Nurcan Yücel profile image
Nurcan Yücel Assoc. Prof. Dr. FIRAT UNIVERSITY
Publication 26 Review 46 CrossRef Cited 32 TR Dizin Cited 40
26 Publication
46 Review
32 CrossRef Cited
40 TR Dizin Cited
0000-0002-6845-1284

Research Fields

Service Marketing Marketing Research Methodology Digital Marketing Marketing Management Customer Relationship Management Neuromarketing

Institution

FIRAT UNIVERSITY

Popular Publications

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 5810

3

3

5810

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3287

2

2

3287

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors: Nurcan Yücel , Melek İnan
Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.793683
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2575

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2

2575

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1453

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2

1453

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.731864
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 4864

2

2

4864

Publications

A study on brand communication strategies in Turkcell advertisements: Before and after the February 6 Kahramanmaraş earthquake
Authors: Tuba Akpınar , Nurcan Yücel
Published: 2026 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1713508
FAVORITE 1 TOTAL DOWNLOAD COUNT 53

1

53

Spatial Beauty from a Neuroaesthetic Perspective: Eye Tracking Analysis of Hotel Visuals Thematic Hotel.
Authors: Nurcan Yücel
Published: 2026 , Romaya Journal
DOI: 10.5281/zenodo.18775681
FAVORITE 0 TOTAL DOWNLOAD COUNT 384

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384

Enhancıng Brand Value In The Context Of Trout Productıon: The Case Of Elazığ Provınce
Authors: Uğur Demirbaş , Nurcan Yücel
Published: 2025 , Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 264

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264

Review Mate: A Cutting-Edge Model for Analyzing the Sentiment of Online Customer Product Reviews using ML.NET
Authors: Özge Cömert , Nurcan Yücel
Published: 2024 , Journal of Soft Computing and Artificial Intelligence
DOI: 10.55195/jscai.1595798
FAVORITE 0 TOTAL DOWNLOAD COUNT 769

0

769

Siirt Pistachio as a Geographical Indication Candidate in the Urban Branding Process
Authors: Doğan Demir , Nurcan Yücel
Published: 2024 , Siirt Journal of Social Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 645

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645

ANALYSIS OF NATO PROPAGANDA POSTERS USING EYE TRACKING AND GSR METHODS
Authors: Koray Gündüz , Nurcan Yücel , Zülfükar Aytaç Kişman
Published: 2024 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1385495
FAVORITE 0 TOTAL DOWNLOAD COUNT 772

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772

Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye
Authors: Makbule Ezel Dündar , Nurcan Yücel , Atilla Yücel
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1374352
FAVORITE 1 TOTAL DOWNLOAD COUNT 837

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837

ŞEHİR MARKALAŞMASINDA SOSYAL MEDYA ARAÇLARININ ROLÜ: ELAZIĞ İLİ ÖRNEĞİ
Authors: Sakine Kaya , Nurcan Yücel
Published: 2023 , Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 768

0

768

Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment
Authors: Özge Cömert , Nurcan Yücel
Published: 2023 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi
DOI: 10.35234/fumbd.1305932
FAVORITE 0 TOTAL DOWNLOAD COUNT 2074

0

2074

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
FAVORITE 2 TOTAL DOWNLOAD COUNT 1453

2

1453

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.731864
FAVORITE 2 TOTAL DOWNLOAD COUNT 4864

2

4864

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors: Nurcan Yücel , Melek İnan
Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.793683
FAVORITE 2 TOTAL DOWNLOAD COUNT 2575

2

2575

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI
Authors: Melek İnan , Nurcan Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.778984
FAVORITE 1 TOTAL DOWNLOAD COUNT 2421

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2421

Pazarlama Kültürü, İhracat Pazarlama Stratejileri ve İhracat Performansı Arasındaki İlişkinin Nitel Analiz Yöntemi İle İncelenmesi
Authors: Şükrü Tunç , Nurcan Yücel
Published: 2020 , Ancient Academy SBD
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1665

0

1665

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
FAVORITE 2 TOTAL DOWNLOAD COUNT 3287

2

3287

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
FAVORITE 3 TOTAL DOWNLOAD COUNT 5810

3

5810

ORTAÖĞRETİM KURUMLARINDA GÖREV YAPAN ÖĞRETMENLERİN TÜKETİCİ YENİLİKÇİLİĞİ ALGILARININ İNCELENMESİ: ELAZIĞ İLİ ÖRNEĞİ
Authors: Nurcan Yücel , Ufuk Çeçen
Published: 2019 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 622

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622

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.469501
FAVORITE 1 TOTAL DOWNLOAD COUNT 1980

1

1980

INTERNAL CUSTOMER SATISFACTION IN SERVICE MARKETING; EXAMPLES OF BANK EMPLOYEES
Authors: Nurcan Yücel , Necmiye Sayıner
Published: 2018 , Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4812

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4812

MEASUREMENT OF EFFECT OF THE SMELL ON THE DECISION PROCESS OF THE INFORMED USERS IN TERMS OF NEUROMARKETING
Authors: Hakan Demirtürk , Nurcan Yücel
Published: 2017 , Ejovoc (Electronic Journal of Vocational Colleges)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4649

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4649

VİRAL PAZARLAMA KAPSAMINDA HAVAYOLU İŞLETMELERİ MÜŞTERİLERİNİN ŞİKÂYETLERİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nurcan Yücel , Cihan Alpay
Published: 2017 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1442

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1442

KAMUDA GİRİŞİMCİLİK UYGULAMALARI: ELAZIĞ İLİ KAMU KURULUŞLARI İÇİN NİTEL BİR ARAŞTIRMA
Authors: Nurcan Yücel , Koray Gündüz , Zülküf Narlıkaya, Cesur Toprak
Published: 2017 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1398

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1398

Perception of Brand Personality: A Search About Social Media Brands On Undergrad
Authors: Nurcan Yücel , Melike Halifeoğlu
Published: 2017 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.346511
FAVORITE 1 TOTAL DOWNLOAD COUNT 12317

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12317

HİBRİT İLETİŞİM TEKNOLOJİLERİ
Authors: Yavuz Atlı , Nurcan Yücel
Published: 2016 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3662

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3662

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Nurcan Yücel , Erkan Gülter
Published: 2016 , Firat University Journal of Social Sciences
DOI: 10.18069/fusbed.56977
FAVORITE 1 TOTAL DOWNLOAD COUNT 4196

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4196

FIRAT ÜNİVERSİTESİ ÖĞRETİM ELEMANLARININ ÜNİVERSİTE-SANAYİ İŞBİRLİĞİNE YÖNELİK GÖRÜŞLERİNİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN DEĞERLENDİRİLMESİ
Authors: Nurcan Yücel , Yavuz Atlı
Published: 2014 , Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2027

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2027

Articles published in
Ancient Academy SBD
Ancient Academy SBD
Ejovoc (Electronic Journal of Vocational Colleges)
Ejovoc (Electronic Journal of Vocational Colleges)
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Mühendislik Bilimleri Dergisi
Fırat Üniversitesi Mühendislik Bilimleri Dergisi
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Journal of Soft Computing and Artificial Intelligence
Journal of Soft Computing and Artificial Intelligence
Oneri
Oneri
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Romaya Journal
Romaya Journal
Siirt Journal of Social Research
Siirt Journal of Social Research
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Editorship
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Section Editor
Journal of Management Theory and Practices Research
Journal of Management Theory and Practices Research
Section Editor
Romaya Journal
Romaya Journal
Section Editor
Editorial Board Memberships
Journal of Management Theory and Practices Research
Journal of Management Theory and Practices Research
Romaya Journal
Romaya Journal

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Bingöl University Journal of Health
Bingöl University Journal of Health
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bulletin of Economic Theory and Analysis
Bulletin of Economic Theory and Analysis
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
İzmir Journal of Management
İzmir Journal of Management
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
International Journal of Management Academy
International Journal of Management Academy
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Research in Business
Journal of Research in Business
Journal of Research in Economics Politics and Finance
Journal of Research in Economics Politics and Finance
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Kent Akademisi
Kent Akademisi
Kırıkkale University Journal of Social Sciences
Kırıkkale University Journal of Social Sciences
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Mukaddime
Mukaddime
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Turar Turizm ve Araştırma Dergisi
Turar Turizm ve Araştırma Dergisi
Turkish Journal of Agricultural Economics
Turkish Journal of Agricultural Economics
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Bilimsel Araştırmalar Dergisi (IBAD)
Uluslararası Bilimsel Araştırmalar Dergisi (IBAD)

Publications

Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment
Authors: Özge Cömert , Nurcan Yücel
Published: 2023 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi
DOI: 10.35234/fumbd.1305932
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 2074

5

0

2074

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1453

3

2

1453

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.731864
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 4864

2

2

4864

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors: Nurcan Yücel , Melek İnan
Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.793683
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2575

6

2

2575

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI
Authors: Melek İnan , Nurcan Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.778984
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2421

1

1

2421

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3287

2

2

3287

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 5810

3

3

5810

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.469501
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1980

1

1

1980

Perception of Brand Personality: A Search About Social Media Brands On Undergrad
Authors: Nurcan Yücel , Melike Halifeoğlu
Published: 2017 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.346511
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 12317

7

1

12317

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Nurcan Yücel , Erkan Gülter
Published: 2016 , Firat University Journal of Social Sciences
DOI: 10.18069/fusbed.56977
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4196

2

1

4196

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.