Yasemin Zengin profile image
Yasemin Zengin Asst. Prof. Dr. AKSARAY ÜNİVERSİTESİ
Publication 8 Review 7 CrossRef Cited 7 TR Dizin Cited 17
8 Publication
7 Review
7 CrossRef Cited
17 TR Dizin Cited
0000-0002-3147-7958

Research Fields

Marketing Digital Marketing Consumer Behaviour International Marketing

Institution

AKSARAY ÜNİVERSİTESİ

Popular Publications

Social Media Driven Brand Love: An Investigation on Turkish Customers
Authors: Asude Yasemin Zengin , Berksu Aladağ
Published: 2018 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.408143
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2626

1

1

2626

A Comparison of Customer Satisfaction Factors and Loyalty between Metropolitan and City Private Hospitals
Authors: Yasemin Zengin , Şengül Sağlam
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959721
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1374

3

1

1374

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, PERCEIVED QUALITY AND WORD OF MOUTH COMMUNICATION WITH HOSPITAL BRAND IMAGE
Authors: Yasemin Zengin , Sevilay Uslu Divanoğlu , Şengül Sağlam
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.992507
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1239

2

1

1239

Marketing in the Industry 5.0 Era: An Overview
Authors: Yasemin Zengin , Rabia Betül Zengin
Published: 2022 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4084

0

1

4084

Life Goal, Conspicuous, and Status Consumption: A Study on Consumers in the Emerging Market Turkey
Authors: Yasemin Zengin , Esra Sipahi Döngül
Published: 2022 , Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 722

0

1

722

Publications

Covid-19, consumer responses, and impulse buying behavior: Anxiety levels of consumers and the role of traditional and new media
Authors: Yasemin Zengin , Burak Çetin , Arzu Yüksel
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1474448
FAVORITE 1 TOTAL DOWNLOAD COUNT 96

1

96

GOING GREEN - INDUSTRY 5.0, SUPPLY CHAIN AND DEMANDING CUSTOMER
Authors: Yasemin Zengin
Published: 2023 , Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
DOI: 10.58202/joecopol.1356737
FAVORITE 0 TOTAL DOWNLOAD COUNT 436

0

436

Life Goal, Conspicuous, and Status Consumption: A Study on Consumers in the Emerging Market Turkey
Authors: Yasemin Zengin , Esra Sipahi Döngül
Published: 2022 , Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 722

1

722

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, PERCEIVED QUALITY AND WORD OF MOUTH COMMUNICATION WITH HOSPITAL BRAND IMAGE
Authors: Yasemin Zengin , Sevilay Uslu Divanoğlu , Şengül Sağlam
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.992507
FAVORITE 1 TOTAL DOWNLOAD COUNT 1239

1

1239

Marketing in the Industry 5.0 Era: An Overview
Authors: Yasemin Zengin , Rabia Betül Zengin
Published: 2022 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4084

1

4084

A Comparison of Customer Satisfaction Factors and Loyalty between Metropolitan and City Private Hospitals
Authors: Yasemin Zengin , Şengül Sağlam
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959721
FAVORITE 1 TOTAL DOWNLOAD COUNT 1374

1

1374

E-BUSINESS MARKETING PROSPECTS IN EMERGING MARKETS: CHALLENGES AND OPPORTUNITIES
Authors: Yasemin Zengin
Published: 2021 , Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 519

0

519

Social Media Driven Brand Love: An Investigation on Turkish Customers
Authors: Asude Yasemin Zengin , Berksu Aladağ
Published: 2018 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.408143
FAVORITE 1 TOTAL DOWNLOAD COUNT 2626

1

2626

Articles published in
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi
Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi

Reviews

Doğuş Üniversitesi Dergisi
Doğuş Üniversitesi Dergisi
International Journal of Health Management and Tourism
International Journal of Health Management and Tourism
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi

Publications

GOING GREEN - INDUSTRY 5.0, SUPPLY CHAIN AND DEMANDING CUSTOMER
Authors: Yasemin Zengin
Published: 2023 , Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
DOI: 10.58202/joecopol.1356737
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 436

1

0

436

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, PERCEIVED QUALITY AND WORD OF MOUTH COMMUNICATION WITH HOSPITAL BRAND IMAGE
Authors: Yasemin Zengin , Sevilay Uslu Divanoğlu , Şengül Sağlam
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.992507
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1239

2

1

1239

A Comparison of Customer Satisfaction Factors and Loyalty between Metropolitan and City Private Hospitals
Authors: Yasemin Zengin , Şengül Sağlam
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959721
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1374

3

1

1374

Social Media Driven Brand Love: An Investigation on Turkish Customers
Authors: Asude Yasemin Zengin , Berksu Aladağ
Published: 2018 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.408143
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2626

1

1

2626

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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