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Mustafa Şehirli Dr. SAĞLIK BİLİMLERİ ÜNİVERSİTESİ
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13 Publication
8 Review
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Customer Relationship Management Integrated Marketing Communication Marketing Digital Marketing Service Marketing

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SAĞLIK BİLİMLERİ ÜNİVERSİTESİ

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CONSUMERS' SELF-IDENTITY PERSPECTIVES ON BRAND PREFERENCES AND BOYCOTT BEHAVIOUR: AN APPLICATION OF A BLIND TASTE TEST
Published: 2025 , Oneri
DOI: 10.14783/maruoneri.1580403
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