Atilla Yücel profile image
Atilla Yücel Prof. Dr. FIRAT UNIVERSITY
Publication 16 Review 71 CrossRef Cited 39 TR Dizin Cited 55
16 Publication
71 Review
39 CrossRef Cited
55 TR Dizin Cited
0000-0002-8052-3236

Research Fields

Marketing Consumer Behaviour

Institution

FIRAT UNIVERSITY

Popular Publications

YAPAY ZEKÂ ALANINDAKİ GELİŞMELERİN İNSAN KAYNAKLARI YÖNETİMİNE ETKİSİ
Authors: Yunus Emre Gür , Cem Ayden , Atilla Yücel
Published: 2019 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 5 TOTAL DOWNLOAD COUNT 25548

0

5

25548

Neuromarketing Literature Revıew
Authors: Atilla Yücel , Pınar Coşkun
Published: 2018 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.460933
CITED 17 FAVORITE 2 TOTAL DOWNLOAD COUNT 25227

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2

25227

BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR
Authors: Süleyman Donmuş , Atilla Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.788170
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1600

2

2

1600

TÜKETİCİ DAVRANIŞLARINI ANALİZ ETMEDE NÖROPAZARLAMA YÖNTEM VE ARAÇLARININ KULLANIMI
Authors: Atilla Yücel , Ahmed İhsan Şimşek
Published: 2018 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 6698

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2

6698

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3403

2

2

3403

Publications

Cognitive Load and HCI in Social Marketing Interfaces: Profiling United Nations Sustainability Messages Using Eye Tracking and Machine Learning
Authors: Yunus Emre Gür , Atilla Yücel
Published: 2026 , Firat University International Journal of Economics and Administrative Sciences
DOI: 10.61524/fuuiibfdergi.1903049
FAVORITE 1 TOTAL DOWNLOAD COUNT 63

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63

Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye
Authors: Makbule Ezel Dündar , Nurcan Yücel , Atilla Yücel
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1374352
FAVORITE 1 TOTAL DOWNLOAD COUNT 906

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906

Service Marketing In Municipalities: An Application On Municipal Services In Kabul (Afghanistan)
Authors: Mohammad Hussien Rahımı, Atilla Yücel
Published: 2021 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 604

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604

An Experimental Study on Consumers' Perceptions of Electronic Commerce Sites with EEG Method
Authors: Pınar Coşkun , Atilla Yücel
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.720686
FAVORITE 1 TOTAL DOWNLOAD COUNT 1931

1

1931

BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR
Authors: Süleyman Donmuş , Atilla Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.788170
FAVORITE 2 TOTAL DOWNLOAD COUNT 1600

2

1600

KIZILAY’IN SOSYAL YARDIM İÇERİKLİ AFİŞLERİNİN EYE-TRACKİNG İLE İNCELENMESİ
Authors: Atilla Yücel , Zekeriya Göker
Published: 2020 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1954

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1954

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
FAVORITE 2 TOTAL DOWNLOAD COUNT 3403

2

3403

YAPAY ZEKÂ ALANINDAKİ GELİŞMELERİN İNSAN KAYNAKLARI YÖNETİMİNE ETKİSİ
Authors: Yunus Emre Gür , Cem Ayden , Atilla Yücel
Published: 2019 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 5 TOTAL DOWNLOAD COUNT 25548

5

25548

İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ
Authors: Atilla Yücel
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.538680
FAVORITE 0 TOTAL DOWNLOAD COUNT 8472

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8472

MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY
Authors: Atilla Yücel , Ahmed İhsan Şimşek
Published: 2019 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1894

1

1894

Neuromarketing Literature Revıew
Authors: Atilla Yücel , Pınar Coşkun
Published: 2018 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.460933
FAVORITE 2 TOTAL DOWNLOAD COUNT 25227

2

25227

TÜRK BANKACILIK SEKTÖRÜNÜN GELİŞİMİ VE TUNCELİ İLİNDE BANKACILIK SEKTÖRÜ
Authors: Yavuz Atlı , Atilla Yücel , İrem Tanyıldızı
Published: 2018 , Munzur Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3156

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3156

TÜKETİCİ DAVRANIŞLARINI ANALİZ ETMEDE NÖROPAZARLAMA YÖNTEM VE ARAÇLARININ KULLANIMI
Authors: Atilla Yücel , Ahmed İhsan Şimşek
Published: 2018 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 6698

2

6698

WEB TABANLI E-TİCARETİN İMALAT KOBİ’LERİNDEKİ PAZARLAMA FAALİYETLERİ İLE İLİŞKİSİNE YÖNELİK BİR ALAN ARAŞTIRMASI (TRB1 BÖLGESİ İMALAT KOBİ’LERİ ARAŞTIRMASI)
Authors: Ahmet Aydın , Atilla Yücel
Published: 2018 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1160

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1160

City Marketing and City Branding: Elazig Province Example
Authors: Atilla Yücel , Mert Öztürk
Published: 2018 , Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3556

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3556

BİR NÖROPAZARLAMA ARAŞTIRMASININ DENEYSEL YOLCULUĞU VE ARAŞTIRMANIN İLK İPUÇLARI
Authors: Atilla Yücel , Fatma Çubuk
Published: 2016 , Firat University Journal of Social Sciences
DOI: 10.18069/fusbed.02852
FAVORITE 1 TOTAL DOWNLOAD COUNT 9359

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9359

Articles published in
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Munzur Üniversitesi Sosyal Bilimler Dergisi
Munzur Üniversitesi Sosyal Bilimler Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Acta Infologica
Acta Infologica
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Anatolian Journal of Economics and Business
Anatolian Journal of Economics and Business
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Eurasian Journal of Agricultural Research
Eurasian Journal of Agricultural Research
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Güncel Turizm Araştırmaları Dergisi
Güncel Turizm Araştırmaları Dergisi
Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Hukuk ve İktisat Araştırmaları Dergisi
Hukuk ve İktisat Araştırmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Management Information Systems and Computer Science
International Journal of Management Information Systems and Computer Science
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Academic Inquiries
Journal of Academic Inquiries
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Politics, Economics and Business Sciences
Journal of Politics, Economics and Business Sciences
Journal of Research in Business
Journal of Research in Business
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Journal of Tourism Intelligence and Smartness
Journal of Tourism Intelligence and Smartness
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Oneri
Oneri
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
OPUS Journal of Society Research
OPUS Journal of Society Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Qualitative Social Sciences
Qualitative Social Sciences
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Trends in Business and Economics
Trends in Business and Economics
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Türkiye Sosyal Araştırmalar Dergisi
Türkiye Sosyal Araştırmalar Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Sosyal Siyasal ve Mali Araştırmalar Dergisi
Uluslararası Sosyal Siyasal ve Mali Araştırmalar Dergisi
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

An Experimental Study on Consumers' Perceptions of Electronic Commerce Sites with EEG Method
Authors: Pınar Coşkun , Atilla Yücel
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.720686
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1931

3

1

1931

BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR
Authors: Süleyman Donmuş , Atilla Yücel
Published: 2020 , Journal of Economics Public Finance Business
DOI: 10.46737/emid.788170
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1600

2

2

1600

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3403

2

2

3403

İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ
Authors: Atilla Yücel
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.538680
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 8472

4

0

8472

Neuromarketing Literature Revıew
Authors: Atilla Yücel , Pınar Coşkun
Published: 2018 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.460933
CITED 17 FAVORITE 2 TOTAL DOWNLOAD COUNT 25227

17

2

25227

BİR NÖROPAZARLAMA ARAŞTIRMASININ DENEYSEL YOLCULUĞU VE ARAŞTIRMANIN İLK İPUÇLARI
Authors: Atilla Yücel , Fatma Çubuk
Published: 2016 , Firat University Journal of Social Sciences
DOI: 10.18069/fusbed.02852
CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 9359

11

1

9359

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.