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Samet Aydın Assoc. Prof. Dr. MALTEPE ÜNİVERSİTESİ
Publication 10 Review 13 CrossRef Cited 33 TR Dizin Cited 17
10 Publication
13 Review
33 CrossRef Cited
17 TR Dizin Cited
0000-0003-2275-4682

Research Fields

Industrial Marketing Marketing Research Methodology Digital Marketing Sales Management Customer Relationship Management Marketing in International Trade

Institution

MALTEPE ÜNİVERSİTESİ

Popular Publications

Customer Experience within Digital Transformation in Banking: The Reflections on Customer Loyalty, Satisfaction, and Referral
Authors: Samet Aydın , Ecem Onaylı
Published: 2020 , Journal of Management and Economics
DOI: 10.18657/yonveek.746918
CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

5

2

0

COVID-19 Sürecinde Çevrimiçi İkinci El Ürün Alışverişine Yönelik Tutum ve Satın Alma Niyeti Üzerine Bir Araştırma
Authors: Sahure Gonca Telli , Samet Aydın , Didem Gezmişoğlu Şen
Published: 2021 , Journal of Aksaray University Faculty of Economics and Administrative Sciences
DOI: 10.52791/aksarayiibd.870124
CITED 7 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

7

2

0

Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2021 , Journal of University Research
DOI: 10.32329/uad.878216
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

1

2

0

THE USAGE OF SMART TECHNOLOGIES DURING CUSTOMER INTERACTION IN RETAIL BANKING AFTER COVID-19
Authors: Sahure Gonca Telli , Samet Aydın , Ahmet Selim Karaköse
Published: 2022 , Dogus University Journal
DOI: 10.31671/doujournal.911906
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

2

1

0

Transformation of Ecological Mindset in Universities and Sustainable Universities
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2024 , Journal of University Research
DOI: 10.32329/uad.1474062
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

5

1

0

Publications

The Use of Artificial Intelligence in Universities: Transformations, Returns and Preparation for the Future
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2025 , Journal of University Research
DOI: 10.32329/uad.1609305
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

0

A Sample Strategic Marketing Application: Patient Segmentation And Channel Analysis With The LRM Model
Authors: Mustafa Şehirli , Samet Aydın
Published: 2024 , International Journal of Multidisciplinary Studies and Innovative Technologies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

0

0

Transformation of Ecological Mindset in Universities and Sustainable Universities
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2024 , Journal of University Research
DOI: 10.32329/uad.1474062
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

0

THE USAGE OF SMART TECHNOLOGIES DURING CUSTOMER INTERACTION IN RETAIL BANKING AFTER COVID-19
Authors: Sahure Gonca Telli , Samet Aydın , Ahmet Selim Karaköse
Published: 2022 , Dogus University Journal
DOI: 10.31671/doujournal.911906
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

0

COVID-19 Sürecinde Çevrimiçi İkinci El Ürün Alışverişine Yönelik Tutum ve Satın Alma Niyeti Üzerine Bir Araştırma
Authors: Sahure Gonca Telli , Samet Aydın , Didem Gezmişoğlu Şen
Published: 2021 , Journal of Aksaray University Faculty of Economics and Administrative Sciences
DOI: 10.52791/aksarayiibd.870124
FAVORITE 2 TOTAL DOWNLOAD COUNT 0

2

0

Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2021 , Journal of University Research
DOI: 10.32329/uad.878216
FAVORITE 2 TOTAL DOWNLOAD COUNT 0

2

0

THE EFFECTS OF CRM OVER SALESPERSONS’ SELLING INTENTION AND SALES PERFORMANCE: A RESEARCH IN TURKISH NON-LIFE INSURANCE MARKET
Authors: Samet Aydın , Serkan Akyollu
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.844803
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

0

E-PERAKENDE SEKTÖRÜNDE SATIŞ SONRASI HİZMETLERİN MÜŞTERİ TATMİNİ VE TEKRAR SATIN ALMA NİYETİNE ETKİSİ
Authors: Samet Aydın , Kübra Mermertaş
Published: 2020 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2020.036
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

0

Customer Experience within Digital Transformation in Banking: The Reflections on Customer Loyalty, Satisfaction, and Referral
Authors: Samet Aydın , Ecem Onaylı
Published: 2020 , Journal of Management and Economics
DOI: 10.18657/yonveek.746918
FAVORITE 2 TOTAL DOWNLOAD COUNT 0

2

0

THE EFFECT OF BRAND EQUITY IN DIGITAL MARKETING ON INTERMEDIARY SATISFACTION IN THE INSURANCE INDUSTRY
Authors: Samet Aydın , Tahir Kirazlı
Published: 2020 , Kayseri University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

0

Articles published in
Dogus University Journal
Dogus University Journal
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Multidisciplinary Studies and Innovative Technologies
International Journal of Multidisciplinary Studies and Innovative Technologies
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Management and Economics
Journal of Management and Economics
Journal of University Research
Journal of University Research
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences

Reviews

Akademik Hassasiyetler
Akademik Hassasiyetler
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ankara University SBF Journal
Ankara University SBF Journal
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
International Journal of Management Academy
International Journal of Management Academy
Journal of University Research
Journal of University Research
Maltepe University Academic Perspective
Maltepe University Academic Perspective

Publications

The Use of Artificial Intelligence in Universities: Transformations, Returns and Preparation for the Future
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2025 , Journal of University Research
DOI: 10.32329/uad.1609305
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

5

1

0

Transformation of Ecological Mindset in Universities and Sustainable Universities
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2024 , Journal of University Research
DOI: 10.32329/uad.1474062
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

5

1

0

THE USAGE OF SMART TECHNOLOGIES DURING CUSTOMER INTERACTION IN RETAIL BANKING AFTER COVID-19
Authors: Sahure Gonca Telli , Samet Aydın , Ahmet Selim Karaköse
Published: 2022 , Dogus University Journal
DOI: 10.31671/doujournal.911906
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

2

1

0

COVID-19 Sürecinde Çevrimiçi İkinci El Ürün Alışverişine Yönelik Tutum ve Satın Alma Niyeti Üzerine Bir Araştırma
Authors: Sahure Gonca Telli , Samet Aydın , Didem Gezmişoğlu Şen
Published: 2021 , Journal of Aksaray University Faculty of Economics and Administrative Sciences
DOI: 10.52791/aksarayiibd.870124
CITED 7 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

7

2

0

Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era
Authors: Sahure Gonca Telli , Samet Aydın
Published: 2021 , Journal of University Research
DOI: 10.32329/uad.878216
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

1

2

0

THE EFFECTS OF CRM OVER SALESPERSONS’ SELLING INTENTION AND SALES PERFORMANCE: A RESEARCH IN TURKISH NON-LIFE INSURANCE MARKET
Authors: Samet Aydın , Serkan Akyollu
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.844803
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

2

1

0

E-PERAKENDE SEKTÖRÜNDE SATIŞ SONRASI HİZMETLERİN MÜŞTERİ TATMİNİ VE TEKRAR SATIN ALMA NİYETİNE ETKİSİ
Authors: Samet Aydın , Kübra Mermertaş
Published: 2020 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2020.036
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

6

1

0

Customer Experience within Digital Transformation in Banking: The Reflections on Customer Loyalty, Satisfaction, and Referral
Authors: Samet Aydın , Ecem Onaylı
Published: 2020 , Journal of Management and Economics
DOI: 10.18657/yonveek.746918
CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

5

2

0

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