Theory and Practices Research

Romaya Journal

Reviews

Academic Review of Economics and Administrative Sciences

Bingöl University Journal of Health

Bingöl University Journal of Social Sciences Institute

Bulletin of Economic Theory and Analysis

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Dicle University Journal of Economics and Administrative Sciences

Econder International Academic Journal

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Fırat Üniversitesi Harput Araştırmaları Dergisi

Firat University International Journal of Economics and Administrative Sciences

Gazi Journal of Economics and Business

Hacettepe University Journal of Economics and Administrative Sciences

İnönü University International Journal of Social Sciences (INIJOSS)

İzmir Journal of Management

IBAD Journal of Social Sciences

International Journal of Management Academy

Journal of Economics and Administrative Sciences

Journal of Economics Public Finance Business

Journal of Institute of Social Sciences

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Research in Business

Journal of Research in Economics Politics and Finance

Journal of Social Sciences of Mus Alparslan University

Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Kayseri University Journal of Social Sciences

Kent Akademisi

Kırıkkale University Journal of Social Sciences

MANAS Journal of Social Studies

Mukaddime

Nevşehir Hacı Bektaş Veli University Journal of ISS

Pamukkale University Journal of Business Research

Pamukkale University Journal of Social Sciences Institute

Politics, Economics and Administrative Sciences Journal of Ahi Evran University

Turar Turizm ve Araştırma Dergisi

Turkish Journal of Agricultural Economics

Turkish Review of Communication Studies

Uluslararası Bilimsel Araştırmalar Dergisi (IBAD)

Publications

Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment

Authors: Özge Cömert , Nurcan Yücel

Published: 2023 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi

DOI: 10.35234/fumbd.1305932

CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 2324

5

CITED

0

FAVORITE

2324

TOTAL DOWNLOAD COUNT

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads

Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.833604

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1696

3

CITED

2

FAVORITE

1696

TOTAL DOWNLOAD COUNT

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING

Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.731864

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5306

3

CITED

2

FAVORITE

5306

TOTAL DOWNLOAD COUNT

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ

Authors: Nurcan Yücel , Melek İnan

Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi

DOI: 10.47525/ulasbid.793683

CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2791

6

CITED

2

FAVORITE

2791

TOTAL DOWNLOAD COUNT

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI

Authors: Melek İnan , Nurcan Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.778984

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2697

1

CITED

1

FAVORITE

2697

TOTAL DOWNLOAD COUNT

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3599

2

CITED

2

FAVORITE

3599

TOTAL DOWNLOAD COUNT

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING

Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi

Published: 2020 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.621148

CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 6706

3

CITED

3

FAVORITE

6706

TOTAL DOWNLOAD COUNT

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods

Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.469501

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2194

2

CITED

1

FAVORITE

2194

TOTAL DOWNLOAD COUNT

Perception of Brand Personality: A Search About Social Media Brands On Undergrad

Authors: Nurcan Yücel , Melike Halifeoğlu

Published: 2017 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.346511

CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 12617

8

CITED

1

FAVORITE

12617

TOTAL DOWNLOAD COUNT

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA

Authors: Nurcan Yücel , Erkan Gülter

Published: 2016 , Firat University Journal of Social Sciences

DOI: 10.18069/fusbed.56977

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 4422

3

CITED

1

FAVORITE

4422

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Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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Version: 261026.645f63cf3 · 26.10.2026