Aytaç Erdem profile image
Aytaç Erdem Asst. Prof. Dr. GİRESUN ÜNİVERSİTESİ
Publication 11 Review 9 CrossRef Cited 14 TR Dizin Cited 3
11 Publication
9 Review
14 CrossRef Cited
3 TR Dizin Cited
0000-0003-3084-520X

Research Fields

Digital Marketing Service Marketing

Institution

GİRESUN ÜNİVERSİTESİ

Popular Publications

Factors Affecting the Continuity of Digital Platform Memberships: The Netflix Example
Authors: Emrah Sıtkı Yılmaz , Aytaç Erdem
Published: 2022 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.970186
CITED 4 FAVORITE 3 TOTAL DOWNLOAD COUNT 2219

4

3

2219

Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram
Authors: Aytaç Erdem , Emrah Sitki Yılmaz
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.892799
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 10138

6

1

10138

Effect of product presentation videos on purchase intention: The YouTube example
Authors: Aytaç Erdem , Emrah Sıtkı Yılmaz
Published: 2022 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2022.8.3.003
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3925

0

1

3925

Süper Lig Futbol Kulüplerinin Web Sitelerinin SWARA ve WASPAS Yöntemleri ile Web Sitesi Performansına Göre Sıralanması
Authors: Mehmet Akif Kara , Aytaç Erdem , Eren Baş
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1209673
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 848

3

1

848

The Impact of Quality Dimensions on Corporate Image and Customer Loyalty: An Application in Mobile Banking
Authors: Aytaç Erdem
Published: 2025 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.1785042
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 403

0

1

403

Publications

A Bibliometric Analysis of Virtual Influencers: Performance Indicators and Conceptual Structure
Authors: Aytaç Erdem
Published: 2026 , Akademic Social Studies
DOI: 10.31455/asya.1985540
FAVORITE 1 TOTAL DOWNLOAD COUNT 88

1

88

The Relationship Between Marketing and ESG: Evidence on the Impact of Marketing Intensity on the Social Dimension
Authors: Aytaç Erdem
Published: 2026 , Journal of Statistics and Applied Sciences
DOI: 10.52693/jsas.1936345
FAVORITE 0 TOTAL DOWNLOAD COUNT 269

0

269

ANALYSIS OF FACTORS AFFECTING FINANCIAL BEHAVIOR: FINANCIAL LITERACY, FINANCIAL ANXIETY, FINANCIAL ATTITUDE, AND SAVING BEHAVIOR
Authors: Cevdet Burak Büyüklimanlı , Aytaç Erdem
Published: 2025 , Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.1826370
FAVORITE 1 TOTAL DOWNLOAD COUNT 708

1

708

The Impact of Quality Dimensions on Corporate Image and Customer Loyalty: An Application in Mobile Banking
Authors: Aytaç Erdem
Published: 2025 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.1785042
FAVORITE 1 TOTAL DOWNLOAD COUNT 403

1

403

Factors Influencing E-impulse buying behaviour: The Mediating Role of Utilitarian and Hedonic Browsing
Authors: Aytaç Erdem
Published: 2025 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 980

0

980

EVALUATION OF DIGITAL PLATFORM PREFERENCES BY SWARA AND GRAY RELATIONAL ANALYSIS METHODS
Authors: Aytaç Erdem , Mehmet Akif Kara , Harun Dumlu
Published: 2023 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1239440
FAVORITE 0 TOTAL DOWNLOAD COUNT 1001

0

1001

Süper Lig Futbol Kulüplerinin Web Sitelerinin SWARA ve WASPAS Yöntemleri ile Web Sitesi Performansına Göre Sıralanması
Authors: Mehmet Akif Kara , Aytaç Erdem , Eren Baş
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1209673
FAVORITE 1 TOTAL DOWNLOAD COUNT 848

1

848

Effect of product presentation videos on purchase intention: The YouTube example
Authors: Aytaç Erdem , Emrah Sıtkı Yılmaz
Published: 2022 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2022.8.3.003
FAVORITE 1 TOTAL DOWNLOAD COUNT 3925

1

3925

Factors Affecting the Continuity of Digital Platform Memberships: The Netflix Example
Authors: Emrah Sıtkı Yılmaz , Aytaç Erdem
Published: 2022 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.970186
FAVORITE 3 TOTAL DOWNLOAD COUNT 2219

3

2219

Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram
Authors: Aytaç Erdem , Emrah Sitki Yılmaz
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.892799
FAVORITE 1 TOTAL DOWNLOAD COUNT 10138

1

10138

THE EFFECT OF YOUNG CONSUMERS’ PERCEPTION OF DEGREE OF PRODUCT NEWNESS ON PERCEIVED QUALITY
Authors: Betül Çal , Aytaç Erdem
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.357151
FAVORITE 1 TOTAL DOWNLOAD COUNT 2831

1

2831

Articles published in
Akademic Social Studies
Akademic Social Studies
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Statistics and Applied Sciences
Journal of Statistics and Applied Sciences
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
Editorial Board Memberships
Turkish Journal of Forecasting
Turkish Journal of Forecasting

Reviews

Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Business and International Relations-JEBI
Journal of Economics Business and International Relations-JEBI
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi

Publications

EVALUATION OF DIGITAL PLATFORM PREFERENCES BY SWARA AND GRAY RELATIONAL ANALYSIS METHODS
Authors: Aytaç Erdem , Mehmet Akif Kara , Harun Dumlu
Published: 2023 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1239440
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1001

1

0

1001

Süper Lig Futbol Kulüplerinin Web Sitelerinin SWARA ve WASPAS Yöntemleri ile Web Sitesi Performansına Göre Sıralanması
Authors: Mehmet Akif Kara , Aytaç Erdem , Eren Baş
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1209673
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 848

3

1

848

Factors Affecting the Continuity of Digital Platform Memberships: The Netflix Example
Authors: Emrah Sıtkı Yılmaz , Aytaç Erdem
Published: 2022 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.970186
CITED 4 FAVORITE 3 TOTAL DOWNLOAD COUNT 2219

4

3

2219

Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram
Authors: Aytaç Erdem , Emrah Sitki Yılmaz
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.892799
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 10138

6

1

10138

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.