Beyza Gültekin profile image
Beyza Gültekin Prof. Dr. HACETTEPE UNIVERSITY
Publication 13 Review 44 CrossRef Cited 24 TR Dizin Cited 30
13 Publication
44 Review
24 CrossRef Cited
30 TR Dizin Cited

Research Fields

Marketing

Institution

HACETTEPE UNIVERSITY

Popular Publications

17

2

6185

0

1

1583

0

1

2032

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

1

1

1200

Customer Dissatisfaction and Responses: Moderator Roles of Blame Attribution and Negative Word of Mouth
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.03.11
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1363

2

1

1363

Publications

Examining the Theory of Planned Behaviour in the Context of Sustainable Clothing
Published: 2026 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2026.03.22
FAVORITE 0 TOTAL DOWNLOAD COUNT 136

0

136

1

1151

1

1363

EXAMINING INTENTION TO PURCHASE STORE BRANDS IN THE CONTEXT OF BRAND DEPENDENCE, BRAND PARITY AND PERCEIVED QUALITY
Authors: Beyza Gültekin , İlayda Yıldırım
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1214

1

1214

0

1774

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

1

1200

1

2032

THE CRITICAL ROLE OF BRAND LOVE IN CLOTHING BRANDS
Authors: Merve Ulku Turgut, Beyza Gultekin
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4431

0

4431

1

1583

Publications

Customer Dissatisfaction and Responses: Moderator Roles of Blame Attribution and Negative Word of Mouth
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.03.11
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1363

2

1

1363

4

0

1774

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

1

1

1200

17

2

6185