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Salih Yıldız Prof. Dr. GÜMÜŞHANE ÜNİVERSİTESİ
Publication 17 Review 19 CrossRef Cited 10 TR Dizin Cited 75
17 Publication
19 Review
10 CrossRef Cited
75 TR Dizin Cited
0000-0002-1002-5960

Research Fields

Business Administration Marketing Digital Marketing Service Marketing Non-Profit Marketing Customer Relationship Management Marketing Communications Marketing Management Advertisement Sales Management Social Marketing Consumer Behaviour Product and Brand Management Tourism Tourism Marketing

Institution

GÜMÜŞHANE ÜNİVERSİTESİ

Popular Publications

Brand Equity and Social Media Communication in Football: A Research on Trabzonspor and Fans
Authors: Okan Demir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.673051
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1410

1

2

1410

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
Authors: İbrahim Avcı , Salih Yıldız
Published: 2019 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.11616/basbed.v19i51339.585301
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 824

1

1

824

Comparison of Brand Valuation Methods in Perceptions of Bank Customers
Authors: Seda Sağlamyürek Taşdemir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.615110
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1048

0

1

1048

Effects of Hedonic and Utilitarian Consumption on Eelectronic Marketing and Purchase Behavior
Authors: Ali Köroğlu , Salih Yıldız
Published: 2019 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2103

0

1

2103

MARKA ÖZGÜNLÜĞÜ: CEP TELEFONU KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Salih Yıldız , Ahmet Kırmızıbiber
Published: 2020 , Pamukkale University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1562

0

1

1562

Publications

Investigation of the Mediating Role of Safety Performance in the Relationship Between Job Stress and Job Satisfaction
Authors: Mustafa Özdemir , Salih Yıldız , Ali Köroğlu
Published: 2025 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1264269
FAVORITE 1 TOTAL DOWNLOAD COUNT 186

1

186

An Overview of Marketing in the Industry 6.0 Era: Marketing 6.0
Authors: Salih Yıldız , Mehmet Asif Alan
Published: 2025 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 663

1

663

THE EFFECT OF FACTORS IN PREFERENCE OF ORGANIC PRODUCTS ON PURCHASE INTENTION
Authors: İbrahim Avcı , Salih Yıldız
Published: 2023 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 222

1

222

THE EFFECTS OF ONLINE SECOND-HAND PRODUCT PURCHASE MOTIVATIONS ON SUSTAINABLE CONSUMPTION BEHAVIOR AND ONLINE REPURCHASE INTENTION IN CONSUMER-TO-CONSUMER ELECTRONIC COMMERCE (C2C) AND THE MEDIATING ROLE OF ELECTRONIC WORD-OF-MOUTH MARKETING
Authors: İbrahim Avcı , Salih Yıldız
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3402

1

3402

The Impact of Inbound Marketing on Word of Mouth, Brand Awareness, and Purchase Intention
Authors: Ahmet Kırmızıbiber , Salih Yıldız
Published: 2023 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1182416
FAVORITE 1 TOTAL DOWNLOAD COUNT 679

1

679

THE EFFECT OF FACTORS IN PREFERENCE OF ORGANIC PRODUCTS ON PURCHASE INTENTION
Authors: İbrahim Avcı , Salih Yıldız
Published: 2021 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: 10.20875/makusobed.995273
FAVORITE 1 TOTAL DOWNLOAD COUNT 717

1

717

Consumer Etnocentrism And The Intention To Buy Domestic Products: A Comparison Of Turkish And Leh Students
Authors: İbrahim Avcı , Salih Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.869579
FAVORITE 1 TOTAL DOWNLOAD COUNT 654

1

654

Factors Affecting Consumers' of Brand Image and Brand Loyalty: An Practice on Tea Consumers
Authors: Salih Yıldız , Mahmut Koçan
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

1

1200

DETERMINING THE BEHAVIOR OF CONSUMERS FOR THE PAID PLASTIC BAGS IMPLEMENTATION IN MARKETS
Authors: İbrahim Avcı , Salih Yıldız
Published: 2020 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2444

1

2444

INVESTIGATION OF THE RELATIONSHIP BETWEEN CONSUMPTION EMOTIONS, SATISFACTION, WORD-OF-MOUTH COMMUNICATION, AND LOYALTY IN THE SERIES SECTOR
Authors: Mahmut Koçan , Salih Yıldız
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.718285
FAVORITE 0 TOTAL DOWNLOAD COUNT 1059

0

1059

MARKA ÖZGÜNLÜĞÜ: CEP TELEFONU KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Salih Yıldız , Ahmet Kırmızıbiber
Published: 2020 , Pamukkale University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1562

1

1562

Relationship beetween Personality Traits with Trust and Risk: An Application on E-Commerce Customers
Authors: Salih Yıldız , Ahmet Kırmızıbiber
Published: 2020 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 879

1

879

Brand Equity and Social Media Communication in Football: A Research on Trabzonspor and Fans
Authors: Okan Demir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.673051
FAVORITE 2 TOTAL DOWNLOAD COUNT 1410

2

1410

Comparison of Brand Valuation Methods in Perceptions of Bank Customers
Authors: Seda Sağlamyürek Taşdemir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.615110
FAVORITE 1 TOTAL DOWNLOAD COUNT 1048

1

1048

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
Authors: İbrahim Avcı , Salih Yıldız
Published: 2019 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.11616/basbed.v19i51339.585301
FAVORITE 1 TOTAL DOWNLOAD COUNT 824

1

824

Effects of Hedonic and Utilitarian Consumption on Eelectronic Marketing and Purchase Behavior
Authors: Ali Köroğlu , Salih Yıldız
Published: 2019 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2103

1

2103

EFFECTS OF CONSUMER BASED BRAND EQUITY ON PERCEPTION OF COUNTERFEIT BRANDED PRODUCTS
Authors: Salih Yıldız , İbrahim Avcı
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.490695
FAVORITE 1 TOTAL DOWNLOAD COUNT 4352

1

4352

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Anatolia Academic Online Journal Social Sciences Journal
International Anatolia Academic Online Journal Social Sciences Journal
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Editorship
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Section Editor
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Technical Editor , Editor , Section Editor
Editorial Board Memberships
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Reviews

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
EKEV Akademi Dergisi
EKEV Akademi Dergisi
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnsan ve Sosyal Bilimler Dergisi
İnsan ve Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Publications

Consumer Etnocentrism And The Intention To Buy Domestic Products: A Comparison Of Turkish And Leh Students
Authors: İbrahim Avcı , Salih Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.869579
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 654

1

1

654

INVESTIGATION OF THE RELATIONSHIP BETWEEN CONSUMPTION EMOTIONS, SATISFACTION, WORD-OF-MOUTH COMMUNICATION, AND LOYALTY IN THE SERIES SECTOR
Authors: Mahmut Koçan , Salih Yıldız
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.718285
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1059

1

0

1059

Brand Equity and Social Media Communication in Football: A Research on Trabzonspor and Fans
Authors: Okan Demir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.673051
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1410

1

2

1410

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
Authors: İbrahim Avcı , Salih Yıldız
Published: 2019 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.11616/basbed.v19i51339.585301
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 824

1

1

824

EFFECTS OF CONSUMER BASED BRAND EQUITY ON PERCEPTION OF COUNTERFEIT BRANDED PRODUCTS
Authors: Salih Yıldız , İbrahim Avcı
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.490695
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4352

6

1

4352

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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