Özge Baruönü profile image
Özge Baruönü Assoc. Prof. Dr. DOĞUŞ ÜNİVERSİTESİ
Publication 9 Review 21 CrossRef Cited 14
9 Publication
21 Review
14 CrossRef Cited

Research Fields

Entrepreneurship Service Marketing Customer Relationship Management Marketing Research Methodology Advertisement Consumer Behaviour Event Marketing

Institution

DOĞUŞ ÜNİVERSİTESİ

Popular Publications

SOSYAL MEDYA REKLAMLARI ÜZERİNDEN KADININ TOPLUMDAKİ KONUMLANDIRILMASINA İLİŞKİN BİR İÇERİK ANALİZİ
Authors: Özge Baruönü Latif , Özlem İngün Karkış
Published: 2018 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 5571

0

3

5571

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1674

3

2

1674

Perception of Customers On The Banned Ads by The Turkish Advertising Board Due To The Violations On The Regulations Regarding “Ads to Children”
Authors: Levent Ceylan, Özge Baruönü Latif , Müge Örs
Published: 2018 , Journal of Selcuk Communication
DOI: 10.18094/josc.399332
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 6632

2

1

6632

Effects of Social Media Influencers on Brand Attitude From The Perspective Of Brand-Influencer Compatibility And Perceived Homophily
Authors: Özge Baruönü
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.764031
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 1750

8

1

1750

DETERMINING BUYING AND SELLING MOTIVATIONS OF COLLECTORS: A COLLECTOR TYPOLOGY
Authors: Özge Baruönü , Eray Karaaslan
Published: 2023 , Dogus University Journal
DOI: 10.31671/doujournal.1209408
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5718

0

1

5718

Publications

THE EFFECTS OF SERVICE PROVIDER ATTRACTIVENESS ON PERCEIVED RISK, TRUST AND PURCHASE INTENTION: GENDER AND OCCUPATIONAL DIFFERENCES
Authors: Gizem Açıkbaş , Özge Baruönü
Published: 2026 , Dogus University Journal
DOI: 10.31671/doujournal.1932118
FAVORITE 0 TOTAL DOWNLOAD COUNT 117

0

117

The Effect of Online and Offline Channel Integration on Perceived Value: A Study on Textile Sector
Authors: Deniz Hasipek , Özge Baruönü
Published: 2026 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1920274
FAVORITE 0 TOTAL DOWNLOAD COUNT 407

0

407

THE EFFECT OF THE CONVENIENCE FACTOR ON CONSUMERS' RESEARCH SHOPPING (SHOWROOMING / WEBROOMING) BEHAVIOR
Authors: Deniz Hasipek , Özge Baruönü
Published: 2025 , Dogus University Journal
DOI: 10.31671/doujournal.1411411
FAVORITE 1 TOTAL DOWNLOAD COUNT 793

1

793

DETERMINING BUYING AND SELLING MOTIVATIONS OF COLLECTORS: A COLLECTOR TYPOLOGY
Authors: Özge Baruönü , Eray Karaaslan
Published: 2023 , Dogus University Journal
DOI: 10.31671/doujournal.1209408
FAVORITE 1 TOTAL DOWNLOAD COUNT 5718

1

5718

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
FAVORITE 2 TOTAL DOWNLOAD COUNT 1674

2

1674

Effects of Social Media Influencers on Brand Attitude From The Perspective Of Brand-Influencer Compatibility And Perceived Homophily
Authors: Özge Baruönü
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.764031
FAVORITE 1 TOTAL DOWNLOAD COUNT 1750

1

1750

An Analysis of Factors Affecting Formula Milk Preference and Brand Personality of Market Leaders
Authors: Mehmet Belet, Özge Baruönü Latif
Published: 2020 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.548354
FAVORITE 0 TOTAL DOWNLOAD COUNT 1806

0

1806

SOSYAL MEDYA REKLAMLARI ÜZERİNDEN KADININ TOPLUMDAKİ KONUMLANDIRILMASINA İLİŞKİN BİR İÇERİK ANALİZİ
Authors: Özge Baruönü Latif , Özlem İngün Karkış
Published: 2018 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 5571

3

5571

Perception of Customers On The Banned Ads by The Turkish Advertising Board Due To The Violations On The Regulations Regarding “Ads to Children”
Authors: Levent Ceylan, Özge Baruönü Latif , Müge Örs
Published: 2018 , Journal of Selcuk Communication
DOI: 10.18094/josc.399332
FAVORITE 1 TOTAL DOWNLOAD COUNT 6632

1

6632

Articles published in
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Dogus University Journal
Dogus University Journal
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Editorial Board Memberships

Reviews

Akademik Hassasiyetler
Akademik Hassasiyetler
Aurum Journal of Social Sciences
Aurum Journal of Social Sciences
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dogus University Journal
Dogus University Journal
Düşünce Dünyasında Türkiz
Düşünce Dünyasında Türkiz
International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Trends in Business and Economics
Trends in Business and Economics

Publications

THE EFFECT OF THE CONVENIENCE FACTOR ON CONSUMERS' RESEARCH SHOPPING (SHOWROOMING / WEBROOMING) BEHAVIOR
Authors: Deniz Hasipek , Özge Baruönü
Published: 2025 , Dogus University Journal
DOI: 10.31671/doujournal.1411411
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 793

1

1

793

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads
Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.833604
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1674

3

2

1674

Effects of Social Media Influencers on Brand Attitude From The Perspective Of Brand-Influencer Compatibility And Perceived Homophily
Authors: Özge Baruönü
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.764031
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 1750

8

1

1750

Perception of Customers On The Banned Ads by The Turkish Advertising Board Due To The Violations On The Regulations Regarding “Ads to Children”
Authors: Levent Ceylan, Özge Baruönü Latif , Müge Örs
Published: 2018 , Journal of Selcuk Communication
DOI: 10.18094/josc.399332
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 6632

2

1

6632

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.