Hayrettin Zengin profile image
Hayrettin Zengin Prof. Dr. Sakarya Üniversitesi İşletme Fakültesi
Publication 3 Review 14
3 Publication
14 Review

Research Fields

Marketing Marketing Research Methodology Intercultural Communication Consumer Behaviour Digital Marketing Product and Brand Management Customer Relationship Management Entrepreneurship

Institution

Sakarya Üniversitesi İşletme Fakültesi

Popular Publications

Comparison of The Turkish and American Shopping Centers Within The Context of The Industry Life Cycle
Authors: Hayrettin Zengin , Rifat Goroner, Fatih Geçti
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 732

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Publications

MEASURING CONSUMERS' ATTITUDES TOWARDS SALES PROMOTION PRACTICES: A SCALE DEVELOPMENT STUDY
Published: 2023 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1334383
FAVORITE 0 TOTAL DOWNLOAD COUNT 451

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