Sema Gumus profile image
Sema Gumus Dr. It is not affiliated with an institution
Publication 9 Review 4 CrossRef Cited 4
9 Publication
4 Review
4 CrossRef Cited

Research Fields

Digitalization Communication and Media Studies Product and Brand Management

Institution

It is not affiliated with an institution

Popular Publications

PAZARLAMA İLETİŞİMİ BAĞLAMINDA MARKANIN TESCİLİ SONRASI KONUMU: ETİ, ÜLKER VE TORKU ÖRNEKLERİ
Authors: Sema Gümüş , And Algül
Published: 2018 , e-Journal of New Media
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 6090

0

2

6090

ROLEX AND APPLE RELATIONSHIP BETWEEN BRAND REPUTATION AND BRAND VALUE CONCEPTS AND TRADEMARK REGISTRATION IN THE CONTEXT OF GLOBALIZATION
Authors: Aysun Köktener , Sema Gumus , Seda Şahar
Published: 2020 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.699900
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2517

0

2

2517

Kamu Kurumlarındaki Dijitalleşmenin Örgütsel İletişime Etkisi: Türk Patent ve Marka Kurumu Örneği
Authors: Sema Gumus
Published: 2023 , Milli Kültür Araştırmaları Dergisi
DOI: 10.55774/mikad.1392592
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1296

1

2

1296

THE IMPORTANCE OF BRANDING WITHIN THE SCOPE OF GOVERNMENT SUPPORTS: TURQUALITY EXAMPLE
Authors: Sema Gumus
Published: 2024 , International Journal of Arts and Social Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3098

0

1

3098

BRANDING IN GLOBAL MARKETING: THE BURBERRY
Authors: Sema Gumus
Published: 2026 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1942971
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 97

0

1

97

Publications

BRANDING IN GLOBAL MARKETING: THE BURBERRY
Authors: Sema Gumus
Published: 2026 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1942971
FAVORITE 1 TOTAL DOWNLOAD COUNT 97

1

97

EVALUATION OF BRAND REPUTATION AND THE WELL-KNOWN TRADEMARK CONCEPT IN THE CONTEXT OF GLOBALIZATION: VAKKO
Authors: Sema Gumus
Published: 2026 , Uluslararası Türk Dünyası Araştırmaları Dergisi
DOI: 10.59182/tudad.1940704
FAVORITE 0 TOTAL DOWNLOAD COUNT 113

0

113

The Role of Artificial Intelligence in Advertising: A Focus Group Study on the Example of Amazon
Authors: Sema Gumus
Published: 2026 , Kent Akademisi
DOI: 10.35674/kent.1767189
FAVORITE 0 TOTAL DOWNLOAD COUNT 492

0

492

INTERNATIONAL PROTECTION OF TRADEMARKS AT THE INTERNATIONAL LEVEL: A COMPARISON BETWEEN THE UK AND TÜRKİYE
Authors: Sema Gumus , Gamze Coşkun Bakir
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1735983
FAVORITE 0 TOTAL DOWNLOAD COUNT 582

0

582

The function of extraordinary brands in the context of branding: Legal protection of taste, smell, and sound marks
Authors: Sema Gumus , Gamze Coşkun Bakır
Published: 2025 , im: Journal of Communication & Media Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 574

0

574

THE IMPORTANCE OF BRANDING WITHIN THE SCOPE OF GOVERNMENT SUPPORTS: TURQUALITY EXAMPLE
Authors: Sema Gumus
Published: 2024 , International Journal of Arts and Social Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3098

1

3098

Kamu Kurumlarındaki Dijitalleşmenin Örgütsel İletişime Etkisi: Türk Patent ve Marka Kurumu Örneği
Authors: Sema Gumus
Published: 2023 , Milli Kültür Araştırmaları Dergisi
DOI: 10.55774/mikad.1392592
FAVORITE 2 TOTAL DOWNLOAD COUNT 1296

2

1296

ROLEX AND APPLE RELATIONSHIP BETWEEN BRAND REPUTATION AND BRAND VALUE CONCEPTS AND TRADEMARK REGISTRATION IN THE CONTEXT OF GLOBALIZATION
Authors: Aysun Köktener , Sema Gumus , Seda Şahar
Published: 2020 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.699900
FAVORITE 2 TOTAL DOWNLOAD COUNT 2517

2

2517

PAZARLAMA İLETİŞİMİ BAĞLAMINDA MARKANIN TESCİLİ SONRASI KONUMU: ETİ, ÜLKER VE TORKU ÖRNEKLERİ
Authors: Sema Gümüş , And Algül
Published: 2018 , e-Journal of New Media
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 6090

2

6090

Articles published in
Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
e-Journal of New Media
e-Journal of New Media
im: Journal of Communication & Media Studies
im: Journal of Communication & Media Studies
International Journal of Arts and Social Studies
International Journal of Arts and Social Studies
Kent Akademisi
Kent Akademisi
Milli Kültür Araştırmaları Dergisi
Milli Kültür Araştırmaları Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Uluslararası Türk Dünyası Araştırmaları Dergisi
Uluslararası Türk Dünyası Araştırmaları Dergisi

Reviews

EUropean Journal of Managerial Research (EUJMR)
EUropean Journal of Managerial Research (EUJMR)
Kent Akademisi
Kent Akademisi
Milli Kültür Araştırmaları Dergisi
Milli Kültür Araştırmaları Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

Publications

The Role of Artificial Intelligence in Advertising: A Focus Group Study on the Example of Amazon
Authors: Sema Gumus
Published: 2026 , Kent Akademisi
DOI: 10.35674/kent.1767189
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 492

2

0

492

INTERNATIONAL PROTECTION OF TRADEMARKS AT THE INTERNATIONAL LEVEL: A COMPARISON BETWEEN THE UK AND TÜRKİYE
Authors: Sema Gumus , Gamze Coşkun Bakir
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1735983
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 582

1

0

582

Kamu Kurumlarındaki Dijitalleşmenin Örgütsel İletişime Etkisi: Türk Patent ve Marka Kurumu Örneği
Authors: Sema Gumus
Published: 2023 , Milli Kültür Araştırmaları Dergisi
DOI: 10.55774/mikad.1392592
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1296

1

2

1296

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.