Yasemin Zengin profile image
Yasemin Zengin Asst. Prof. Dr. AKSARAY ÜNİVERSİTESİ
Publication 8 Review 8 CrossRef Cited 10 TR Dizin Cited 21
8 Publication
8 Review
10 CrossRef Cited
21 TR Dizin Cited
0000-0002-3147-7958

Research Fields

Marketing Consumer Behaviour Digital Marketing International Marketing

Institution

AKSARAY ÜNİVERSİTESİ

Popular Publications

Life Goal, Conspicuous, and Status Consumption: A Study on Consumers in the Emerging Market Turkey
Authors: Yasemin Zengin , Esra Sipahi Döngül
Published: 2022 , Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1104

0

2

1104

Social Media Driven Brand Love: An Investigation on Turkish Customers
Authors: Asude Yasemin Zengin , Berksu Aladağ
Published: 2018 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.408143
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3280

1

1

3280

A Comparison of Customer Satisfaction Factors and Loyalty between Metropolitan and City Private Hospitals
Authors: Yasemin Zengin , Şengül Sağlam
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959721
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2107

3

1

2107

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, PERCEIVED QUALITY AND WORD OF MOUTH COMMUNICATION WITH HOSPITAL BRAND IMAGE
Authors: Yasemin Zengin , Sevilay Uslu Divanoğlu , Şengül Sağlam
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.992507
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1700

3

1

1700

Marketing in the Industry 5.0 Era: An Overview
Authors: Yasemin Zengin , Rabia Betül Zengin
Published: 2022 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5584

0

1

5584

Publications

Covid-19, consumer responses, and impulse buying behavior: Anxiety levels of consumers and the role of traditional and new media
Authors: Yasemin Zengin , Burak Çetin , Arzu Yüksel
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1474448
FAVORITE 1 TOTAL DOWNLOAD COUNT 587

1

587

GOING GREEN - INDUSTRY 5.0, SUPPLY CHAIN AND DEMANDING CUSTOMER
Authors: Yasemin Zengin
Published: 2023 , International Journal of Economic and Political Science Academic Researches
DOI: 10.58202/joecopol.1356737
FAVORITE 0 TOTAL DOWNLOAD COUNT 825

0

825

Life Goal, Conspicuous, and Status Consumption: A Study on Consumers in the Emerging Market Turkey
Authors: Yasemin Zengin , Esra Sipahi Döngül
Published: 2022 , Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1104

2

1104

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, PERCEIVED QUALITY AND WORD OF MOUTH COMMUNICATION WITH HOSPITAL BRAND IMAGE
Authors: Yasemin Zengin , Sevilay Uslu Divanoğlu , Şengül Sağlam
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.992507
FAVORITE 1 TOTAL DOWNLOAD COUNT 1700

1

1700

Marketing in the Industry 5.0 Era: An Overview
Authors: Yasemin Zengin , Rabia Betül Zengin
Published: 2022 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5584

1

5584

A Comparison of Customer Satisfaction Factors and Loyalty between Metropolitan and City Private Hospitals
Authors: Yasemin Zengin , Şengül Sağlam
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959721
FAVORITE 1 TOTAL DOWNLOAD COUNT 2107

1

2107

E-BUSINESS MARKETING PROSPECTS IN EMERGING MARKETS: CHALLENGES AND OPPORTUNITIES
Authors: Yasemin Zengin
Published: 2021 , International Journal of Economic and Political Science Academic Researches
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 735

0

735

Social Media Driven Brand Love: An Investigation on Turkish Customers
Authors: Asude Yasemin Zengin , Berksu Aladağ
Published: 2018 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.408143
FAVORITE 1 TOTAL DOWNLOAD COUNT 3280

1

3280

Articles published in
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economic and Political Science Academic Researches
International Journal of Economic and Political Science Academic Researches
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi
Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi

Reviews

Dogus University Journal
Dogus University Journal
International Journal of Economic and Political Science Academic Researches
International Journal of Economic and Political Science Academic Researches
International Journal of Health Management and Tourism
International Journal of Health Management and Tourism
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

Covid-19, consumer responses, and impulse buying behavior: Anxiety levels of consumers and the role of traditional and new media
Authors: Yasemin Zengin , Burak Çetin , Arzu Yüksel
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1474448
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 587

1

1

587

GOING GREEN - INDUSTRY 5.0, SUPPLY CHAIN AND DEMANDING CUSTOMER
Authors: Yasemin Zengin
Published: 2023 , International Journal of Economic and Political Science Academic Researches
DOI: 10.58202/joecopol.1356737
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 825

2

0

825

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, PERCEIVED QUALITY AND WORD OF MOUTH COMMUNICATION WITH HOSPITAL BRAND IMAGE
Authors: Yasemin Zengin , Sevilay Uslu Divanoğlu , Şengül Sağlam
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.992507
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1700

3

1

1700

A Comparison of Customer Satisfaction Factors and Loyalty between Metropolitan and City Private Hospitals
Authors: Yasemin Zengin , Şengül Sağlam
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959721
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2107

3

1

2107

Social Media Driven Brand Love: An Investigation on Turkish Customers
Authors: Asude Yasemin Zengin , Berksu Aladağ
Published: 2018 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.408143
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3280

1

1

3280

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.