avatar
Mehmet Ali Geniş Asst. Prof. Dr. Giresun Universty
Publication 5 Review 4 CrossRef Cited 6 TR Dizin Cited 2
5 Publication
4 Review
6 CrossRef Cited
2 TR Dizin Cited
0000-0002-1503-6765

Research Fields

Product and Brand Management Advertising Integrated Marketing Communication Digital Marketing Marketing Communications Consumer Behaviour International Marketing

Institution

Giresun Universty

Popular Publications

Desire Marketing: A Lacan Reading Regarding Fantasy Scenes of BMW Brand in Çukur Series
Authors: Mehmet Ali Geniş
Published: 2021 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.971976
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 3271

1

3

3271

HOW CAN MARKETING IDEOLOGY AS A HEGEMONIC POWER CREATE “FALSE CONSCIOUSNESS’’? CRITICAL POSITION AND ANALYSIS THROUGH CULTURAL READING
Authors: Nurhan Papatya, Mehmet Ali Geniş
Published: 2019 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1836

0

1

1836

Looking For the Traces of the Marketing Activities in the Old Assyrian Trade: A Re-Reading Through the Literature Related To Kultepe Tablets
Authors: Mehmet Ali Geniş
Published: 2022 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1567

0

1

1567

History of Brand and Trademark: A Reading Based on Foucault's Analysis of Liberal Governmentality
Authors: Mehmet Ali Geniş
Published: 2026 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1800238
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 495

0

1

495

Publications

History of Brand and Trademark: A Reading Based on Foucault's Analysis of Liberal Governmentality
Authors: Mehmet Ali Geniş
Published: 2026 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1800238
FAVORITE 1 TOTAL DOWNLOAD COUNT 495

1

495

Looking For the Traces of the Marketing Activities in the Old Assyrian Trade: A Re-Reading Through the Literature Related To Kultepe Tablets
Authors: Mehmet Ali Geniş
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1567

1

1567

Desire Marketing: A Lacan Reading Regarding Fantasy Scenes of BMW Brand in Çukur Series
Authors: Mehmet Ali Geniş
Published: 2021 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.971976
FAVORITE 3 TOTAL DOWNLOAD COUNT 3271

3

3271

HOW CAN MARKETING IDEOLOGY AS A HEGEMONIC POWER CREATE “FALSE CONSCIOUSNESS’’? CRITICAL POSITION AND ANALYSIS THROUGH CULTURAL READING
Authors: Nurhan Papatya, Mehmet Ali Geniş
Published: 2019 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1836

1

1836

IDEOLOGICAL LANGUAGE AND DISCOURSE IN ADVERTISEMENTS: A CRITICAL EVALUATION FROM THE PERSPECTIVE OF NORMAN FAIRCLOUGH
Authors: Nurhan Papatya , Mehmet Ali Geniş
Published: 2018 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.444582
FAVORITE 0 TOTAL DOWNLOAD COUNT 6073

0

6073

Articles published in
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Editorship
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Technical Editor , Editor , Section Editor , Copyeditor , Secretary , Production Editor , Language Editor
Editorial Board Memberships
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Applied Sciences of Mehmet Akif Ersoy University

Publications

Desire Marketing: A Lacan Reading Regarding Fantasy Scenes of BMW Brand in Çukur Series
Authors: Mehmet Ali Geniş
Published: 2021 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.971976
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 3271

1

3

3271

IDEOLOGICAL LANGUAGE AND DISCOURSE IN ADVERTISEMENTS: A CRITICAL EVALUATION FROM THE PERSPECTIVE OF NORMAN FAIRCLOUGH
Authors: Nurhan Papatya , Mehmet Ali Geniş
Published: 2018 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.444582
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 6073

5

0

6073

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