avatar
Merve Boyacı Yıldırım Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU)
Publication 11 Review 11 CrossRef Cited 12 TR Dizin Cited 6
11 Publication
11 Review
12 CrossRef Cited
6 TR Dizin Cited
0000-0003-2198-0733

Research Fields

Natural Language Processing Public Relations Communication Technology and Digital Media Studies Public Relations Campaigns and Applications Big Data Crisis Communication Media Literacy Institutional Communication Communication and Media Studies Corporate Social Responsibility Social Media Studies Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU)

Popular Publications

Brand Boycotts and Crisis Communicatıon on Social Media: An Analysis of ‘Twitter (X)’ User Comments with Text Mining
Authors: Engincan Yıldız , Merve Boyacı Yıldırım
Published: 2024 , Etkileşim
DOI: 10.32739/etkilesim.2024.7.13.249
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 4627

0

3

4627

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 2837

1

3

2837

Sosyal Medyanın Marka Kişiliği Yönünden Kullanımı: Markaların Sosyal Medyadaki Kişilik Sunumları ile Hedef Kitlelerin Marka Kişilik Algısını Karşılaştırmaya Yönelik Bir Araştırma
Authors: Merve Boyacı , Hatun Boztepe Taşkıran
Published: 2019 , Yeni Medya
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2692

0

2

2692

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2875

2

2

2875

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2580

2

1

2580

Publications

Data-Driven Analysis of Social Media Usage in Türkiye’s Most Valuable Brands
Authors: Merve Boyacı Yıldırım , Adnan Duygun
Published: 2026 , Journal of Selcuk Communication
DOI: 10.18094/josc.1931130
FAVORITE 1 TOTAL DOWNLOAD COUNT 204

1

204

Slopaganda and AI-Generated Images: A Semiotic Analysis of Trump
Authors: Merve Boyacı Yıldırım , Emre Ergen
Published: 2026 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 465

0

465

Digital Gastrodiplomacy: A Comparative Analysis of Influencer Discourses and Audience Reception on YouTube through the Lens of Turkish Cuisine
Authors: Merve Boyacı Yıldırım
Published: 2026 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1879025
FAVORITE 0 TOTAL DOWNLOAD COUNT 505

0

505

THE SENTIMENTAL FRAME OF THE MEDIA: ANALYZING THE NEWS HEADLINES ABOUT IMMIGRANTS AND REFUGEES IN ONLINE NEWS SOURCES THROUGH SENTIMENT ANALYSIS AND TOPIC MODELING
Authors: Merve Boyacı Yıldırım
Published: 2026 , Journal of Management and Economics Research
DOI: 10.11611/yead.1751799
FAVORITE 0 TOTAL DOWNLOAD COUNT 983

0

983

Public Opinion's Digital Testimony: Sentiment and Topic-Based Analysis of User Discourse on Gaza in International News
Authors: Merve Boyacı Yıldırım
Published: 2026 , TRT Akademi
DOI: 10.37679/trta.1829435
FAVORITE 1 TOTAL DOWNLOAD COUNT 834

1

834

INFODEMIC AND INFORMATION DISORDER ON THE AXIS OF DIGITALIZATION
Authors: Merve Boyacı Yıldırım , Ebru Özgen
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435823
FAVORITE 0 TOTAL DOWNLOAD COUNT 3033

0

3033

Brand Boycotts and Crisis Communicatıon on Social Media: An Analysis of ‘Twitter (X)’ User Comments with Text Mining
Authors: Engincan Yıldız , Merve Boyacı Yıldırım
Published: 2024 , Etkileşim
DOI: 10.32739/etkilesim.2024.7.13.249
FAVORITE 3 TOTAL DOWNLOAD COUNT 4627

3

4627

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
FAVORITE 2 TOTAL DOWNLOAD COUNT 2875

2

2875

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
FAVORITE 1 TOTAL DOWNLOAD COUNT 2580

1

2580

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
FAVORITE 3 TOTAL DOWNLOAD COUNT 2837

3

2837

Sosyal Medyanın Marka Kişiliği Yönünden Kullanımı: Markaların Sosyal Medyadaki Kişilik Sunumları ile Hedef Kitlelerin Marka Kişilik Algısını Karşılaştırmaya Yönelik Bir Araştırma
Authors: Merve Boyacı , Hatun Boztepe Taşkıran
Published: 2019 , Yeni Medya
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2692

2

2692

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Communication and Diplomacy
Communication and Diplomacy
Etkileşim
Etkileşim
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
TRT Akademi
TRT Akademi
Yeni Medya
Yeni Medya
Editorship
Journal of Sustainable Economics and Management Studies
Journal of Sustainable Economics and Management Studies
Section Editor
TroyAcademy
TroyAcademy
Section Editor
Editorial Board Memberships
Izmir Democracy University Social Sciences Review
Izmir Democracy University Social Sciences Review

Reviews

Akademik Hassasiyetler
Akademik Hassasiyetler
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Alanya Academic Review
Alanya Academic Review
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Izmir Democracy University Social Sciences Review
Izmir Democracy University Social Sciences Review
Journal of Roma Language and Culture Research Institute
Journal of Roma Language and Culture Research Institute
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
TroyAcademy
TroyAcademy
TRT Akademi
TRT Akademi
Yeni Medya
Yeni Medya

Publications

Digital Gastrodiplomacy: A Comparative Analysis of Influencer Discourses and Audience Reception on YouTube through the Lens of Turkish Cuisine
Authors: Merve Boyacı Yıldırım
Published: 2026 , Communication and Diplomacy
DOI: 10.54722/iletisimvediplomasi.1879025
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 505

1

0

505

Public Opinion's Digital Testimony: Sentiment and Topic-Based Analysis of User Discourse on Gaza in International News
Authors: Merve Boyacı Yıldırım
Published: 2026 , TRT Akademi
DOI: 10.37679/trta.1829435
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 834

2

1

834

INFODEMIC AND INFORMATION DISORDER ON THE AXIS OF DIGITALIZATION
Authors: Merve Boyacı Yıldırım , Ebru Özgen
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435823
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 3033

4

0

3033

COLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.825784
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2875

2

2

2875

ENRICHING THE MEANING WITH ASSOCIATIONS IN ADVERTISEMENTS: SEMIOTIC ANALYSIS OF TURKCELL FIBER ADVERTISING
Authors: Merve Boyacı Yıldırım
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.836625
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2580

2

1

2580

Social Media Usage in Digital Activism: Analysis of an Online Hacktivist Network
Authors: Merve Boyacı
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.681189
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 2837

1

3

2837

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.