Hayrettin Zengin profile image
Hayrettin Zengin Prof. Dr. Sakarya Üniversitesi İşletme Fakültesi
Publication 3 Review 13
3 Publication
13 Review

Research Fields

Marketing Digital Marketing Intercultural Communication Customer Relationship Management Marketing Research Methodology Consumer Behaviour Product and Brand Management Entrepreneurship

Institution

Sakarya Üniversitesi İşletme Fakültesi

Popular Publications

Comparison of The Turkish and American Shopping Centers Within The Context of The Industry Life Cycle
Authors: Hayrettin Zengin , Rifat Goroner, Fatih Geçti
Published: 2013 , Sakarya İktisat Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 612

0

1

612

Brand Identification and Consumer Brand Engagement Relationship: The Mediating Role of Brand Passion
Authors: Eda Kutlu , Hayrettin Zengin
Published: 2023 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1258035
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 517

0

1

517

Publications

MEASURING CONSUMERS' ATTITUDES TOWARDS SALES PROMOTION PRACTICES: A SCALE DEVELOPMENT STUDY
Authors: Aykut Yılmaz , Hayrettin Zengin
Published: 2023 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1334383
FAVORITE 0 TOTAL DOWNLOAD COUNT 224

0

224

Brand Identification and Consumer Brand Engagement Relationship: The Mediating Role of Brand Passion
Authors: Eda Kutlu , Hayrettin Zengin
Published: 2023 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1258035
FAVORITE 1 TOTAL DOWNLOAD COUNT 517

1

517

Comparison of The Turkish and American Shopping Centers Within The Context of The Industry Life Cycle
Authors: Hayrettin Zengin , Rifat Goroner, Fatih Geçti
Published: 2013 , Sakarya İktisat Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 612

1

612

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Sakarya İktisat Dergisi
Sakarya İktisat Dergisi

Reviews

Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Doğuş Üniversitesi Dergisi
Doğuş Üniversitesi Dergisi
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kırıkkale University Journal of Social Sciences
Kırıkkale University Journal of Social Sciences
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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