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Suat Okay Asst. Prof. Dr. BATMAN ÜNİVERSİTESİ
Publication 8 Review 6 CrossRef Cited 8 TR Dizin Cited 2
8 Publication
6 Review
8 CrossRef Cited
2 TR Dizin Cited
0000-0002-6042-6682

Research Fields

Neuromarketing Marketing Digital Marketing Consumer Behaviour Entrepreneurial Marketing

Institution

BATMAN ÜNİVERSİTESİ

Popular Publications

Using Artificial İntelligence and Machine Learning in Digital Marketing
Authors: Suat Okay
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1152771
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 5731

5

4

5731

Digital Marketing Strategies and Hyper Personalization
Authors: Suat Okay
Published: 2023 , Avrupa Bilim ve Teknoloji Dergisi
DOI: 10.31590/ejosat.1147526
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3099

0

1

3099

BIBLIOMETRIC ANALYSIS OF STUDIES ON SENSORY MARKETING WITH VOSVIEWER
Authors: Suat Okay
Published: 2024 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1415853
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 924

2

1

924

Publications

A Multi-Criteria Decision-Making Framework for Evaluating the Carbon Footprint and Sustainability Performance of Digital Marketing Channels
Authors: Suat Okay
Published: 2026 , Black Sea Journal of Engineering and Science
DOI: 10.34248/bsengineering.1923918
FAVORITE 0 TOTAL DOWNLOAD COUNT 326

0

326

Green Marketing and Sustainability: An Integrative Review and Typology of Their Relationship
Authors: Suat Okay
Published: 2026 , Black Sea Journal of Public and Social Science
DOI: 10.52704/bssocialscience.1967728
FAVORITE 0 TOTAL DOWNLOAD COUNT 253

0

253

THE IMPACT OF SUSTAINABLE MARKETING ON PURCHASE INTENTION WITHIN THE PERSPECTIVE OF CIRCULAR ECONOMY
Authors: Yusuf Karabulut , Suat Okay
Published: 2026 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.1852322
FAVORITE 0 TOTAL DOWNLOAD COUNT 509

0

509

A Bibliometric Analysis of Studies on Influencer Marketing Using Vosviwer
Authors: Suat Okay
Published: 2025 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 764

0

764

BIBLIOMETRIC ANALYSIS OF STUDIES ON SENSORY MARKETING WITH VOSVIEWER
Authors: Suat Okay
Published: 2024 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1415853
FAVORITE 1 TOTAL DOWNLOAD COUNT 924

1

924

Digital Marketing Strategies and Hyper Personalization
Authors: Suat Okay
Published: 2023 , Avrupa Bilim ve Teknoloji Dergisi
DOI: 10.31590/ejosat.1147526
FAVORITE 1 TOTAL DOWNLOAD COUNT 3099

1

3099

Using Artificial İntelligence and Machine Learning in Digital Marketing
Authors: Suat Okay
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1152771
FAVORITE 4 TOTAL DOWNLOAD COUNT 5731

4

5731

The Effect of Corporate Entrepreneurship and Innovation on Business Performance
Authors: Suat Okay , Mahmut Tekin
Published: 2020 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.708893
FAVORITE 0 TOTAL DOWNLOAD COUNT 2349

0

2349

Articles published in
Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Avrupa Bilim ve Teknoloji Dergisi
Avrupa Bilim ve Teknoloji Dergisi
Black Sea Journal of Engineering and Science
Black Sea Journal of Engineering and Science
Black Sea Journal of Public and Social Science
Black Sea Journal of Public and Social Science
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Reviews

International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Selcuk Communication
Journal of Selcuk Communication
Sosyoekonomi
Sosyoekonomi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Publications

BIBLIOMETRIC ANALYSIS OF STUDIES ON SENSORY MARKETING WITH VOSVIEWER
Authors: Suat Okay
Published: 2024 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1415853
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 924

2

1

924

Using Artificial İntelligence and Machine Learning in Digital Marketing
Authors: Suat Okay
Published: 2023 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1152771
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 5731

5

4

5731

The Effect of Corporate Entrepreneurship and Innovation on Business Performance
Authors: Suat Okay , Mahmut Tekin
Published: 2020 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.708893
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2349

1

0

2349

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