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Şeyda Ok Asst. Prof. Dr. OSMANİYE KORKUT ATA ÜNİVERSİTESİ
Publication 9 Review 6 CrossRef Cited 2 TR Dizin Cited 3
9 Publication
6 Review
2 CrossRef Cited
3 TR Dizin Cited
0000-0002-1157-1701

Research Fields

Digital Marketing Consumer Behaviour Product and Brand Management

Institution

OSMANİYE KORKUT ATA ÜNİVERSİTESİ

Popular Publications

Mediation Effect of Cultural Features on Brand Equity Within Customer Brand Engagement: A Research on the Service Sector*
Authors: Şeyda Ok , Mehmet Baş
Published: 2025 , Fiscaoeconomia
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 571

0

1

571

Young consumers behaviour: The mediating role of brand trust in the effect of attitude towards sustainable products on purchase intention
Authors: Şeyda Ok
Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1614056
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1619

1

1

1619

Evaluating Reverse Logistics (Return) Processes in Customer Experience-Focused Marketing Decisions Using MCDM: A Fuzzy AHP Approach
Authors: Şeyda Ok
Published: 2026 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1861236
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 96

0

1

96

Uncovering the Role of Artificial Intelligence in Transforming Consumer Behavior and Purchase Intention: A Systematic Bibliometric Review
Authors: Şeyda Ok
Published: 2026 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.1865878
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 76

0

1

76

Publications

Evaluating Reverse Logistics (Return) Processes in Customer Experience-Focused Marketing Decisions Using MCDM: A Fuzzy AHP Approach
Authors: Şeyda Ok
Published: 2026 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1861236
FAVORITE 1 TOTAL DOWNLOAD COUNT 96

1

96

Uncovering the Role of Artificial Intelligence in Transforming Consumer Behavior and Purchase Intention: A Systematic Bibliometric Review
Authors: Şeyda Ok
Published: 2026 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.1865878
FAVORITE 1 TOTAL DOWNLOAD COUNT 76

1

76

Status Consumption Scale: Turkish Adaptation Validity and Reliability Study
Authors: Sena Altın , Şeyda Ok
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1617900
FAVORITE 0 TOTAL DOWNLOAD COUNT 1384

0

1384

Young consumers behaviour: The mediating role of brand trust in the effect of attitude towards sustainable products on purchase intention
Authors: Şeyda Ok
Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1614056
FAVORITE 1 TOTAL DOWNLOAD COUNT 1619

1

1619

Mediation Effect of Cultural Features on Brand Equity Within Customer Brand Engagement: A Research on the Service Sector*
Authors: Şeyda Ok , Mehmet Baş
Published: 2025 , Fiscaoeconomia
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 571

1

571

Technological and Innovative Transformation in Marketing: Examination of Social Media Text Stream Visualization Concept with Bibliometric Analysis: Future Agenda
Authors: Şeyda Ok
Published: 2024 , The Eurasia Proceedings of Science Technology Engineering and Mathematics
DOI: 10.55549/epstem.1593223
FAVORITE 0 TOTAL DOWNLOAD COUNT 611

0

611

The Impact of Artificial Intelligence on the Service Industry and Consumer Behavior: A Bibliometric Analysis
Authors: Şeyda Ok
Published: 2024 , The Eurasia Proceedings of Science Technology Engineering and Mathematics
DOI: 10.55549/epstem.1518564
FAVORITE 0 TOTAL DOWNLOAD COUNT 2335

0

2335

A Fuzzy AHP Analysis of the Barriers to Digital Transformation in Turkish SMEs
Authors: Şeyda Ok , Sena Altın, Serdar Celik
Published: 2024 , The Eurasia Proceedings of Science Technology Engineering and Mathematics
DOI: 10.55549/epstem.1518392
FAVORITE 0 TOTAL DOWNLOAD COUNT 1222

0

1222

A MIXED INTEGER PROGRAMMING METHOD FOR UNIVERSITY COURSE SCHEDULING PROBLEM
Authors: Serdar Çelik , Şeyda Ok
Published: 2022 , EJOSTIMTECH International Electronic Journal of OSTIMTECH
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1139

0

1139

Articles published in
Alanya Academic Review
Alanya Academic Review
EJOSTIMTECH International Electronic Journal of OSTIMTECH
EJOSTIMTECH International Electronic Journal of OSTIMTECH
Fiscaoeconomia
Fiscaoeconomia
International Journal of Economics and Innovation
International Journal of Economics and Innovation
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
The Eurasia Proceedings of Science Technology Engineering and Mathematics
The Eurasia Proceedings of Science Technology Engineering and Mathematics
Editorial Board Memberships
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences

Reviews

Ahi Evran Akademi
Ahi Evran Akademi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Innovative Engineering and Natural Science
Journal of Innovative Engineering and Natural Science
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Turkish Journal of Agricultural Economics
Turkish Journal of Agricultural Economics

Publications

Status Consumption Scale: Turkish Adaptation Validity and Reliability Study
Authors: Sena Altın , Şeyda Ok
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1617900
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1384

1

0

1384

Young consumers behaviour: The mediating role of brand trust in the effect of attitude towards sustainable products on purchase intention
Authors: Şeyda Ok
Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1614056
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1619

1

1

1619

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.