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Yusuf Zafer Can Uğurhan Assoc. Prof. Dr. ANADOLU ÜNİVERSİTESİ
Publication 17 Review 57 CrossRef Cited 32
17 Publication
57 Review
32 CrossRef Cited

Research Fields

Communication Studies Measurement and Evaluation in Education (Other) Advertising Studies Statistical Analysis

Institution

ANADOLU ÜNİVERSİTESİ

Popular Publications

ÜNİVERSİTE ÖĞRENCİLERİNİN GÖSTERİŞÇİ TÜKETİM PROFİLLERİNİN İNCELENMESİ: NEVŞEHİR HACIBEKTAŞ VELİ ÜNİVERSİTESİ ÖRNEĞİ
Authors: Pınar Güner Koçak , Yusuf Zafer Can Uğurhan
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076560
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1371

2

2

1371

Turkish Citizens’ Perception of Russia and the USA in the Context of Country, Product and Leader Images: A Comparative Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2022 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1108694
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 912

3

2

912

TRUST AND VERIFICATION ON SOCIAL MEDIA: A STUDY IN THE CONTEXT OF SOCIAL MEDIA USAGE FREQUENCY
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.856506
CITED 11 FAVORITE 2 TOTAL DOWNLOAD COUNT 2723

11

2

2723

Examination of Buying Behavior with regard to Advertising Value and Belief on Instagram
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.938426
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1735

1

1

1735

Sponsorlu İçerik Özelinde Elektronik Ağızdan Ağıza İletişim: Nitel Bir Araştırma
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988875
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1209

0

1

1209

Publications

BEHIND-THE-SCREEN BONDS: THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS IN PREDICTING LIVE SESSION PARTICIPATION AND EWOM IN OPEN AND DISTANCE LEARNING
Authors: Can Guler , Yusuf Zafer Can Ugurhan , Emel Guler
Published: 2026 , Turkish Online Journal of Distance Education
DOI: 10.17718/tojde.1766219
FAVORITE 0 TOTAL DOWNLOAD COUNT 855

0

855

ALGORITHMIC RECOMMENDATION AND USER EXPERIENCE ON DIGITAL PLATFORMS: A PHENOMENOLOGICAL ANALYSIS WITHIN THE FRAMEWORK OF STUART HALL'S ENCODING-DECODING MODEL
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2026 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1865369
FAVORITE 0 TOTAL DOWNLOAD COUNT 873

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873

REFLECTIONS OF INSTAGRAM SPONSORED CONTENT ON CONSUMER PERCEPTION AND DECISION-MAKING IN DIGITAL COMMUNICATION: A QUALITATIVE STUDY BASED ON THE ELABORATION LIKELIHOOD MODEL
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2025 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1682084
FAVORITE 0 TOTAL DOWNLOAD COUNT 1128

0

1128

IMPACT OF PRODUCT PROMOTION VIDEOS ON CONSUMER BEHAVIOR: AN ANALYSIS THROUGH DIFFUSION OF INNOVATIONS THEORY ON YOUTUBE
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1608465
FAVORITE 1 TOTAL DOWNLOAD COUNT 1178

1

1178

Trends in articles published in the field of education during the emergency remote education process: Dergipark case
Authors: Emel Güler , Nazife Şen Ersoy , Yusuf Zafer Can Uğurhan
Published: 2025 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1602820
FAVORITE 0 TOTAL DOWNLOAD COUNT 1141

0

1141

Being a Manager in the Pandemic: Examining the Experiences of Administrators in Higher Education
Authors: Münevver Gündüz , Mehmet Yavuz , Sinem Çilligöl Karabey , Yusuf Zafer Can Uğurhan , Engin Kurşun , Selçuk Karaman , Halil İbrahim Bülbül , Hasan Karal , Levent Şahin , Sinan Aydın , Vehbi Aytekin Sanalan , Muhammet Recep Okur
Published: 2023 , Journal of Higher Education and Science
DOI: 10.5961/higheredusci.1307016
FAVORITE 0 TOTAL DOWNLOAD COUNT 981

0

981

Açıköğretim Sisteminde öğrenenlerin canlı derslere ilişkin görüşleri
Authors: Öznur Öztürk , Özlem Erorta , Emel Güler , Yusuf Zafer Can Uğurhan
Published: 2023 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1198562
FAVORITE 0 TOTAL DOWNLOAD COUNT 1379

0

1379

Açıköğretim Sisteminde çevrimiçi öğrenci topluluklarına katılan öğrenenlerin çeşitli değişkenler açısından incelenmesi
Authors: Yusuf Zafer Can Uğurhan , Hasan Uçar
Published: 2023 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1199318
FAVORITE 0 TOTAL DOWNLOAD COUNT 922

0

922

Turkish Citizens’ Perception of Russia and the USA in the Context of Country, Product and Leader Images: A Comparative Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2022 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1108694
FAVORITE 2 TOTAL DOWNLOAD COUNT 912

2

912

Cosmopolitanism as a Dimension of Global Consumer Culture and a Research on the Cosmopolit Profiles of Consumers
Authors: Berkay Onbeş , Mine Oyman , Yusuf Zafer Can Uğurhan
Published: 2022 , İzmir Journal of Economics
DOI: 10.24988/ije.742324
FAVORITE 1 TOTAL DOWNLOAD COUNT 1234

1

1234

ÜNİVERSİTE ÖĞRENCİLERİNİN GÖSTERİŞÇİ TÜKETİM PROFİLLERİNİN İNCELENMESİ: NEVŞEHİR HACIBEKTAŞ VELİ ÜNİVERSİTESİ ÖRNEĞİ
Authors: Pınar Güner Koçak , Yusuf Zafer Can Uğurhan
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076560
FAVORITE 2 TOTAL DOWNLOAD COUNT 1371

2

1371

Sponsorlu İçerik Özelinde Elektronik Ağızdan Ağıza İletişim: Nitel Bir Araştırma
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988875
FAVORITE 1 TOTAL DOWNLOAD COUNT 1209

1

1209

Examination of Buying Behavior with regard to Advertising Value and Belief on Instagram
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.938426
FAVORITE 1 TOTAL DOWNLOAD COUNT 1735

1

1735

The Mediate Role of Parasocial Relationship in The Effect of Influencer’s Credibility and Trust in Sponsored Content on Brand Awareness: An Investigation on YouTube
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.837093
FAVORITE 1 TOTAL DOWNLOAD COUNT 1742

1

1742

TRUST AND VERIFICATION ON SOCIAL MEDIA: A STUDY IN THE CONTEXT OF SOCIAL MEDIA USAGE FREQUENCY
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.856506
FAVORITE 2 TOTAL DOWNLOAD COUNT 2723

2

2723

The Role of Social Media Usage Frequency for Getting News on News Sharing Behavior: A Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.779984
FAVORITE 0 TOTAL DOWNLOAD COUNT 3165

0

3165

REKLAM ETKİLİLİĞİ AÇISINDAN GELENEKSEL VE YENİ MEDYADA YAYINLANAN BİR REKLAMIN X, Y VE Z KUŞAKLARI ARASINDA KARŞILAŞTIRILMASI
Authors: Betül Çepni Şener , Yusuf Zafer Can Uğurhan
Published: 2019 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2613

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2613

Articles published in
Açıköğretim Uygulamaları ve Araştırmaları Dergisi
Açıköğretim Uygulamaları ve Araştırmaları Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Communication and Diplomacy
Communication and Diplomacy
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İzmir Journal of Economics
İzmir Journal of Economics
Journal of Higher Education and Science
Journal of Higher Education and Science
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Turkish Online Journal of Distance Education
Turkish Online Journal of Distance Education
Editorship
CLAIMS: Journal of Critical AI and Media Studies
CLAIMS: Journal of Critical AI and Media Studies
Statistics Editor
Digital Security and Media
Digital Security and Media
Editor , Section Editor , Co-Editor
Kurgu
Kurgu
Section Editor
Editorial Board Memberships
CLAIMS: Journal of Critical AI and Media Studies
CLAIMS: Journal of Critical AI and Media Studies
Digital Security and Media
Digital Security and Media
Kurgu
Kurgu

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Avrasya Terim Dergisi
Avrasya Terim Dergisi
Communication and Diplomacy
Communication and Diplomacy
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
Digital Security and Media
Digital Security and Media
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Health Academy Kastamonu
Health Academy Kastamonu
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İşletme
İşletme
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
Journal of Economy Culture and Society
Journal of Economy Culture and Society
Journal of Educational Technology and Online Learning
Journal of Educational Technology and Online Learning
Journal of Entrepreneurship and Innovation Management
Journal of Entrepreneurship and Innovation Management
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Social Policy Studies
Journal of Social Policy Studies
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Sakarya İletişim
Sakarya İletişim
Tarsus University Journal of The Faculty of Economics and Administrative Sciences
Tarsus University Journal of The Faculty of Economics and Administrative Sciences
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turkish Business Journal
Turkish Business Journal
Turkish Online Journal of Distance Education
Turkish Online Journal of Distance Education
Ufkun Ötesi Bilim Dergisi
Ufkun Ötesi Bilim Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yegah Musicology Journal
Yegah Musicology Journal
Yeni Medya
Yeni Medya

Publications

Trends in articles published in the field of education during the emergency remote education process: Dergipark case
Authors: Emel Güler , Nazife Şen Ersoy , Yusuf Zafer Can Uğurhan
Published: 2025 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1602820
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1141

2

0

1141

Açıköğretim Sisteminde öğrenenlerin canlı derslere ilişkin görüşleri
Authors: Öznur Öztürk , Özlem Erorta , Emel Güler , Yusuf Zafer Can Uğurhan
Published: 2023 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1198562
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1379

1

0

1379

Turkish Citizens’ Perception of Russia and the USA in the Context of Country, Product and Leader Images: A Comparative Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2022 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1108694
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 912

3

2

912

ÜNİVERSİTE ÖĞRENCİLERİNİN GÖSTERİŞÇİ TÜKETİM PROFİLLERİNİN İNCELENMESİ: NEVŞEHİR HACIBEKTAŞ VELİ ÜNİVERSİTESİ ÖRNEĞİ
Authors: Pınar Güner Koçak , Yusuf Zafer Can Uğurhan
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076560
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1371

2

2

1371

Examination of Buying Behavior with regard to Advertising Value and Belief on Instagram
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.938426
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1735

1

1

1735

The Mediate Role of Parasocial Relationship in The Effect of Influencer’s Credibility and Trust in Sponsored Content on Brand Awareness: An Investigation on YouTube
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.837093
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 1742

8

1

1742

TRUST AND VERIFICATION ON SOCIAL MEDIA: A STUDY IN THE CONTEXT OF SOCIAL MEDIA USAGE FREQUENCY
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.856506
CITED 11 FAVORITE 2 TOTAL DOWNLOAD COUNT 2723

11

2

2723

The Role of Social Media Usage Frequency for Getting News on News Sharing Behavior: A Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.779984
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 3165

4

0

3165

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