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Emrah Gülmez Assoc. Prof. Dr. Anadolu Üniversitesi
Publication 3 Review 8 CrossRef Cited 13 TR Dizin Cited 20
3 Publication
8 Review
13 CrossRef Cited
20 TR Dizin Cited

Research Fields

Product and Brand Management Communication and Media Studies Communication Studies Communication Technology and Digital Media Studies Organisational, Interpersonal and Intercultural Communication New Communication Technologies New Media Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Ad Writing Integrated Marketing Communication Public Relations Public Relations Campaigns and Applications Public Relations Methods and Instruments Institutional Communication Digital Marketing Intercultural Communication Marketing Research Methodology Marketing Communications Advertisement Consumer Behaviour International Marketing

Institution

Anadolu Üniversitesi

Popular Publications

6

1

10164

Evaluation of Netflix’s Local Ads for Turkey in the Context of Global Brands’ Local Advertising Strategies
DOI: 10.17680/erciyesiletisim.485435
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 7842

7

1

7842

Publications

Evaluation of Netflix’s Local Ads for Turkey in the Context of Global Brands’ Local Advertising Strategies
DOI: 10.17680/erciyesiletisim.485435
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 7842

7

1

7842

6

1

10164