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Mahmut Koçan Dr. RECEP TAYYİP ERDOĞAN ÜNİVERSİTESİ
Publication 10 Review 5 CrossRef Cited 6 TR Dizin Cited 15
10 Publication
5 Review
6 CrossRef Cited
15 TR Dizin Cited
0000-0001-6358-0127

Research Fields

Marketing Consumer Behaviour Marketing Research Methodology Product and Brand Management

Institution

RECEP TAYYİP ERDOĞAN ÜNİVERSİTESİ

Popular Publications

Effects of Prestige, Experience and Word-of-Mouth Communication on University Preferences
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 823

0

2

823

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3928

4

1

3928

A RESEARCH ON THE EFFECT ON PURCHASE BEHAVIORS OF BRAND: EXAMPLE OF KIWIFRUIT / Markanın Satın Alma Davranışlarına Etkisi Üzerine Bir Araştırma: Kivi Örneği
Authors: Mahmut Koçan , Erol Ustaahmetoğlu
Published: 2019 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.556663
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3124

0

1

3124

EFFECTS OF PRODUCT INNOVATION AND PRODUCT QUALITY ON BRAND LOYALTY: AN EMPIRICAL STUDY ON SMART MOBILE PHONES
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Global Journal of Economics and Business Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1201

0

1

1201

Factors Affecting Consumers' of Brand Image and Brand Loyalty: An Practice on Tea Consumers
Authors: Salih Yıldız , Mahmut Koçan
Published: 2021 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1574

0

1

1574

Publications

Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity
Authors: Mahmut Koçan , Emel Yıldız
Published: 2025 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1549907
FAVORITE 0 TOTAL DOWNLOAD COUNT 1210

0

1210

Evaluation of Consumer Complaints: A Case Study Using MAXQDA 2020 Data Analysis Software
Authors: Mahmut Koçan , Emel Yıldız
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1318853
FAVORITE 1 TOTAL DOWNLOAD COUNT 2653

1

2653

Export and Brand Value in International Trade
Authors: Mahmut Koçan
Published: 2023 , Journal of Economics, Finance and Sustainability
DOI: 10.5281/zenodo.10372055
FAVORITE 1 TOTAL DOWNLOAD COUNT 452

1

452

Factors Affecting Consumers' of Brand Image and Brand Loyalty: An Practice on Tea Consumers
Authors: Salih Yıldız , Mahmut Koçan
Published: 2021 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1574

1

1574

INVESTIGATION OF THE RELATIONSHIP BETWEEN CONSUMPTION EMOTIONS, SATISFACTION, WORD-OF-MOUTH COMMUNICATION, AND LOYALTY IN THE SERIES SECTOR
Authors: Mahmut Koçan , Salih Yıldız
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.718285
FAVORITE 0 TOTAL DOWNLOAD COUNT 1476

0

1476

Effects of Prestige, Experience and Word-of-Mouth Communication on University Preferences
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 823

2

823

A RESEARCH ON THE EFFECT ON PURCHASE BEHAVIORS OF BRAND: EXAMPLE OF KIWIFRUIT / Markanın Satın Alma Davranışlarına Etkisi Üzerine Bir Araştırma: Kivi Örneği
Authors: Mahmut Koçan , Erol Ustaahmetoğlu
Published: 2019 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.556663
FAVORITE 1 TOTAL DOWNLOAD COUNT 3124

1

3124

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
FAVORITE 1 TOTAL DOWNLOAD COUNT 3928

1

3928

EFFECTS OF PRODUCT INNOVATION AND PRODUCT QUALITY ON BRAND LOYALTY: AN EMPIRICAL STUDY ON SMART MOBILE PHONES
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1201

1

1201

THE EFFECT OF OPERATING EXPENSES ON BRAND VALUE: A RESEARCH ON COMPANIES WHICH LISTED IN BRAND FINANCE TURKEY-100
Authors: Mahmut Koçan , Bilal Gerekan
Published: 2017 , The World of Accounting Science
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4336

0

4336

Articles published in
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics, Finance and Sustainability
Journal of Economics, Finance and Sustainability
The World of Accounting Science
The World of Accounting Science

Reviews

Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Publications

Evaluation of Consumer Complaints: A Case Study Using MAXQDA 2020 Data Analysis Software
Authors: Mahmut Koçan , Emel Yıldız
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1318853
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2653

1

1

2653

INVESTIGATION OF THE RELATIONSHIP BETWEEN CONSUMPTION EMOTIONS, SATISFACTION, WORD-OF-MOUTH COMMUNICATION, AND LOYALTY IN THE SERIES SECTOR
Authors: Mahmut Koçan , Salih Yıldız
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.718285
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1476

1

0

1476

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3928

4

1

3928

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