Betül Çepni Şener profile image
Betül Çepni Şener Asst. Prof. Dr. YOZGAT BOZOK ÜNİVERSİTESİ
Publication 11 Review 7 CrossRef Cited 12
11 Publication
7 Review
12 CrossRef Cited

Research Fields

Digital Advertising

Institution

YOZGAT BOZOK ÜNİVERSİTESİ

Popular Publications

A Research on Instagram Posts of Brands Giving Directions to Sustainable Fashion
Authors: Betül Çepni Şener , Nurcan Yılmaz
Published: 2023 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1369308
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3174

3

2

3174

SOSYAL MEDYADA MODA REKLAMCILIĞI: INSTAGRAM ÖRNEĞİ
Authors: Engin Coşkun , Betül Çepni Şener
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076562
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2593

0

1

2593

Evaluation of Advertising Applications Within the Framework of the Features of Social Network Sites
Authors: Betül Çepni Şener
Published: 2023 , Yeni Medya
DOI: 10.55609/yenimedya.1247768
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2140

0

1

2140

Brand Awareness on Social Media: A Research on Consumers Attitudes and Intentions
Authors: Betül Çepni Şener
Published: 2023 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1264832
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3909

0

1

3909

An Evaluation on the Use of Music in Television and Social Media Advertisements
Authors: Engin Coşkun , Betül Çepni Şener
Published: 2023 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.55055/mekcad.1361626
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 897

1

1

897

Publications

The Stimulus–Organism–Response (S–O–R) Model in the Context of the ASMR Advertising Experience: A Qualitative Study
Authors: Mürüvvet Çıkın , Betül Çepni Şener
Published: 2026 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1689748
FAVORITE 1 TOTAL DOWNLOAD COUNT 416

1

416

Bibliometric Analysis Based on Web of Science of Studies on Crisis Communication and Social Media
Authors: Betül Çepni Şener
Published: 2026 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 231

0

231

Factors Affecting Consumers' Online Purchasing Attitudes Towards Ads Guided by Artificial Intelligence
Authors: Simge Aksu , Betül Çepni Şener
Published: 2024 , İmgelem
DOI: 10.53791/imgelem.1482365
FAVORITE 1 TOTAL DOWNLOAD COUNT 2843

1

2843

A Research on Instagram Posts of Brands Giving Directions to Sustainable Fashion
Authors: Betül Çepni Şener , Nurcan Yılmaz
Published: 2023 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1369308
FAVORITE 2 TOTAL DOWNLOAD COUNT 3174

2

3174

Investigation of Social Media Literacy Skills In The Context of Advertising Credibility And Attitude Towards Advertising
Authors: Betül Çepni Şener , Engin Coşkun
Published: 2023 , Intermedia International E-journal
DOI: 10.56133/intermedia.1354581
FAVORITE 0 TOTAL DOWNLOAD COUNT 1163

0

1163

Brand Awareness on Social Media: A Research on Consumers Attitudes and Intentions
Authors: Betül Çepni Şener
Published: 2023 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1264832
FAVORITE 1 TOTAL DOWNLOAD COUNT 3909

1

3909

An Evaluation on the Use of Music in Television and Social Media Advertisements
Authors: Engin Coşkun , Betül Çepni Şener
Published: 2023 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.55055/mekcad.1361626
FAVORITE 1 TOTAL DOWNLOAD COUNT 897

1

897

Evaluation of Advertising Applications Within the Framework of the Features of Social Network Sites
Authors: Betül Çepni Şener
Published: 2023 , Yeni Medya
DOI: 10.55609/yenimedya.1247768
FAVORITE 1 TOTAL DOWNLOAD COUNT 2140

1

2140

SOSYAL MEDYADA MODA REKLAMCILIĞI: INSTAGRAM ÖRNEĞİ
Authors: Engin Coşkun , Betül Çepni Şener
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076562
FAVORITE 1 TOTAL DOWNLOAD COUNT 2593

1

2593

A STUDY ON THE PERCEPTION AND EVALUATION OF THE NEWS IN THE SOCIAL NETWORK SITES BY THE STUDENTS OF THE FACULTY OF COMMUNICATION
Authors: Betül Çepni Şener
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.567464
FAVORITE 0 TOTAL DOWNLOAD COUNT 3874

0

3874

REKLAM ETKİLİLİĞİ AÇISINDAN GELENEKSEL VE YENİ MEDYADA YAYINLANAN BİR REKLAMIN X, Y VE Z KUŞAKLARI ARASINDA KARŞILAŞTIRILMASI
Authors: Betül Çepni Şener , Yusuf Zafer Can Uğurhan
Published: 2019 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2563

1

2563

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İmgelem
İmgelem
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Intermedia International E-journal
Intermedia International E-journal
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yeni Medya
Yeni Medya

Reviews

Communication and Diplomacy
Communication and Diplomacy
İmgelem
İmgelem
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Journal of Social Sciences Institute of Mersin University
Journal of Social Sciences Institute of Mersin University

Publications

Factors Affecting Consumers' Online Purchasing Attitudes Towards Ads Guided by Artificial Intelligence
Authors: Simge Aksu , Betül Çepni Şener
Published: 2024 , İmgelem
DOI: 10.53791/imgelem.1482365
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2843

5

1

2843

A Research on Instagram Posts of Brands Giving Directions to Sustainable Fashion
Authors: Betül Çepni Şener , Nurcan Yılmaz
Published: 2023 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1369308
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3174

3

2

3174

An Evaluation on the Use of Music in Television and Social Media Advertisements
Authors: Engin Coşkun , Betül Çepni Şener
Published: 2023 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.55055/mekcad.1361626
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 897

1

1

897

A STUDY ON THE PERCEPTION AND EVALUATION OF THE NEWS IN THE SOCIAL NETWORK SITES BY THE STUDENTS OF THE FACULTY OF COMMUNICATION
Authors: Betül Çepni Şener
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.567464
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 3874

3

0

3874

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.