Merve Vardarsuyu profile image
Merve Vardarsuyu Instructor KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ
Publication 3 Review 12
3 Publication
12 Review

Research Fields

Sales Management International Marketing Product and Brand Management

Institution

KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ

Popular Publications

The Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigation
Authors: Merve Vardarsuyu , Şerife Kazancı Sunaoğlu
Published: 2022 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2715

0

1

2715

THE RELATIONSHIP BETWEEN BRAND ENGAGEMENT AND BRAND EXPERIENCE: THE MODERATING ROLES OF SOCIAL INFLUENCE AND BRAND TRUST
Authors: Merve Vardarsuyu
Published: 2022 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2025

0

1

2025

A CRITICAL INVESTIGATION OF CONCEPTUALIZATION, OPERATIONALIZATION, DRIVERS, AND CONSEQUENCES OF BRAND LOVE
Authors: Merve Vardarsuyu , Beyza Gültekin
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 964

0

1

964

Publications

A CRITICAL INVESTIGATION OF CONCEPTUALIZATION, OPERATIONALIZATION, DRIVERS, AND CONSEQUENCES OF BRAND LOVE
Authors: Merve Vardarsuyu , Beyza Gültekin
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 964

1

964

The Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigation
Authors: Merve Vardarsuyu , Şerife Kazancı Sunaoğlu
Published: 2022 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2715

1

2715

THE RELATIONSHIP BETWEEN BRAND ENGAGEMENT AND BRAND EXPERIENCE: THE MODERATING ROLES OF SOCIAL INFLUENCE AND BRAND TRUST
Authors: Merve Vardarsuyu
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2025

1

2025

Articles published in
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences

Reviews

Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
İzmir Journal of Economics
İzmir Journal of Economics
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Dumlupınar Üniversitesi İİBF Dergisi
Dumlupınar Üniversitesi İİBF Dergisi
İşletme ve Girişimcilik Araştırmaları Dergisi
İşletme ve Girişimcilik Araştırmaları Dergisi
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.