Perihan Şeker profile image
Perihan Şeker Assoc. Prof. Dr. NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 9 Review 11 CrossRef Cited 9
9 Publication
11 Review
9 CrossRef Cited

Research Fields

Marketing

Institution

NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

THE IMPACT AND FUTURE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES IN TÜRKİYE
Authors: Perihan Şeker
Published: 2025 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1571107
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 4682

3

3

4682

GREENWASHING OR GENUINE ENVIRONMENTALISM? THE IMPACT OF ECO-FRIENDLY ADVERTISING MESSAGES ON CONSUMER PERCEPTION
Authors: Ferda Akünver , Perihan Şeker
Published: 2026 , İletişim Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 443

0

3

443

Gösterişçi Tüketim Bağlamında “Kirli Sepeti” Dizisinin Göstergebilimsel Analizi
Authors: Perihan Şeker , Emine Pehlivanlı , Ayşe Akyayla
Published: 2024 , Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 768

0

2

768

The Effects of Vloggers As Social Media Influencer on Purchase Intention of Young People
Authors: Perihan Şıker
Published: 2019 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1786

0

2

1786

TELEVİZYON REKLAMLARINDA YER ALAN ÜNLÜLERİN MARKA FARKINDALIĞI YARATMADA ETKİSİ
Authors: Perihan Şıker , İşıl Horzum
Published: 2016 , Journal of Erciyes Communication
DOI: 10.17680/akademia.39321
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1327

0

1

1327

Publications

The Impact of Mothers' Sustainable Consumption Habits on Children's Environmental Awareness
Authors: Perihan Şeker
Published: 2026 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1805956
FAVORITE 0 TOTAL DOWNLOAD COUNT 967

0

967

GREENWASHING OR GENUINE ENVIRONMENTALISM? THE IMPACT OF ECO-FRIENDLY ADVERTISING MESSAGES ON CONSUMER PERCEPTION
Authors: Ferda Akünver , Perihan Şeker
Published: 2026 , İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 443

3

443

TÜKETİCİLERİN YEREL VE KÜRESEL MARKA TERCİHİNDE ETKİLİ OLAN FAKTÖRLERİN İNCELENMESİ
Authors: Ebru Türkan , Gülsüm Korkmaz , Perihan Şeker
Published: 2025 , Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 613

1

613

THE IMPACT AND FUTURE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES IN TÜRKİYE
Authors: Perihan Şeker
Published: 2025 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1571107
FAVORITE 3 TOTAL DOWNLOAD COUNT 4682

3

4682

Gösterişçi Tüketim Bağlamında “Kirli Sepeti” Dizisinin Göstergebilimsel Analizi
Authors: Perihan Şeker , Emine Pehlivanlı , Ayşe Akyayla
Published: 2024 , Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 768

2

768

Investigation of Factors Affecting the Online Purchase Intention by the Integration of The Planned Behavior Theory and The Technology Acceptance Model
Authors: Perihan Şıker , Hülya Tuğçe Ülger
Published: 2019 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.525419
FAVORITE 1 TOTAL DOWNLOAD COUNT 2112

1

2112

The Effects of Vloggers As Social Media Influencer on Purchase Intention of Young People
Authors: Perihan Şıker
Published: 2019 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1786

2

1786

THE UNBEARABLE LIGHTNESS OF DIGITAL ACTIVISM: THE EFFECT OF GENDER ON SOCIAL ACTIVIST PARTICIPATION LEVEL OF UNIVERSITY STUDENTS
Authors: Elif Şeşen , Perihan Şıker
Published: 2019 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.404506
FAVORITE 1 TOTAL DOWNLOAD COUNT 1788

1

1788

TELEVİZYON REKLAMLARINDA YER ALAN ÜNLÜLERİN MARKA FARKINDALIĞI YARATMADA ETKİSİ
Authors: Perihan Şıker , İşıl Horzum
Published: 2016 , Journal of Erciyes Communication
DOI: 10.17680/akademia.39321
FAVORITE 1 TOTAL DOWNLOAD COUNT 1327

1

1327

Articles published in
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
İletişim Çalışmaları Dergisi
İletişim Çalışmaları Dergisi
Journal of Erciyes Communication
Journal of Erciyes Communication
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Ahi Evran Akademi
Ahi Evran Akademi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Erciyes Communication
Journal of Erciyes Communication
Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches

Publications

THE IMPACT AND FUTURE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES IN TÜRKİYE
Authors: Perihan Şeker
Published: 2025 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1571107
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 4682

3

3

4682

Investigation of Factors Affecting the Online Purchase Intention by the Integration of The Planned Behavior Theory and The Technology Acceptance Model
Authors: Perihan Şıker , Hülya Tuğçe Ülger
Published: 2019 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.525419
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2112

4

1

2112

THE UNBEARABLE LIGHTNESS OF DIGITAL ACTIVISM: THE EFFECT OF GENDER ON SOCIAL ACTIVIST PARTICIPATION LEVEL OF UNIVERSITY STUDENTS
Authors: Elif Şeşen , Perihan Şıker
Published: 2019 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.404506
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1788

2

1

1788

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.