DİJİTALLEŞMENİN TUR OPERATÖRLERİNİN İŞ MODELİNE ETKİSİ: ONLİNE REZERVASYON SİSTEMLERİ VE SOSYAL MEDYA STRATEJİLERİ
Öz
Anahtar Kelimeler
Dijitalleşme, Tur Operatörleri, Online Rezervasyon Sistemleri, Sosyal Medya, Dijital Pazarlama, Rekabet Avantajı.
Destekleyen Kurum
Proje Numarası
Etik Beyan
Teşekkür
Kaynakça
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