Researchers Nurcan Yücel
Nurcan Yücel profile image
Nurcan Yücel Assoc. Prof. Dr. FIRAT ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Publication 21 Review 29 CrossRef Cited 17
21 Publication
29 Review
17 CrossRef Cited

Research Fields

Sociology and Social Studies of Science and Technology

Institution

FIRAT ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ

Popular Publications

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1892

2

2

1892

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors: Nurcan Yücel , Melek İnan
Published: 2020 , International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.793683
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1824

3

2

1824

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2621

1

2

2621

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.731864
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2649

1

2

2649

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI
Authors: Melek İnan , Nurcan Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.778984
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1381

0

1

1381

Publications

ANALYSIS OF NATO PROPAGANDA POSTERS USING EYE TRACKING AND GSR METHODS
Authors: Koray Gündüz , Nurcan Yücel , Zülfükar Aytaç Kişman
Published: 2024 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1385495
FAVORITE 0 TOTAL DOWNLOAD COUNT 77

0

77

Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye
Authors: Makbule Ezel Dündar , Nurcan Yücel , Atilla Yücel
Published: 2024 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.1374352
FAVORITE 1 TOTAL DOWNLOAD COUNT 162

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162

ŞEHİR MARKALAŞMASINDA SOSYAL MEDYA ARAÇLARININ ROLÜ: ELAZIĞ İLİ ÖRNEĞİ
Authors: Sakine Kaya , Nurcan Yücel
Published: 2023 , Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 133

0

133

Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment
Authors: Özge Cömert , Nurcan Yücel
Published: 2023 , Fırat University Journal of Engineering Science
DOI: 10.35234/fumbd.1305932
FAVORITE 0 TOTAL DOWNLOAD COUNT 589

0

589

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
FAVORITE 1 TOTAL DOWNLOAD COUNT 910

1

910

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.731864
FAVORITE 2 TOTAL DOWNLOAD COUNT 2649

2

2649

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors: Nurcan Yücel , Melek İnan
Published: 2020 , International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.793683
FAVORITE 2 TOTAL DOWNLOAD COUNT 1824

2

1824

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI
Authors: Melek İnan , Nurcan Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.778984
FAVORITE 1 TOTAL DOWNLOAD COUNT 1381

1

1381

Pazarlama Kültürü, İhracat Pazarlama Stratejileri ve İhracat Performansı Arasındaki İlişkinin Nitel Analiz Yöntemi İle İncelenmesi
Authors: Şükrü Tunç , Nurcan Yücel
Published: 2020 , Kadim Akademi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1161

0

1161

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
FAVORITE 2 TOTAL DOWNLOAD COUNT 1892

2

1892

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
FAVORITE 2 TOTAL DOWNLOAD COUNT 2621

2

2621

ORTAÖĞRETİM KURUMLARINDA GÖREV YAPAN ÖĞRETMENLERİN TÜKETİCİ YENİLİKÇİLİĞİ ALGILARININ İNCELENMESİ: ELAZIĞ İLİ ÖRNEĞİ
Authors: Nurcan Yücel , Ufuk Çeçen
Published: 2019 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 383

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383

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.469501
FAVORITE 1 TOTAL DOWNLOAD COUNT 1466

1

1466

INTERNAL CUSTOMER SATISFACTION IN SERVICE MARKETING; EXAMPLES OF BANK EMPLOYEES
Authors: Nurcan Yücel , Necmiye Sayıner
Published: 2018 , Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4395

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4395

MEASUREMENT OF EFFECT OF THE SMELL ON THE DECISION PROCESS OF THE INFORMED USERS IN TERMS OF NEUROMARKETING
Authors: Hakan Demirtürk , Nurcan Yücel
Published: 2017 , Ejovoc (Electronic Journal of Vocational Colleges)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2851

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2851

VİRAL PAZARLAMA KAPSAMINDA HAVAYOLU İŞLETMELERİ MÜŞTERİLERİNİN ŞİKÂYETLERİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nurcan Yücel , Cihan Alpay
Published: 2017 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 943

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943

KAMUDA GİRİŞİMCİLİK UYGULAMALARI: ELAZIĞ İLİ KAMU KURULUŞLARI İÇİN NİTEL BİR ARAŞTIRMA
Authors: Nurcan Yücel , Koray Gündüz , Zülküf Narlıkaya, Cesur Toprak
Published: 2017 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1047

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1047

Perception of Brand Personality: A Search About Social Media Brands On Undergrad
Authors: Nurcan Yücel , Melike Halifeoğlu
Published: 2017 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.346511
FAVORITE 1 TOTAL DOWNLOAD COUNT 9671

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9671

HİBRİT İLETİŞİM TEKNOLOJİLERİ
Authors: Yavuz Atlı , Nurcan Yücel
Published: 2016 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2819

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2819

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Nurcan Yücel , Erkan Gülter
Published: 2016 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/fusbed.56977
FAVORITE 1 TOTAL DOWNLOAD COUNT 3397

1

3397

FIRAT ÜNİVERSİTESİ ÖĞRETİM ELEMANLARININ ÜNİVERSİTE-SANAYİ İŞBİRLİĞİNE YÖNELİK GÖRÜŞLERİNİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN DEĞERLENDİRİLMESİ
Authors: Nurcan Yücel , Yavuz Atlı
Published: 2014 , Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1385

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1385

Articles published in
Ejovoc (Electronic Journal of Vocational Colleges)
Ejovoc (Electronic Journal of Vocational Colleges)
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat University Journal of Engineering Science
Fırat University Journal of Engineering Science
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
International Anatolian Journal of Social Sciences
International Anatolian Journal of Social Sciences
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Kadim Akademi Sosyal Bilimler Dergisi
Kadim Akademi Sosyal Bilimler Dergisi
Oneri
Oneri
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Editorship
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Section Editor

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bingöl Üniversitesi Sağlık Dergisi
Bingöl Üniversitesi Sağlık Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of International Scientific Research
Journal of International Scientific Research
Journal of Research in Economics Politics and Finance
Journal of Research in Economics Politics and Finance
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kayseri Üniversitesi Sosyal Bilimler Dergisi
Kayseri Üniversitesi Sosyal Bilimler Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Publications

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 910

1

1

910

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING
Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.731864
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2649

1

2

2649

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ
Authors: Nurcan Yücel , Melek İnan
Published: 2020 , International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.793683
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1824

3

2

1824

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1892

2

2

1892

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING
Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.621148
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2621

1

2

2621

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods
Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.469501
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1466

1

1

1466

Perception of Brand Personality: A Search About Social Media Brands On Undergrad
Authors: Nurcan Yücel , Melike Halifeoğlu
Published: 2017 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.346511
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 9671

6

1

9671

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Authors: Nurcan Yücel , Erkan Gülter
Published: 2016 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/fusbed.56977
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3397

2

1

3397

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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