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Suat Okay Asst. Prof. Dr. BATMAN ÜNİVERSİTESİ
Publication 8 Review 6 CrossRef Cited 7 TR Dizin Cited 2
8 Publication
6 Review
7 CrossRef Cited
2 TR Dizin Cited
0000-0002-6042-6682

Research Fields

Neuromarketing Marketing Digital Marketing Consumer Behaviour Entrepreneurial Marketing

Institution

BATMAN ÜNİVERSİTESİ

Popular Publications

Using Artificial İntelligence and Machine Learning in Digital Marketing
Authors: Suat Okay
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1152771
CITED 4 FAVORITE 4 TOTAL DOWNLOAD COUNT 5609

4

4

5609

Digital Marketing Strategies and Hyper Personalization
Authors: Suat Okay
Published: 2023 , Avrupa Bilim ve Teknoloji Dergisi
DOI: 10.31590/ejosat.1147526
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2999

0

1

2999

BIBLIOMETRIC ANALYSIS OF STUDIES ON SENSORY MARKETING WITH VOSVIEWER
Authors: Suat Okay
Published: 2024 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1415853
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 867

2

1

867

Publications

A Multi-Criteria Decision-Making Framework for Evaluating the Carbon Footprint and Sustainability Performance of Digital Marketing Channels
Authors: Suat Okay
Published: 2026 , Black Sea Journal of Engineering and Science
DOI: 10.34248/bsengineering.1923918
FAVORITE 0 TOTAL DOWNLOAD COUNT 193

0

193

Green Marketing and Sustainability: An Integrative Review and Typology of Their Relationship
Authors: Suat Okay
Published: 2026 , Black Sea Journal of Public and Social Science
DOI: 10.52704/bssocialscience.1967728
FAVORITE 0 TOTAL DOWNLOAD COUNT 135

0

135

THE IMPACT OF SUSTAINABLE MARKETING ON PURCHASE INTENTION WITHIN THE PERSPECTIVE OF CIRCULAR ECONOMY
Authors: Yusuf Karabulut , Suat Okay
Published: 2026 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.1852322
FAVORITE 0 TOTAL DOWNLOAD COUNT 412

0

412

A Bibliometric Analysis of Studies on Influencer Marketing Using Vosviwer
Authors: Suat Okay
Published: 2025 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 693

0

693

BIBLIOMETRIC ANALYSIS OF STUDIES ON SENSORY MARKETING WITH VOSVIEWER
Authors: Suat Okay
Published: 2024 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1415853
FAVORITE 1 TOTAL DOWNLOAD COUNT 867

1

867

Digital Marketing Strategies and Hyper Personalization
Authors: Suat Okay
Published: 2023 , Avrupa Bilim ve Teknoloji Dergisi
DOI: 10.31590/ejosat.1147526
FAVORITE 1 TOTAL DOWNLOAD COUNT 2999

1

2999

Using Artificial İntelligence and Machine Learning in Digital Marketing
Authors: Suat Okay
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1152771
FAVORITE 4 TOTAL DOWNLOAD COUNT 5609

4

5609

The Effect of Corporate Entrepreneurship and Innovation on Business Performance
Authors: Suat Okay , Mahmut Tekin
Published: 2020 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.708893
FAVORITE 0 TOTAL DOWNLOAD COUNT 2306

0

2306

Articles published in
Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Avrupa Bilim ve Teknoloji Dergisi
Avrupa Bilim ve Teknoloji Dergisi
Black Sea Journal of Engineering and Science
Black Sea Journal of Engineering and Science
Black Sea Journal of Public and Social Science
Black Sea Journal of Public and Social Science
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Reviews

International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Selcuk Communication
Journal of Selcuk Communication
Sosyoekonomi
Sosyoekonomi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Publications

BIBLIOMETRIC ANALYSIS OF STUDIES ON SENSORY MARKETING WITH VOSVIEWER
Authors: Suat Okay
Published: 2024 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1415853
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 867

2

1

867

Using Artificial İntelligence and Machine Learning in Digital Marketing
Authors: Suat Okay
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1152771
CITED 4 FAVORITE 4 TOTAL DOWNLOAD COUNT 5609

4

4

5609

The Effect of Corporate Entrepreneurship and Innovation on Business Performance
Authors: Suat Okay , Mahmut Tekin
Published: 2020 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.708893
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2306

1

0

2306

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.