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Mustafa Şehirli Dr. SAĞLIK BİLİMLERİ ÜNİVERSİTESİ
Publication 13 Review 9 CrossRef Cited 2
13 Publication
9 Review
2 CrossRef Cited

Research Fields

Customer Relationship Management Integrated Marketing Communication Marketing Digital Marketing Service Marketing

Institution

SAĞLIK BİLİMLERİ ÜNİVERSİTESİ

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CONSUMERS' SELF-IDENTITY PERSPECTIVES ON BRAND PREFERENCES AND BOYCOTT BEHAVIOUR: AN APPLICATION OF A BLIND TASTE TEST
Published: 2025 , Oneri
DOI: 10.14783/maruoneri.1580403
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