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Yusuf Zafer Can Uğurhan Assoc. Prof. Dr. ANADOLU ÜNİVERSİTESİ
Publication 17 Review 51 CrossRef Cited 26
17 Publication
51 Review
26 CrossRef Cited

Research Fields

Communication Studies Measurement and Evaluation in Education (Other) Advertising Studies Statistical Analysis

Institution

ANADOLU ÜNİVERSİTESİ

Popular Publications

ÜNİVERSİTE ÖĞRENCİLERİNİN GÖSTERİŞÇİ TÜKETİM PROFİLLERİNİN İNCELENMESİ: NEVŞEHİR HACIBEKTAŞ VELİ ÜNİVERSİTESİ ÖRNEĞİ
Authors: Pınar Güner Koçak , Yusuf Zafer Can Uğurhan
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076560
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1188

1

2

1188

Turkish Citizens’ Perception of Russia and the USA in the Context of Country, Product and Leader Images: A Comparative Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2022 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1108694
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 779

3

2

779

TRUST AND VERIFICATION ON SOCIAL MEDIA: A STUDY IN THE CONTEXT OF SOCIAL MEDIA USAGE FREQUENCY
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.856506
CITED 9 FAVORITE 2 TOTAL DOWNLOAD COUNT 2460

9

2

2460

Examination of Buying Behavior with regard to Advertising Value and Belief on Instagram
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.938426
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1544

1

1

1544

Sponsorlu İçerik Özelinde Elektronik Ağızdan Ağıza İletişim: Nitel Bir Araştırma
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988875
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1063

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1

1063

Publications

BEHIND-THE-SCREEN BONDS: THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS IN PREDICTING LIVE SESSION PARTICIPATION AND EWOM IN OPEN AND DISTANCE LEARNING
Authors: Can Guler , Yusuf Zafer Can Ugurhan , Emel Guler
Published: 2026 , Turkish Online Journal of Distance Education
DOI: 10.17718/tojde.1766219
FAVORITE 0 TOTAL DOWNLOAD COUNT 439

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439

ALGORITHMIC RECOMMENDATION AND USER EXPERIENCE ON DIGITAL PLATFORMS: A PHENOMENOLOGICAL ANALYSIS WITHIN THE FRAMEWORK OF STUART HALL'S ENCODING-DECODING MODEL
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2026 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1865369
FAVORITE 0 TOTAL DOWNLOAD COUNT 441

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441

REFLECTIONS OF INSTAGRAM SPONSORED CONTENT ON CONSUMER PERCEPTION AND DECISION-MAKING IN DIGITAL COMMUNICATION: A QUALITATIVE STUDY BASED ON THE ELABORATION LIKELIHOOD MODEL
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2025 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1682084
FAVORITE 0 TOTAL DOWNLOAD COUNT 772

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772

IMPACT OF PRODUCT PROMOTION VIDEOS ON CONSUMER BEHAVIOR: AN ANALYSIS THROUGH DIFFUSION OF INNOVATIONS THEORY ON YOUTUBE
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1608465
FAVORITE 1 TOTAL DOWNLOAD COUNT 949

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949

Trends in articles published in the field of education during the emergency remote education process: Dergipark case
Authors: Emel Güler , Nazife Şen Ersoy , Yusuf Zafer Can Uğurhan
Published: 2025 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1602820
FAVORITE 0 TOTAL DOWNLOAD COUNT 994

0

994

Being a Manager in the Pandemic: Examining the Experiences of Administrators in Higher Education
Authors: Münevver Gündüz , Mehmet Yavuz , Sinem Çilligöl Karabey , Yusuf Zafer Can Uğurhan , Engin Kurşun , Selçuk Karaman , Halil İbrahim Bülbül , Hasan Karal , Levent Şahin , Sinan Aydın , Vehbi Aytekin Sanalan , Muhammet Recep Okur
Published: 2023 , Journal of Higher Education and Science
DOI: 10.5961/higheredusci.1307016
FAVORITE 0 TOTAL DOWNLOAD COUNT 822

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822

Açıköğretim Sisteminde öğrenenlerin canlı derslere ilişkin görüşleri
Authors: Öznur Öztürk , Özlem Erorta , Emel Güler , Yusuf Zafer Can Uğurhan
Published: 2023 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1198562
FAVORITE 0 TOTAL DOWNLOAD COUNT 1261

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1261

Açıköğretim Sisteminde çevrimiçi öğrenci topluluklarına katılan öğrenenlerin çeşitli değişkenler açısından incelenmesi
Authors: Yusuf Zafer Can Uğurhan , Hasan Uçar
Published: 2023 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1199318
FAVORITE 0 TOTAL DOWNLOAD COUNT 830

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830

Turkish Citizens’ Perception of Russia and the USA in the Context of Country, Product and Leader Images: A Comparative Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2022 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1108694
FAVORITE 2 TOTAL DOWNLOAD COUNT 779

2

779

Cosmopolitanism as a Dimension of Global Consumer Culture and a Research on the Cosmopolit Profiles of Consumers
Authors: Berkay Onbeş , Mine Oyman , Yusuf Zafer Can Uğurhan
Published: 2022 , İzmir Journal of Economics
DOI: 10.24988/ije.742324
FAVORITE 1 TOTAL DOWNLOAD COUNT 1085

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1085

ÜNİVERSİTE ÖĞRENCİLERİNİN GÖSTERİŞÇİ TÜKETİM PROFİLLERİNİN İNCELENMESİ: NEVŞEHİR HACIBEKTAŞ VELİ ÜNİVERSİTESİ ÖRNEĞİ
Authors: Pınar Güner Koçak , Yusuf Zafer Can Uğurhan
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076560
FAVORITE 2 TOTAL DOWNLOAD COUNT 1188

2

1188

Sponsorlu İçerik Özelinde Elektronik Ağızdan Ağıza İletişim: Nitel Bir Araştırma
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988875
FAVORITE 1 TOTAL DOWNLOAD COUNT 1063

1

1063

Examination of Buying Behavior with regard to Advertising Value and Belief on Instagram
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.938426
FAVORITE 1 TOTAL DOWNLOAD COUNT 1544

1

1544

The Mediate Role of Parasocial Relationship in The Effect of Influencer’s Credibility and Trust in Sponsored Content on Brand Awareness: An Investigation on YouTube
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.837093
FAVORITE 1 TOTAL DOWNLOAD COUNT 1540

1

1540

TRUST AND VERIFICATION ON SOCIAL MEDIA: A STUDY IN THE CONTEXT OF SOCIAL MEDIA USAGE FREQUENCY
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.856506
FAVORITE 2 TOTAL DOWNLOAD COUNT 2460

2

2460

The Role of Social Media Usage Frequency for Getting News on News Sharing Behavior: A Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.779984
FAVORITE 0 TOTAL DOWNLOAD COUNT 2986

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2986

REKLAM ETKİLİLİĞİ AÇISINDAN GELENEKSEL VE YENİ MEDYADA YAYINLANAN BİR REKLAMIN X, Y VE Z KUŞAKLARI ARASINDA KARŞILAŞTIRILMASI
Authors: Betül Çepni Şener , Yusuf Zafer Can Uğurhan
Published: 2019 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2443

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2443

Articles published in
Açıköğretim Uygulamaları ve Araştırmaları Dergisi
Açıköğretim Uygulamaları ve Araştırmaları Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Communication and Diplomacy
Communication and Diplomacy
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İzmir Journal of Economics
İzmir Journal of Economics
Journal of Higher Education and Science
Journal of Higher Education and Science
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Turkish Online Journal of Distance Education
Turkish Online Journal of Distance Education
Editorship
Digital Security and Media
Digital Security and Media
Co-Editor
Kurgu
Kurgu
Section Editor
Editorial Board Memberships
Digital Security and Media
Digital Security and Media
Kurgu
Kurgu

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Avrasya Terim Dergisi
Avrasya Terim Dergisi
Communication and Diplomacy
Communication and Diplomacy
Digital Security and Media
Digital Security and Media
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Health Academy Kastamonu
Health Academy Kastamonu
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İşletme
İşletme
Journal of Economy Culture and Society
Journal of Economy Culture and Society
Journal of Educational Technology and Online Learning
Journal of Educational Technology and Online Learning
Journal of Entrepreneurship and Innovation Management
Journal of Entrepreneurship and Innovation Management
Journal of Erciyes Communication
Journal of Erciyes Communication
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Sakarya İletişim
Sakarya İletişim
Sosyal Politika Çalışmaları Dergisi
Sosyal Politika Çalışmaları Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turkish Business Journal
Turkish Business Journal
Turkish Online Journal of Distance Education
Turkish Online Journal of Distance Education
Ufkun Ötesi Bilim Dergisi
Ufkun Ötesi Bilim Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yegah Musicology Journal
Yegah Musicology Journal
Yeni Medya
Yeni Medya

Publications

Trends in articles published in the field of education during the emergency remote education process: Dergipark case
Authors: Emel Güler , Nazife Şen Ersoy , Yusuf Zafer Can Uğurhan
Published: 2025 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1602820
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 994

1

0

994

Açıköğretim Sisteminde öğrenenlerin canlı derslere ilişkin görüşleri
Authors: Öznur Öztürk , Özlem Erorta , Emel Güler , Yusuf Zafer Can Uğurhan
Published: 2023 , Açıköğretim Uygulamaları ve Araştırmaları Dergisi
DOI: 10.51948/auad.1198562
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1261

1

0

1261

Turkish Citizens’ Perception of Russia and the USA in the Context of Country, Product and Leader Images: A Comparative Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2022 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1108694
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 779

3

2

779

ÜNİVERSİTE ÖĞRENCİLERİNİN GÖSTERİŞÇİ TÜKETİM PROFİLLERİNİN İNCELENMESİ: NEVŞEHİR HACIBEKTAŞ VELİ ÜNİVERSİTESİ ÖRNEĞİ
Authors: Pınar Güner Koçak , Yusuf Zafer Can Uğurhan
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1076560
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1188

1

2

1188

Examination of Buying Behavior with regard to Advertising Value and Belief on Instagram
Authors: Yusuf Zafer Can Uğurhan
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.938426
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1544

1

1

1544

The Mediate Role of Parasocial Relationship in The Effect of Influencer’s Credibility and Trust in Sponsored Content on Brand Awareness: An Investigation on YouTube
Authors: Yusuf Zafer Can Uğurhan , İbrahim Halil Yaşar
Published: 2021 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.837093
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 1540

7

1

1540

TRUST AND VERIFICATION ON SOCIAL MEDIA: A STUDY IN THE CONTEXT OF SOCIAL MEDIA USAGE FREQUENCY
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.856506
CITED 9 FAVORITE 2 TOTAL DOWNLOAD COUNT 2460

9

2

2460

The Role of Social Media Usage Frequency for Getting News on News Sharing Behavior: A Field Study
Authors: İbrahim Halil Yaşar , Yusuf Zafer Can Uğurhan
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.779984
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2986

3

0

2986

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