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Salih Yıldız Prof. Dr. GÜMÜŞHANE ÜNİVERSİTESİ
Publication 26 Review 22 CrossRef Cited 29 TR Dizin Cited 86
26 Publication
22 Review
29 CrossRef Cited
86 TR Dizin Cited
0000-0002-1002-5960

Research Fields

Tourism Marketing Business Administration Marketing Digital Marketing Service Marketing Non-Profit Marketing Customer Relationship Management Marketing Communications Marketing Management Advertisement Sales Management Social Marketing Consumer Behaviour Product and Brand Management Tourism

Institution

GÜMÜŞHANE ÜNİVERSİTESİ

Popular Publications

Proposal of a Structural Model about Social Media and Electronic Word of Mouth Communication in Political Marketing Process
Authors: Ali Tehci , Salih Yıldız
Published: 2020 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.542188
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2426

1

2

2426

Brand Equity and Social Media Communication in Football: A Research on Trabzonspor and Fans
Authors: Okan Demir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.673051
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1640

2

2

1640

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
Authors: İbrahim Avcı , Salih Yıldız
Published: 2019 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.11616/basbed.v19i51339.585301
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 895

1

1

895

Comparison of Brand Valuation Methods in Perceptions of Bank Customers
Authors: Seda Sağlamyürek Taşdemir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.615110
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1149

0

1

1149

Effects of Hedonic and Utilitarian Consumption on Eelectronic Marketing and Purchase Behavior
Authors: Ali Köroğlu , Salih Yıldız
Published: 2019 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2336

0

1

2336

Publications

A Regional Look at Trademark Applications in Türkiye: An Analysis Based on Turkish Patent and Trademark Office Data
Authors: Salih Yıldız , Mehmet Asif Alan
Published: 2025 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 147

0

147

Innovation and Marketing from the Perspective of Industry 5.0 and Society 5.0
Authors: Salih Yıldız , Mehmet Asif Alan
Published: 2025 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1625524
FAVORITE 1 TOTAL DOWNLOAD COUNT 372

1

372

Investigation of the Mediating Role of Safety Performance in the Relationship Between Job Stress and Job Satisfaction
Authors: Mustafa Özdemir , Salih Yıldız , Ali Köroğlu
Published: 2025 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1264269
FAVORITE 1 TOTAL DOWNLOAD COUNT 537

1

537

An Overview of Marketing in the Industry 6.0 Era: Marketing 6.0
Authors: Salih Yıldız , Mehmet Asif Alan
Published: 2025 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1443

1

1443

THE EFFECT OF FACTORS IN PREFERENCE OF ORGANIC PRODUCTS ON PURCHASE INTENTION
Authors: İbrahim Avcı , Salih Yıldız
Published: 2023 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 304

1

304

Impact of Perceived Justice on Consumer Cynicism
Authors: Ali Köroğlu , Salih Yıldız
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.875349
FAVORITE 0 TOTAL DOWNLOAD COUNT 514

0

514

THE EFFECTS OF ONLINE SECOND-HAND PRODUCT PURCHASE MOTIVATIONS ON SUSTAINABLE CONSUMPTION BEHAVIOR AND ONLINE REPURCHASE INTENTION IN CONSUMER-TO-CONSUMER ELECTRONIC COMMERCE (C2C) AND THE MEDIATING ROLE OF ELECTRONIC WORD-OF-MOUTH MARKETING
Authors: İbrahim Avcı , Salih Yıldız
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4379

1

4379

The Impact of Inbound Marketing on Word of Mouth, Brand Awareness, and Purchase Intention
Authors: Ahmet Kırmızıbiber , Salih Yıldız
Published: 2023 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1182416
FAVORITE 1 TOTAL DOWNLOAD COUNT 831

1

831

The Role of Consumer Ethnocentrism and Product Judgments in the Effect of Country Image on Willingness to Buy Foreign Products
Authors: Ali Köroğlu , Salih Yıldız
Published: 2022 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.995239
FAVORITE 1 TOTAL DOWNLOAD COUNT 1026

1

1026

THE EFFECT OF FACTORS IN PREFERENCE OF ORGANIC PRODUCTS ON PURCHASE INTENTION
Authors: İbrahim Avcı , Salih Yıldız
Published: 2021 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: 10.20875/makusobed.995273
FAVORITE 1 TOTAL DOWNLOAD COUNT 788

1

788

Efficiency Measurement of Organic Product Manufacturing Within The Scope of Ecological Marketing: A Case Study on Tea Company
Authors: Yusuf Ersoy , Ali Tehci , Salih Yıldız
Published: 2021 , Akademia Doğa ve İnsan Bilimleri Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 663

1

663

Consumer Etnocentrism And The Intention To Buy Domestic Products: A Comparison Of Turkish And Leh Students
Authors: İbrahim Avcı , Salih Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.869579
FAVORITE 1 TOTAL DOWNLOAD COUNT 760

1

760

The Effect of Social Media and Hedonic Consumption on Consumer Attitude and Satisfaction
Authors: Ali Köroğlu , Salih Yıldız
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.794879
FAVORITE 1 TOTAL DOWNLOAD COUNT 2997

1

2997

Factors Affecting Consumers' of Brand Image and Brand Loyalty: An Practice on Tea Consumers
Authors: Salih Yıldız , Mahmut Koçan
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1368

1

1368

DETERMINING THE BEHAVIOR OF CONSUMERS FOR THE PAID PLASTIC BAGS IMPLEMENTATION IN MARKETS
Authors: İbrahim Avcı , Salih Yıldız
Published: 2020 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2687

1

2687

THE PERCEIVED BENEFIT, PERCEIVED QUALITY, ATTITUDE, AND ONLINE PURCHASE BEHAVIOR FOR CONSUMERS WEBSITES: EXAMPLE OF TECHNOLOGICAL PRODUCTS
Authors: İbrahim Durmuş , Salih Yıldız
Published: 2020 , The Journal of Social Economic Research
DOI: 10.30976/susead.771841
FAVORITE 1 TOTAL DOWNLOAD COUNT 1768

1

1768

INVESTIGATION OF THE RELATIONSHIP BETWEEN CONSUMPTION EMOTIONS, SATISFACTION, WORD-OF-MOUTH COMMUNICATION, AND LOYALTY IN THE SERIES SECTOR
Authors: Mahmut Koçan , Salih Yıldız
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.718285
FAVORITE 0 TOTAL DOWNLOAD COUNT 1276

0

1276

MARKA ÖZGÜNLÜĞÜ: CEP TELEFONU KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Salih Yıldız , Ahmet Kırmızıbiber
Published: 2020 , Pamukkale University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1649

1

1649

Relationship beetween Personality Traits with Trust and Risk: An Application on E-Commerce Customers
Authors: Salih Yıldız , Ahmet Kırmızıbiber
Published: 2020 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 980

1

980

Brand Equity and Social Media Communication in Football: A Research on Trabzonspor and Fans
Authors: Okan Demir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.673051
FAVORITE 2 TOTAL DOWNLOAD COUNT 1640

2

1640

Proposal of a Structural Model about Social Media and Electronic Word of Mouth Communication in Political Marketing Process
Authors: Ali Tehci , Salih Yıldız
Published: 2020 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.542188
FAVORITE 2 TOTAL DOWNLOAD COUNT 2426

2

2426

Comparison of Brand Valuation Methods in Perceptions of Bank Customers
Authors: Seda Sağlamyürek Taşdemir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.615110
FAVORITE 1 TOTAL DOWNLOAD COUNT 1149

1

1149

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
Authors: İbrahim Avcı , Salih Yıldız
Published: 2019 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.11616/basbed.v19i51339.585301
FAVORITE 1 TOTAL DOWNLOAD COUNT 895

1

895

Effects of Hedonic and Utilitarian Consumption on Eelectronic Marketing and Purchase Behavior
Authors: Ali Köroğlu , Salih Yıldız
Published: 2019 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2336

1

2336

EFFECTS OF CONSUMER BASED BRAND EQUITY ON PERCEPTION OF COUNTERFEIT BRANDED PRODUCTS
Authors: Salih Yıldız , İbrahim Avcı
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.490695
FAVORITE 1 TOTAL DOWNLOAD COUNT 4537

1

4537

Factors Affecting Cigarette Consumption of University Students: An Application on Trakya University Students
Authors: Ebru Onurlubaş , Emel Yıldız , Salih Yıldız
Published: 2017 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.283052
FAVORITE 1 TOTAL DOWNLOAD COUNT 2522

1

2522

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Akademia Doğa ve İnsan Bilimleri Dergisi
Akademia Doğa ve İnsan Bilimleri Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Anatolia Academic Online Journal Social Sciences Journal
International Anatolia Academic Online Journal Social Sciences Journal
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
The Journal of International Scientific Researches
The Journal of International Scientific Researches
The Journal of Social Economic Research
The Journal of Social Economic Research
Editorship
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Section Editor
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Technical Editor , Editor , Section Editor
Editorial Board Memberships
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Reviews

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
EKEV Akademi Dergisi
EKEV Akademi Dergisi
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnsan ve Sosyal Bilimler Dergisi
İnsan ve Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Publications

The Impact of Inbound Marketing on Word of Mouth, Brand Awareness, and Purchase Intention
Authors: Ahmet Kırmızıbiber , Salih Yıldız
Published: 2023 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1182416
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 831

1

1

831

The Role of Consumer Ethnocentrism and Product Judgments in the Effect of Country Image on Willingness to Buy Foreign Products
Authors: Ali Köroğlu , Salih Yıldız
Published: 2022 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.995239
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1026

2

1

1026

Consumer Etnocentrism And The Intention To Buy Domestic Products: A Comparison Of Turkish And Leh Students
Authors: İbrahim Avcı , Salih Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.869579
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 760

2

1

760

The Effect of Social Media and Hedonic Consumption on Consumer Attitude and Satisfaction
Authors: Ali Köroğlu , Salih Yıldız
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.794879
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2997

4

1

2997

THE PERCEIVED BENEFIT, PERCEIVED QUALITY, ATTITUDE, AND ONLINE PURCHASE BEHAVIOR FOR CONSUMERS WEBSITES: EXAMPLE OF TECHNOLOGICAL PRODUCTS
Authors: İbrahim Durmuş , Salih Yıldız
Published: 2020 , The Journal of Social Economic Research
DOI: 10.30976/susead.771841
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1768

2

1

1768

INVESTIGATION OF THE RELATIONSHIP BETWEEN CONSUMPTION EMOTIONS, SATISFACTION, WORD-OF-MOUTH COMMUNICATION, AND LOYALTY IN THE SERIES SECTOR
Authors: Mahmut Koçan , Salih Yıldız
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.718285
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1276

1

0

1276

Brand Equity and Social Media Communication in Football: A Research on Trabzonspor and Fans
Authors: Okan Demir , Salih Yıldız
Published: 2020 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.673051
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1640

2

2

1640

Proposal of a Structural Model about Social Media and Electronic Word of Mouth Communication in Political Marketing Process
Authors: Ali Tehci , Salih Yıldız
Published: 2020 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.542188
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2426

1

2

2426

FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
Authors: İbrahim Avcı , Salih Yıldız
Published: 2019 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.11616/basbed.v19i51339.585301
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 895

1

1

895

EFFECTS OF CONSUMER BASED BRAND EQUITY ON PERCEPTION OF COUNTERFEIT BRANDED PRODUCTS
Authors: Salih Yıldız , İbrahim Avcı
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.490695
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 4537

7

1

4537

Factors Affecting Cigarette Consumption of University Students: An Application on Trakya University Students
Authors: Ebru Onurlubaş , Emel Yıldız , Salih Yıldız
Published: 2017 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.283052
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 2522

6

1

2522

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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