Cigdem Basfirinci profile image
Cigdem Basfirinci Prof. Dr. Trabzon üniversitesi iletişim fakültesi
Publication 12 Review 12 CrossRef Cited 51 TR Dizin Cited 26
12 Publication
12 Review
51 CrossRef Cited
26 TR Dizin Cited
0000-0003-1194-9804

Research Fields

Integrated Marketing Communication Marketing Consumer Behaviour

Institution

Trabzon üniversitesi iletişim fakültesi

Popular Publications

Analysing Brand Image Through Social Network Analysis: A Research on Turkcell and Vodafone Brands
Authors: Çiğdem Başfırıncı
Published: 2016 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.30297
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 4537

4

1

4537

GENDER CHALLENGING ADS IN THE EYES OF THE AUDIENCE
Authors: Çiğdem Başfırıncı , Büşra Ergül, Behiye Özgüden
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.356369
CITED 14 FAVORITE 1 TOTAL DOWNLOAD COUNT 7396

14

1

7396

Effects of Advertisement on Purchasing Behavior in Pre-School Children
Authors: Sernur Karaoğlu, Cigdem Basfirinci
Published: 2018 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.430849
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3040

4

1

3040

Türkiye'deki İndirim Marketlerinin Marka İmajlarının Sosyal Ağ Analizi Yöntemiyle İncelenmesi: A101, BİM ve ŞOK Örneği
Authors: Cigdem Basfirinci , Zuhal Çilingir Ük , Yaşar Gültekin
Published: 2019 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.601243
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 12026

7

1

12026

TÜKETİCİ ARAŞTIRMALARINDA HASSAS KONULARIN ÖLÇÜMÜ: TÜKETİCİ ETİĞİNİN DOĞRUDAN VE DOLAYLI ÖLÇÜMÜNE YÖNELİK BİR ARAŞTIRMA
Authors: Cigdem Basfirinci
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.715456
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1881

3

1

1881

Publications

Perceptions of service occupation stereotypes among American and Turkish millennials
Authors: Musa Pınar , Coleen Wilder , Tulay Girard , Çiğdem Başfırıncı
Published: 2025 , Istanbul Business Research
DOI: 10.26650/ibr.2025.54.1538535
FAVORITE 0 TOTAL DOWNLOAD COUNT 858

0

858

THE ROLE OF VISUAL COMMUNICATION ELEMENTS OF PRODUCT IN THE CONSTRUCTION OF GENDER: AN INVESTIGATION ON CONSUMER BEHAVIOR
Authors: Nazlı Koç , Cigdem Basfirinci
Published: 2024 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1437572
FAVORITE 1 TOTAL DOWNLOAD COUNT 1247

1

1247

İLETİŞİM ALANINDAKİ MESLEKLERDE YAPAY ZEKÂ UYGULAMALARI: MEVCUT DURUM ANALİZİ VE ALAN YAZIN TARAMASI
Authors: Nazlı Koç , Cigdem Basfirinci
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1265999
FAVORITE 1 TOTAL DOWNLOAD COUNT 4210

1

4210

THE EFFECT OF USING HEROES IN PACKAGING ON THE PURCHASING BEHAVIOR OF PRESCHOOL CHILDREN
Authors: Beyza Beşikci , Cigdem Basfirinci
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.952914
FAVORITE 1 TOTAL DOWNLOAD COUNT 1767

1

1767

Occupational Gender Stereotypes for Different Sectors: A Research about Explicit and Implicit Measurement Methods
Authors: Tayfun Bulut , Cigdem Basfirinci
Published: 2021 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.946862
FAVORITE 0 TOTAL DOWNLOAD COUNT 3227

0

3227

YAPAY ZEKÂ KONUSUNUN TOPLUMSAL CİNSİYET KAPSAMINDA İNCELENMESİ: MESLEKLERE YÖNELİK BİR ARAŞTIRMA
Authors: Büşra Sedef Çifci , Cigdem Basfirinci
Published: 2020 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.819510
FAVORITE 0 TOTAL DOWNLOAD COUNT 5814

0

5814

TÜKETİCİ ARAŞTIRMALARINDA HASSAS KONULARIN ÖLÇÜMÜ: TÜKETİCİ ETİĞİNİN DOĞRUDAN VE DOLAYLI ÖLÇÜMÜNE YÖNELİK BİR ARAŞTIRMA
Authors: Cigdem Basfirinci
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.715456
FAVORITE 1 TOTAL DOWNLOAD COUNT 1881

1

1881

Türkiye'deki İndirim Marketlerinin Marka İmajlarının Sosyal Ağ Analizi Yöntemiyle İncelenmesi: A101, BİM ve ŞOK Örneği
Authors: Cigdem Basfirinci , Zuhal Çilingir Ük , Yaşar Gültekin
Published: 2019 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.601243
FAVORITE 1 TOTAL DOWNLOAD COUNT 12026

1

12026

The Construction of Gender through Children’s Advertisements: A Content Analysis of Children’s Advertisements on Turkish TV Channels
Authors: Çiğdem Başfırıncı , Mustafa Altıntaş
Published: 2019 , Istanbul Business Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1970

0

1970

Effects of Advertisement on Purchasing Behavior in Pre-School Children
Authors: Sernur Karaoğlu, Cigdem Basfirinci
Published: 2018 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.430849
FAVORITE 1 TOTAL DOWNLOAD COUNT 3040

1

3040

GENDER CHALLENGING ADS IN THE EYES OF THE AUDIENCE
Authors: Çiğdem Başfırıncı , Büşra Ergül, Behiye Özgüden
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.356369
FAVORITE 1 TOTAL DOWNLOAD COUNT 7396

1

7396

Analysing Brand Image Through Social Network Analysis: A Research on Turkcell and Vodafone Brands
Authors: Çiğdem Başfırıncı
Published: 2016 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.30297
FAVORITE 1 TOTAL DOWNLOAD COUNT 4537

1

4537

Articles published in
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Economics and Innovation
International Journal of Economics and Innovation
Istanbul Business Research
Istanbul Business Research
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Editorship
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Section Editor
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Section Editor
Editorial Board Memberships
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies

Reviews

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Fiscaoeconomia
Fiscaoeconomia
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Istanbul Business Research
Istanbul Business Research
Journal of Business Innovation and Governance
Journal of Business Innovation and Governance
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Social Sciences Institute of Mersin University
Journal of Social Sciences Institute of Mersin University
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Yeni Yüzyıl'da İletişim Çalışmaları
Yeni Yüzyıl'da İletişim Çalışmaları

Publications

İLETİŞİM ALANINDAKİ MESLEKLERDE YAPAY ZEKÂ UYGULAMALARI: MEVCUT DURUM ANALİZİ VE ALAN YAZIN TARAMASI
Authors: Nazlı Koç , Cigdem Basfirinci
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1265999
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 4210

8

1

4210

THE EFFECT OF USING HEROES IN PACKAGING ON THE PURCHASING BEHAVIOR OF PRESCHOOL CHILDREN
Authors: Beyza Beşikci , Cigdem Basfirinci
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.952914
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1767

2

1

1767

Occupational Gender Stereotypes for Different Sectors: A Research about Explicit and Implicit Measurement Methods
Authors: Tayfun Bulut , Cigdem Basfirinci
Published: 2021 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.946862
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 3227

4

0

3227

YAPAY ZEKÂ KONUSUNUN TOPLUMSAL CİNSİYET KAPSAMINDA İNCELENMESİ: MESLEKLERE YÖNELİK BİR ARAŞTIRMA
Authors: Büşra Sedef Çifci , Cigdem Basfirinci
Published: 2020 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.819510
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 5814

5

0

5814

TÜKETİCİ ARAŞTIRMALARINDA HASSAS KONULARIN ÖLÇÜMÜ: TÜKETİCİ ETİĞİNİN DOĞRUDAN VE DOLAYLI ÖLÇÜMÜNE YÖNELİK BİR ARAŞTIRMA
Authors: Cigdem Basfirinci
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.715456
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1881

3

1

1881

Türkiye'deki İndirim Marketlerinin Marka İmajlarının Sosyal Ağ Analizi Yöntemiyle İncelenmesi: A101, BİM ve ŞOK Örneği
Authors: Cigdem Basfirinci , Zuhal Çilingir Ük , Yaşar Gültekin
Published: 2019 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.601243
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 12026

7

1

12026

Effects of Advertisement on Purchasing Behavior in Pre-School Children
Authors: Sernur Karaoğlu, Cigdem Basfirinci
Published: 2018 , International Journal of Economics and Innovation
DOI: 10.20979/ueyd.430849
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3040

4

1

3040

GENDER CHALLENGING ADS IN THE EYES OF THE AUDIENCE
Authors: Çiğdem Başfırıncı , Büşra Ergül, Behiye Özgüden
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.356369
CITED 14 FAVORITE 1 TOTAL DOWNLOAD COUNT 7396

14

1

7396

Analysing Brand Image Through Social Network Analysis: A Research on Turkcell and Vodafone Brands
Authors: Çiğdem Başfırıncı
Published: 2016 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.30297
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 4537

4

1

4537

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.