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Merve Boyacı Yıldırım Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU)
Publication 8 Review 5 CrossRef Cited 5 TR Dizin Cited 6
8 Publication
5 Review
5 CrossRef Cited
6 TR Dizin Cited
0000-0003-2198-0733

Research Fields

Natural Language Processing Public Relations Communication Technology and Digital Media Studies Public Relations Campaigns and Applications Big Data Crisis Communication Media Literacy Institutional Communication Communication and Media Studies Corporate Social Responsibility Social Media Studies Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU)

Popular Publications

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 2348

1

3

2348

Brand Boycotts and Crisis Communicatıon on Social Media: An Analysis of ‘Twitter (X)’ User Comments with Text Mining
Authors: Engincan Yıldız , Merve Boyacı Yıldırım
Published: 2024 , Etkileşim
DOI: 10.32739/etkilesim.2024.7.13.249
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 4046

0

3

4046

Sosyal Medyanın Marka Kişiliği Yönünden Kullanımı: Markaların Sosyal Medyadaki Kişilik Sunumları ile Hedef Kitlelerin Marka Kişilik Algısını Karşılaştırmaya Yönelik Bir Araştırma
Authors: Merve Boyacı , Hatun Boztepe Taşkıran
Published: 2019 , Yeni Medya
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2408

0

2

2408

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2487

1

2

2487

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2149

0

1

2149

Publications

THE SENTIMENTAL FRAME OF THE MEDIA: ANALYZING THE NEWS HEADLINES ABOUT IMMIGRANTS AND REFUGEES IN ONLINE NEWS SOURCES THROUGH SENTIMENT ANALYSIS AND TOPIC MODELING
Authors: Merve Boyacı Yıldırım
Published: 2026 , Journal of Management and Economics Research
DOI: 10.11611/yead.1751799
FAVORITE 0 TOTAL DOWNLOAD COUNT 157

0

157

Public Opinion's Digital Testimony: Sentiment and Topic-Based Analysis of User Discourse on Gaza in International News
Authors: Merve Boyacı Yıldırım
Published: 2026 , TRT Akademi
DOI: 10.37679/trta.1829435
FAVORITE 0 TOTAL DOWNLOAD COUNT 353

0

353

INFODEMIC AND INFORMATION DISORDER ON THE AXIS OF DIGITALIZATION
Authors: Merve Boyacı Yıldırım , Ebru Özgen
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435823
FAVORITE 0 TOTAL DOWNLOAD COUNT 1991

0

1991

Brand Boycotts and Crisis Communicatıon on Social Media: An Analysis of ‘Twitter (X)’ User Comments with Text Mining
Authors: Engincan Yıldız , Merve Boyacı Yıldırım
Published: 2024 , Etkileşim
DOI: 10.32739/etkilesim.2024.7.13.249
FAVORITE 3 TOTAL DOWNLOAD COUNT 4046

3

4046

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
FAVORITE 2 TOTAL DOWNLOAD COUNT 2487

2

2487

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
FAVORITE 1 TOTAL DOWNLOAD COUNT 2149

1

2149

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
FAVORITE 3 TOTAL DOWNLOAD COUNT 2348

3

2348

Sosyal Medyanın Marka Kişiliği Yönünden Kullanımı: Markaların Sosyal Medyadaki Kişilik Sunumları ile Hedef Kitlelerin Marka Kişilik Algısını Karşılaştırmaya Yönelik Bir Araştırma
Authors: Merve Boyacı , Hatun Boztepe Taşkıran
Published: 2019 , Yeni Medya
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2408

2

2408

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Etkileşim
Etkileşim
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
TRT Akademi
TRT Akademi
Yeni Medya
Yeni Medya
Editorship
Journal of Sustainable Economics and Management Studies
Journal of Sustainable Economics and Management Studies
Section Editor
TroyAcademy
TroyAcademy
Section Editor
Editorial Board Memberships
Izmir Democracy University Social Sciences Review
Izmir Democracy University Social Sciences Review

Reviews

Akademik Hassasiyetler
Akademik Hassasiyetler
Alanya Academic Review
Alanya Academic Review
TroyAcademy
TroyAcademy
Yeni Medya
Yeni Medya

Publications

INFODEMIC AND INFORMATION DISORDER ON THE AXIS OF DIGITALIZATION
Authors: Merve Boyacı Yıldırım , Ebru Özgen
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435823
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1991

3

0

1991

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2487

1

2

2487

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 2348

1

3

2348

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.