Beyza Gültekin profile image
Beyza Gültekin Prof. Dr. HACETTEPE UNIVERSITY
Publication 12 Review 44 CrossRef Cited 22 TR Dizin Cited 30
12 Publication
44 Review
22 CrossRef Cited
30 TR Dizin Cited

Research Fields

Marketing

Institution

HACETTEPE UNIVERSITY

Popular Publications

16

2

6131

0

1

1536

0

1

1977

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1138

1

1

1138

Customer Dissatisfaction and Responses: Moderator Roles of Blame Attribution and Negative Word of Mouth
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.03.11
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1265

2

1

1265

Publications

1

1091

1

1265

EXAMINING INTENTION TO PURCHASE STORE BRANDS IN THE CONTEXT OF BRAND DEPENDENCE, BRAND PARITY AND PERCEIVED QUALITY
Authors: Beyza Gültekin , İlayda Yıldırım
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1164

1

1164

0

1699

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
FAVORITE 1 TOTAL DOWNLOAD COUNT 1138

1

1138

1

1977

THE CRITICAL ROLE OF BRAND LOVE IN CLOTHING BRANDS
Authors: Merve Ulku Turgut, Beyza Gultekin
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4380

0

4380

1

1536

Publications

Customer Dissatisfaction and Responses: Moderator Roles of Blame Attribution and Negative Word of Mouth
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.03.11
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1265

2

1

1265

3

0

1699

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1138

1

1

1138

16

2

6131