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Sema Gumus Dr. It is not affiliated with an institution
Publication 7 Review 3 CrossRef Cited 1
7 Publication
3 Review
1 CrossRef Cited

Research Fields

Digitalization Communication and Media Studies Product and Brand Management

Institution

It is not affiliated with an institution

Popular Publications

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The Role of Artificial Intelligence in Advertising: A Focus Group Study on the Example of Amazon
Authors: Sema Gumus
Published: 2026 , Kent Akademisi
DOI: 10.35674/kent.1767189
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