Beyza Gültekin profile image
Beyza Gültekin Prof. Dr. HACETTEPE UNIVERSITY
Publication 12 Review 38 CrossRef Cited 19 TR Dizin Cited 29
12 Publication
38 Review
19 CrossRef Cited
29 TR Dizin Cited
0000-0002-6797-864X

Research Fields

Marketing

Institution

HACETTEPE UNIVERSITY

Popular Publications

ADOLOSCENTS' ATTITUDE TOWARD THE PRODUCT PLACEMENT AND THEIR BEHAVİOUR TOWARD THE PLACED PRODUCTS IN THE CONTEXT OF SOCIALİZATION AGENTS
Authors: Beyza Gültekin , Özge Erol
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.02839
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1032

0

1

1032

Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi
Authors: Leyla Özer , Bahar Burul, Beyza Gültekin
Published: 2013 , Sosyoekonomi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1274

0

1

1274

Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi
Authors: Leyla Özer , Beyza Gültekin , Sinem Aydın
Published: 2015 , Sosyoekonomi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1683

0

1

1683

THE REVISIT INTENTION TO GREEN HOTELS IN THE CONTEXT OF THE EXTENDED THEORY OF PLANNED BEHAVIOR
Authors: Leyla Özer , Üzeyir Kement , Beyza Gültekin
Published: 2015 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.08815
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 5320

15

1

5320

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 773

1

1

773

Publications

Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic
Authors: Beyza Gültekin , Kadir Yağız , Leyla Şentürk Özer
Published: 2024 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2024.02.07
FAVORITE 1 TOTAL DOWNLOAD COUNT 333

1

333

A CRITICAL INVESTIGATION OF CONCEPTUALIZATION, OPERATIONALIZATION, DRIVERS, AND CONSEQUENCES OF BRAND LOVE
Authors: Merve Vardarsuyu , Beyza Gültekin
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 594

1

594

Price Sensitivity, Perceived Food Quality, and Intention to Purchase Fast Food in the Context of Health-Consciousness of University Students
Authors: Beyza Gültekin , Francis Mumuluh Veuphuteh
Published: 2023 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1210008
FAVORITE 0 TOTAL DOWNLOAD COUNT 2182

0

2182

Customer Dissatisfaction and Responses: Moderator Roles of Blame Attribution and Negative Word of Mouth
Authors: Beyza Gültekin , Ayşe Yazgülü Güvercin
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.03.11
FAVORITE 1 TOTAL DOWNLOAD COUNT 839

1

839

EXAMINING INTENTION TO PURCHASE STORE BRANDS IN THE CONTEXT OF BRAND DEPENDENCE, BRAND PARITY AND PERCEIVED QUALITY
Authors: Beyza Gültekin , İlayda Yıldırım
Published: 2022 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 741

1

741

Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information
Authors: Beyza Gültekin , S. Ihsan Kilic
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.01.12
FAVORITE 0 TOTAL DOWNLOAD COUNT 1110

0

1110

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
FAVORITE 1 TOTAL DOWNLOAD COUNT 773

1

773

THE REVISIT INTENTION TO GREEN HOTELS IN THE CONTEXT OF THE EXTENDED THEORY OF PLANNED BEHAVIOR
Authors: Leyla Özer , Üzeyir Kement , Beyza Gültekin
Published: 2015 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.08815
FAVORITE 1 TOTAL DOWNLOAD COUNT 5320

1

5320

Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi
Authors: Leyla Özer , Beyza Gültekin , Sinem Aydın
Published: 2015 , Sosyoekonomi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1683

1

1683

THE CRITICAL ROLE OF BRAND LOVE IN CLOTHING BRANDS
Authors: Merve Ulku Turgut, Beyza Gultekin
Published: 2015 , Journal of Business Economics and Finance
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3625

0

3625

ADOLOSCENTS' ATTITUDE TOWARD THE PRODUCT PLACEMENT AND THEIR BEHAVİOUR TOWARD THE PLACED PRODUCTS IN THE CONTEXT OF SOCIALİZATION AGENTS
Authors: Beyza Gültekin , Özge Erol
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.02839
FAVORITE 1 TOTAL DOWNLOAD COUNT 1032

1

1032

Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi
Authors: Leyla Özer , Bahar Burul, Beyza Gültekin
Published: 2013 , Sosyoekonomi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1274

1

1274

Articles published in
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Journal of Business Economics and Finance
Journal of Business Economics and Finance
OPUS Journal of Society Research
OPUS Journal of Society Research
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Sosyoekonomi

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Ankara Üniversitesi Sosyal Bilimler Dergisi
Ankara Üniversitesi Sosyal Bilimler Dergisi
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Ege Academic Review
Ege Academic Review
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Oneri
Oneri
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Sosyoekonomi
Turkish Online Journal of Design Art and Communication
Turkish Online Journal of Design Art and Communication
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

Customer Dissatisfaction and Responses: Moderator Roles of Blame Attribution and Negative Word of Mouth
Authors: Beyza Gültekin , Ayşe Yazgülü Güvercin
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.03.11
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 839

1

1

839

Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information
Authors: Beyza Gültekin , S. Ihsan Kilic
Published: 2022 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2022.01.12
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1110

2

0

1110

An Evaluation of Retail Brand Extension in the Context of Store Atmosphere, Perceived Quality of Parent and Extended Brands, and Perceived Fit
Authors: Beyza Gültekin , Mehmet Saraç
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.02.08
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 773

1

1

773

THE REVISIT INTENTION TO GREEN HOTELS IN THE CONTEXT OF THE EXTENDED THEORY OF PLANNED BEHAVIOR
Authors: Leyla Özer , Üzeyir Kement , Beyza Gültekin
Published: 2015 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.08815
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 5320

15

1

5320

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.