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Yavuz Selim Gülmez Asst. Prof. Dr. MARDİN ARTUKLU ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI
Publication 10 Review 14 CrossRef Cited 4 TR Dizin Cited 4
10 Publication
14 Review
4 CrossRef Cited
4 TR Dizin Cited
0000-0002-9846-596X

Research Fields

Marketing Digital Marketing Product and Brand Management

Institution

MARDİN ARTUKLU ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI

Popular Publications

Review of the Mardin City from Consumer based Brand Equity Perspective
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1016409
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 717

0

2

717

POTENTIAL ANTECEDENTS AND CONSEQUENCES OF BRAND HATE IN SPORTS TEAM FANDOM
Authors: Yavuz Selim Gülmez
Published: 2025 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1529081
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 532

0

2

532

Determination of Factors Affecting Consumers’ Bulgur Consumption Preferences
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2022 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.962334
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1016

0

1

1016

Online product returns: A study on the strategic advantages of brands
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Mehmet Zekerya Çelik
Published: 2025 , Journal of Internet Applications and Management
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 681

0

1

681

THE ROLE OF MANAGERS’ MORAL MATURITY AND UTILITARIANISM PERCEPTIONS AND ATTITUDES IN BRANDS’ CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES
Authors: Yavuz Selim Gülmez
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 673

0

1

673

Publications

Transforming Environmental Values into Economic Behaviour: The Mediating Role of Green Consumer Identity in Willingness to Pay More
Authors: Yavuz Selim Gülmez
Published: 2025 , Sosyal Mucit Academic Review
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 559

0

559

POTENTIAL ANTECEDENTS AND CONSEQUENCES OF BRAND HATE IN SPORTS TEAM FANDOM
Authors: Yavuz Selim Gülmez
Published: 2025 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1529081
FAVORITE 2 TOTAL DOWNLOAD COUNT 532

2

532

THE ROLE OF MANAGERS’ MORAL MATURITY AND UTILITARIANISM PERCEPTIONS AND ATTITUDES IN BRANDS’ CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES
Authors: Yavuz Selim Gülmez
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 673

1

673

Online product returns: A study on the strategic advantages of brands
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Mehmet Zekerya Çelik
Published: 2025 , Journal of Internet Applications and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 681

1

681

Sosyal Medya Çağında Kanaat Önderliği: İnfluencer Etkisiyle Satın Alma Niyeti ve Marka Güveni
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Gülizar Hattapoğlu
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1506896
FAVORITE 1 TOTAL DOWNLOAD COUNT 718

1

718

SAĞLIK HİZMETLERİ TÜKETİCİLERİNİN COVID-19’A YÖNELİK AŞI TEREDDÜTLERİNİ ETKİLEYEN FAKTÖRLERİN BELİRLENMESİ
Authors: Yavuz Selim Gülmez , Hüdaverdi Bircan , Hatice Yılmaz
Published: 2023 , Ancient Academy SBD
DOI: 10.55805/kadimsbd.1286148
FAVORITE 0 TOTAL DOWNLOAD COUNT 945

0

945

MARKA KONUMLANDIRMADA ALGILAMA HARİTALARININ KULLANIMINA YÖNELİK TEORİK BİR İNCELEME
Authors: Yavuz Selim Gülmez , Elif Boyraz
Published: 2022 , Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
DOI: 10.55119/artuklu.1103782
FAVORITE 1 TOTAL DOWNLOAD COUNT 2403

1

2403

Determination of Factors Affecting Consumers’ Bulgur Consumption Preferences
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2022 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.962334
FAVORITE 1 TOTAL DOWNLOAD COUNT 1016

1

1016

Review of the Mardin City from Consumer based Brand Equity Perspective
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1016409
FAVORITE 2 TOTAL DOWNLOAD COUNT 717

2

717

“IS THERE NO MIDDLE WAY?”:A RESEARCH ON COUPLES’ INFLUENCE STRATEGIES
Authors: Fikret Gürses, Yavuz Selim Gülmez , Tuğba Kılıçer
Published: 2018 , The Journal of Social Sciences Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 805

0

805

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Ancient Academy SBD
Ancient Academy SBD
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
The Journal of Social Sciences Research
The Journal of Social Sciences Research
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Ancient Academy SBD
Ancient Academy SBD
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Instıtute of Health Sciences Journal
Instıtute of Health Sciences Journal
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Transportation and Logistics
Journal of Transportation and Logistics
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
The Journal of Social Sciences Research
The Journal of Social Sciences Research
Turkish Business Journal
Turkish Business Journal

Publications

Sosyal Medya Çağında Kanaat Önderliği: İnfluencer Etkisiyle Satın Alma Niyeti ve Marka Güveni
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Gülizar Hattapoğlu
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1506896
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 718

1

1

718

SAĞLIK HİZMETLERİ TÜKETİCİLERİNİN COVID-19’A YÖNELİK AŞI TEREDDÜTLERİNİ ETKİLEYEN FAKTÖRLERİN BELİRLENMESİ
Authors: Yavuz Selim Gülmez , Hüdaverdi Bircan , Hatice Yılmaz
Published: 2023 , Ancient Academy SBD
DOI: 10.55805/kadimsbd.1286148
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 945

2

0

945

MARKA KONUMLANDIRMADA ALGILAMA HARİTALARININ KULLANIMINA YÖNELİK TEORİK BİR İNCELEME
Authors: Yavuz Selim Gülmez , Elif Boyraz
Published: 2022 , Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
DOI: 10.55119/artuklu.1103782
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2403

1

1

2403

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.