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Sevgi Nur Kuruş Asst. Prof. Dr. İSTANBUL YENİ YÜZYIL ÜNİVERSİTESİ
Publication 7 Review 14 CrossRef Cited 1
7 Publication
14 Review
1 CrossRef Cited
0000-0001-6152-7285

Research Fields

Advertising Analysis Marketing Communications Digital Advertising Advertisement Advertising Campaigns Consumer Behaviour

Institution

İSTANBUL YENİ YÜZYIL ÜNİVERSİTESİ

Popular Publications

Investigation of The Effects of Marketing Messages on E-sports Consumer Attitudes: Consumer Attitudes towards Twitch Advertisements
Authors: Dr. Öğr. Üyesi Sevgi Nur Sadedil
Published: 2022 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1150

0

1

1150

The Impact of Data-Based Marketing Activities On Consumer Purchase Intention
Authors: Demet Çakmak , Sevgi Nur Sadedil
Published: 2023 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1295394
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 981

0

1

981

REFLECTION OF THE PRESENTATION OF PRODUCT NAME CHANGE THROUGH ADVERTISING TO THE AUDIENCE WITHIN THE SCOPE OF BRAND ACTIVISM
Authors: Sevgi Nur Sadedil
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606089
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1004

1

1

1004

AN INTERDISCIPLINARY STUDY ON PRODUCT PLACEMENT ADVERTISEMENTS IN CINEMA FILMS
Authors: Kamer İncedursun , Sevgi Nur Sadedil
Published: 2025 , Dicle University Social Sciences Institute Journal
DOI: 10.15182/diclesosbed.1696504
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 558

0

1

558

Evaluating Television Series Advertisements From An Integrated Marketing Communication Perspective
Authors: Sevgi Nur Kuruş
Published: 2026 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1839403
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 322

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1

322

Publications

Evaluating Television Series Advertisements From An Integrated Marketing Communication Perspective
Authors: Sevgi Nur Kuruş
Published: 2026 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1839403
FAVORITE 1 TOTAL DOWNLOAD COUNT 322

1

322

THE EFFECT OF USING DISABLED REPRESENTATIONS IN ADVERTISEMENTS ON ATTITUDES TOWARDS PEOPLE WITH DISABILITIES
Authors: Sevgi Nur Kuruş
Published: 2026 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.1800416
FAVORITE 0 TOTAL DOWNLOAD COUNT 249

0

249

AUDIENCE ATTITUDES TOWARDS SOCIAL ADVERTISEMENTS IN HEALTH COMMUNICATION CAMPAIGNS
Authors: Sevgi Nur Kuruş
Published: 2025 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1576278
FAVORITE 0 TOTAL DOWNLOAD COUNT 539

0

539

AN INTERDISCIPLINARY STUDY ON PRODUCT PLACEMENT ADVERTISEMENTS IN CINEMA FILMS
Authors: Kamer İncedursun , Sevgi Nur Sadedil
Published: 2025 , Dicle University Social Sciences Institute Journal
DOI: 10.15182/diclesosbed.1696504
FAVORITE 1 TOTAL DOWNLOAD COUNT 558

1

558

REFLECTION OF THE PRESENTATION OF PRODUCT NAME CHANGE THROUGH ADVERTISING TO THE AUDIENCE WITHIN THE SCOPE OF BRAND ACTIVISM
Authors: Sevgi Nur Sadedil
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606089
FAVORITE 1 TOTAL DOWNLOAD COUNT 1004

1

1004

The Impact of Data-Based Marketing Activities On Consumer Purchase Intention
Authors: Demet Çakmak , Sevgi Nur Sadedil
Published: 2023 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1295394
FAVORITE 1 TOTAL DOWNLOAD COUNT 981

1

981

Investigation of The Effects of Marketing Messages on E-sports Consumer Attitudes: Consumer Attitudes towards Twitch Advertisements
Authors: Dr. Öğr. Üyesi Sevgi Nur Sadedil
Published: 2022 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1150

1

1150

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi

Reviews

Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Etkileşim
Etkileşim
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Travel and Hotel Business
Journal of Travel and Hotel Business
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Yeni Yüzyıl'da İletişim Çalışmaları
Yeni Yüzyıl'da İletişim Çalışmaları

Publications

REFLECTION OF THE PRESENTATION OF PRODUCT NAME CHANGE THROUGH ADVERTISING TO THE AUDIENCE WITHIN THE SCOPE OF BRAND ACTIVISM
Authors: Sevgi Nur Sadedil
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606089
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1004

1

1

1004

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