Research Fields
Tourism Marketing
Virtual and Mixed Reality
Metaverse
Gamification
Recreation, Leisure and Tourism Geography
Cultural Heritage Tourism, Visitor and Audience Studies
Digital Marketing
Service Marketing
Consumer Behaviour
Consumer-Oriented Product or Service Development
Event Marketing
Hospitality Management
Tourist Behaviour and Visitor Experience
Institution
PAMUKKALE ÜNİVERSİTESİ, TURİZM FAKÜLTESİ
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