Merve Kadriye Yurdabak profile image
Merve Kadriye Yurdabak Asst. Prof. Dr. İSTİNYE ÜNİVERSİTESİ
Publication 5 Review 10 CrossRef Cited 6 TR Dizin Cited 4
5 Publication
10 Review
6 CrossRef Cited
4 TR Dizin Cited
0000-0003-2149-5359

Research Fields

Management Information Systems Digital Marketing

Institution

İSTİNYE ÜNİVERSİTESİ

Popular Publications

METAVERSE PAZARLAMADA REKLAMCILIK FAALİYETLERİNİN GÜNÜMÜZ İŞLETMELERİ AÇISINDAN ÖNEMİNE İLİŞKİN BİR ÇALIŞMA
Authors: Merve Kadriye Yurdabak , Recep Baki Deniz
Published: 2023 , EUropean Journal of Managerial Research (EUJMR)
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1673

0

2

1673

NFT: DİJİTAL SANATTA YENİ BİR PERSPEKTİF VE GETİRDİĞİ FIRSATLAR ÜZERİNE BİR DERLEME
Authors: Merve Kadriye Yurdabak
Published: 2022 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1107687
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 3545

6

1

3545

AGENT-ORIENTED TRANSFORMATION OF MARKETING FUNCTIONS IN THE GENERATIVE AI ERA: INTRODUCING THE MARKETING AGENT LOOP
Authors: Merve Kadriye Yurdabak
Published: 2026 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.1788481
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 140

0

1

140

Publications

AGENT-ORIENTED TRANSFORMATION OF MARKETING FUNCTIONS IN THE GENERATIVE AI ERA: INTRODUCING THE MARKETING AGENT LOOP
Authors: Merve Kadriye Yurdabak
Published: 2026 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.1788481
FAVORITE 1 TOTAL DOWNLOAD COUNT 140

1

140

REFRAMING THE MANAGERIAL SCHOOL IN THE AGE OF GENERATIVE AI: TOWARD AN AUGMENTED MARKETING FRAMEWORK
Authors: Merve Kadriye Yurdabak
Published: 2026 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1795373
FAVORITE 0 TOTAL DOWNLOAD COUNT 162

0

162

Metaverse Marketing: An Investigation into Its Ability to Drive Consumer Behaviour and Associated Risks
Authors: Merve Kadriye Yurdabak , Sonia Zafar
Published: 2025 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1604721
FAVORITE 0 TOTAL DOWNLOAD COUNT 337

0

337

METAVERSE PAZARLAMADA REKLAMCILIK FAALİYETLERİNİN GÜNÜMÜZ İŞLETMELERİ AÇISINDAN ÖNEMİNE İLİŞKİN BİR ÇALIŞMA
Authors: Merve Kadriye Yurdabak , Recep Baki Deniz
Published: 2023 , EUropean Journal of Managerial Research (EUJMR)
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1673

2

1673

NFT: DİJİTAL SANATTA YENİ BİR PERSPEKTİF VE GETİRDİĞİ FIRSATLAR ÜZERİNE BİR DERLEME
Authors: Merve Kadriye Yurdabak
Published: 2022 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1107687
FAVORITE 1 TOTAL DOWNLOAD COUNT 3545

1

3545

Articles published in
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
EUropean Journal of Managerial Research (EUJMR)
EUropean Journal of Managerial Research (EUJMR)
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship

Reviews

Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Information Systems and Management Research
Journal of Information Systems and Management Research
Journal of Metaverse
Journal of Metaverse
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi

Publications

NFT: DİJİTAL SANATTA YENİ BİR PERSPEKTİF VE GETİRDİĞİ FIRSATLAR ÜZERİNE BİR DERLEME
Authors: Merve Kadriye Yurdabak
Published: 2022 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1107687
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 3545

6

1

3545

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.