avatar
Mehmet Ali Geniş Asst. Prof. Dr. Giresun Universty
Publication 5 Review 2 CrossRef Cited 5 TR Dizin Cited 2
5 Publication
2 Review
5 CrossRef Cited
2 TR Dizin Cited
0000-0002-1503-6765

Research Fields

Product and Brand Management Advertising Integrated Marketing Communication Digital Marketing Marketing Communications Consumer Behaviour International Marketing

Institution

Giresun Universty

Popular Publications

Desire Marketing: A Lacan Reading Regarding Fantasy Scenes of BMW Brand in Çukur Series
Authors: Mehmet Ali Geniş
Published: 2021 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.971976
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 2920

1

3

2920

HOW CAN MARKETING IDEOLOGY AS A HEGEMONIC POWER CREATE “FALSE CONSCIOUSNESS’’? CRITICAL POSITION AND ANALYSIS THROUGH CULTURAL READING
Authors: Nurhan Papatya, Mehmet Ali Geniş
Published: 2019 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1769

0

1

1769

Looking For the Traces of the Marketing Activities in the Old Assyrian Trade: A Re-Reading Through the Literature Related To Kultepe Tablets
Authors: Mehmet Ali Geniş
Published: 2022 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1387

0

1

1387

History of Brand and Trademark: A Reading Based on Foucault's Analysis of Liberal Governmentality
Authors: Mehmet Ali Geniş
Published: 2026 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1800238
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 290

0

1

290

Publications

History of Brand and Trademark: A Reading Based on Foucault's Analysis of Liberal Governmentality
Authors: Mehmet Ali Geniş
Published: 2026 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1800238
FAVORITE 1 TOTAL DOWNLOAD COUNT 290

1

290

Looking For the Traces of the Marketing Activities in the Old Assyrian Trade: A Re-Reading Through the Literature Related To Kultepe Tablets
Authors: Mehmet Ali Geniş
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1387

1

1387

Desire Marketing: A Lacan Reading Regarding Fantasy Scenes of BMW Brand in Çukur Series
Authors: Mehmet Ali Geniş
Published: 2021 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.971976
FAVORITE 3 TOTAL DOWNLOAD COUNT 2920

3

2920

HOW CAN MARKETING IDEOLOGY AS A HEGEMONIC POWER CREATE “FALSE CONSCIOUSNESS’’? CRITICAL POSITION AND ANALYSIS THROUGH CULTURAL READING
Authors: Nurhan Papatya, Mehmet Ali Geniş
Published: 2019 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1769

1

1769

IDEOLOGICAL LANGUAGE AND DISCOURSE IN ADVERTISEMENTS: A CRITICAL EVALUATION FROM THE PERSPECTIVE OF NORMAN FAIRCLOUGH
Authors: Nurhan Papatya , Mehmet Ali Geniş
Published: 2018 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.444582
FAVORITE 0 TOTAL DOWNLOAD COUNT 5764

0

5764

Articles published in
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Editorship
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Technical Editor , Editor , Section Editor , Copyeditor , Secretary , Production Editor , Language Editor
Editorial Board Memberships
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi

Reviews

Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences

Publications

Desire Marketing: A Lacan Reading Regarding Fantasy Scenes of BMW Brand in Çukur Series
Authors: Mehmet Ali Geniş
Published: 2021 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.971976
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 2920

1

3

2920

IDEOLOGICAL LANGUAGE AND DISCOURSE IN ADVERTISEMENTS: A CRITICAL EVALUATION FROM THE PERSPECTIVE OF NORMAN FAIRCLOUGH
Authors: Nurhan Papatya , Mehmet Ali Geniş
Published: 2018 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.444582
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 5764

4

0

5764

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.