Atilla Yücel Prof. Dr. FIRAT UNIVERSITY

Publication 16 Review 71 CrossRef Cited 42 TR Dizin Cited 55

16 Publication

71 Review

42 CrossRef Cited

55 TR Dizin Cited

0000-0002-8052-3236

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Publications
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Cited

Research Fields

Marketing Consumer Behaviour

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FIRAT UNIVERSITY

Popular Publications

YAPAY ZEKÂ ALANINDAKİ GELİŞMELERİN İNSAN KAYNAKLARI YÖNETİMİNE ETKİSİ

Authors: Yunus Emre Gür , Cem Ayden , Atilla Yücel

Published: 2019 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

CITED 0 FAVORITE 5 TOTAL DOWNLOAD COUNT 25690

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Neuromarketing Literature Revıew

Authors: Atilla Yücel , Pınar Coşkun

Published: 2018 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.460933

CITED 18 FAVORITE 2 TOTAL DOWNLOAD COUNT 25416

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BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR

Authors: Süleyman Donmuş , Atilla Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.788170

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1648

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TÜKETİCİ DAVRANIŞLARINI ANALİZ ETMEDE NÖROPAZARLAMA YÖNTEM VE ARAÇLARININ KULLANIMI

Authors: Atilla Yücel , Ahmed İhsan Şimşek

Published: 2018 , İnönü University International Journal of Social Sciences (INIJOSS)

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 6790

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Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3483

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Publications

Cognitive Load and HCI in Social Marketing Interfaces: Profiling United Nations Sustainability Messages Using Eye Tracking and Machine Learning

Authors: Yunus Emre Gür , Atilla Yücel

Published: 2026 , Firat University International Journal of Economics and Administrative Sciences

DOI: 10.61524/fuuiibfdergi.1903049

FAVORITE 1 TOTAL DOWNLOAD COUNT 157

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Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye

Authors: Makbule Ezel Dündar , Nurcan Yücel , Atilla Yücel

Published: 2024 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.1374352

FAVORITE 1 TOTAL DOWNLOAD COUNT 973

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Service Marketing In Municipalities: An Application On Municipal Services In Kabul (Afghanistan)

Authors: Mohammad Hussien Rahımı, Atilla Yücel

Published: 2021 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 649

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649

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An Experimental Study on Consumers' Perceptions of Electronic Commerce Sites with EEG Method

Authors: Pınar Coşkun , Atilla Yücel

Published: 2021 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.720686

FAVORITE 1 TOTAL DOWNLOAD COUNT 1999

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BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR

Authors: Süleyman Donmuş , Atilla Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.788170

FAVORITE 2 TOTAL DOWNLOAD COUNT 1648

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1648

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KIZILAY’IN SOSYAL YARDIM İÇERİKLİ AFİŞLERİNİN EYE-TRACKİNG İLE İNCELENMESİ

Authors: Atilla Yücel , Zekeriya Göker

Published: 2020 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1998

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Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

FAVORITE 2 TOTAL DOWNLOAD COUNT 3483

2

FAVORITE

3483

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YAPAY ZEKÂ ALANINDAKİ GELİŞMELERİN İNSAN KAYNAKLARI YÖNETİMİNE ETKİSİ

Authors: Yunus Emre Gür , Cem Ayden , Atilla Yücel

Published: 2019 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 5 TOTAL DOWNLOAD COUNT 25690

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25690

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İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ

Authors: Atilla Yücel

Published: 2019 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.538680

FAVORITE 0 TOTAL DOWNLOAD COUNT 8548

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MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY

Authors: Atilla Yücel , Ahmed İhsan Şimşek

Published: 2019 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1960

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1960

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Neuromarketing Literature Revıew

Authors: Atilla Yücel , Pınar Coşkun

Published: 2018 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.460933

FAVORITE 2 TOTAL DOWNLOAD COUNT 25416

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TÜRK BANKACILIK SEKTÖRÜNÜN GELİŞİMİ VE TUNCELİ İLİNDE BANKACILIK SEKTÖRÜ

Authors: Yavuz Atlı , Atilla Yücel , İrem Tanyıldızı

Published: 2018 , Munzur Üniversitesi Sosyal Bilimler Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3204

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TÜKETİCİ DAVRANIŞLARINI ANALİZ ETMEDE NÖROPAZARLAMA YÖNTEM VE ARAÇLARININ KULLANIMI

Authors: Atilla Yücel , Ahmed İhsan Şimşek

Published: 2018 , İnönü University International Journal of Social Sciences (INIJOSS)

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 6790

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WEB TABANLI E-TİCARETİN İMALAT KOBİ’LERİNDEKİ PAZARLAMA FAALİYETLERİ İLE İLİŞKİSİNE YÖNELİK BİR ALAN ARAŞTIRMASI (TRB1 BÖLGESİ İMALAT KOBİ’LERİ ARAŞTIRMASI)

Authors: Ahmet Aydın , Atilla Yücel

Published: 2018 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1204

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City Marketing and City Branding: Elazig Province Example

Authors: Atilla Yücel , Mert Öztürk

Published: 2018 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3602

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BİR NÖROPAZARLAMA ARAŞTIRMASININ DENEYSEL YOLCULUĞU VE ARAŞTIRMANIN İLK İPUÇLARI

Authors: Atilla Yücel , Fatma Çubuk

Published: 2016 , Firat University Journal of Social Sciences

DOI: 10.18069/fusbed.02852

FAVORITE 1 TOTAL DOWNLOAD COUNT 9433

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Articles published in

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Fırat Üniversitesi Harput Araştırmaları Dergisi

Firat University International Journal of Economics and Administrative Sciences

Firat University Journal of Social Sciences

İnönü University International Journal of Social Sciences (INIJOSS)

Journal of Economics Public Finance Business

Munzur Üniversitesi Sosyal Bilimler Dergisi

Süleyman Demirel University Visionary Journal

Reviews

Academic Review of Economics and Administrative Sciences

Acta Infologica

Afyon Kocatepe University Journal of Social Sciences

Anatolian Journal of Economics and Business

Beykoz Akademi Dergisi

Bilecik Şeyh Edebali University Journal of Social Science

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Business Economics and Management Research Journal

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Eurasian Journal of Agricultural Research

Fırat Üniversitesi Harput Araştırmaları Dergisi

Firat University International Journal of Economics and Administrative Sciences

Firat University Journal of Social Sciences

Gümüşhane University Journal of Social Sciences

Güncel Turizm Araştırmaları Dergisi

Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Hukuk ve İktisat Araştırmaları Dergisi

İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi

IBAD Journal of Social Sciences

International Journal of Economics Business and Politics

International Journal of Management Information Systems and Computer Science

JOEEP: Journal of Emerging Economies and Policy

Journal of Academic Approaches

Journal of Academic Inquiries

Journal of Economics Business and Political Researches

Journal of Erciyes Communication

Journal of Internet Applications and Management

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Politics, Economics and Business Sciences

Journal of Research in Business

Journal of the Human and Social Science Researches

Journal of Tourism Intelligence and Smartness

Kafkas University Journal of Economics and Administrative Sciences Faculty

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

Karadeniz Sosyal Bilimler Dergisi

Karamanoglu Mehmetbey University Journal of Social and Economic Research

Nevşehir Hacı Bektaş Veli University Journal of ISS

Oneri

OPUS International Journal of Society Researches

OPUS Journal of Society Research

Pamukkale University Journal of Social Sciences Institute

Qualitative Social Sciences

Research of Financial Economic and Social Studies

Süleyman Demirel University Visionary Journal

Trends in Business and Economics

Turkish Review of Communication Studies

Türkiye Sosyal Araştırmalar Dergisi

Uluslararası Anadolu Sosyal Bilimler Dergisi

Uluslararası Sosyal Siyasal ve Mali Araştırmalar Dergisi

Yönetim Bilimleri Dergisi

Publications

An Experimental Study on Consumers' Perceptions of Electronic Commerce Sites with EEG Method

Authors: Pınar Coşkun , Atilla Yücel

Published: 2021 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.720686

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1999

3

CITED

1

FAVORITE

1999

TOTAL DOWNLOAD COUNT

BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR

Authors: Süleyman Donmuş , Atilla Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.788170

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1648

3

CITED

2

FAVORITE

1648

TOTAL DOWNLOAD COUNT

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3483

2

CITED

2

FAVORITE

3483

TOTAL DOWNLOAD COUNT

İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ

Authors: Atilla Yücel

Published: 2019 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.538680

CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 8548

5

CITED

0

FAVORITE

8548

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Neuromarketing Literature Revıew

Authors: Atilla Yücel , Pınar Coşkun

Published: 2018 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.460933

CITED 18 FAVORITE 2 TOTAL DOWNLOAD COUNT 25416

18

CITED

2

FAVORITE

25416

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BİR NÖROPAZARLAMA ARAŞTIRMASININ DENEYSEL YOLCULUĞU VE ARAŞTIRMANIN İLK İPUÇLARI

Authors: Atilla Yücel , Fatma Çubuk

Published: 2016 , Firat University Journal of Social Sciences

DOI: 10.18069/fusbed.02852

CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 9433

11

CITED

1

FAVORITE

9433

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Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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Version: 260826.8e7f66ffa · 26.08.2026