avatar
Ahmet Esad Yurtsever Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, UYGULAMALI BİLİMLER YÜKSEKOKULU
Publication 9 Review 4 CrossRef Cited 7 TR Dizin Cited 1
9 Publication
4 Review
7 CrossRef Cited
1 TR Dizin Cited
0000-0001-9845-3785

Research Fields

Service Marketing Social Marketing Digital Marketing Consumer Behaviour Marketing Management Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, UYGULAMALI BİLİMLER YÜKSEKOKULU

Popular Publications

BÜYÜK VERİ (BIGDATA) VE MÜŞTERİ İLİŞKİLERİ YÖNETİMİ (CRM) İŞBİRLİĞİNİN PAZARLAMA İLETİŞİMİ STRATEJİLERİNDEKİ ROLÜ: BÜYÜK ÖLÇEKLİ ÖZEL BİR BANKA ÖRNEĞİ
Authors: Hilal Kılıç , Emine Atalay , Ahmet Esad Yurtsever
Published: 2019 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.574133
CITED 6 FAVORITE 3 TOTAL DOWNLOAD COUNT 10140

6

3

10140

SOSYAL MEDYANIN REKABET ARACI OLARAK KULLANILMASI VE İŞLETMELERİN KULLANDIKLARI BULUT BİLİŞİM TEKNOLOJİSİNİN E - HİZMET KALİTESİNE SAĞLADIĞI YARARLAR
Authors: Ahmet Esad Yurtsever
Published: 2019 , Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2730

0

2

2730

EXAMINATION OF DIGITAL MARKETING STRATEGIES USING QUALITATIVE ANALYSIS METHOD OF ADVERTISEMENTS USED IN AUTOMOTIVE SECTOR: NVIVO EXAMPLE
Authors: Ahmet Esad Yurtsever
Published: 2026 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.1655005
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 299

0

1

299

The effect of perceived usefulness and perceived ease of use on attitude towards a brand through customer loyalty: A study on e-commerce mobile applications
Authors: Ahmet Esad Yurtsever
Published: 2026 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2026.12.3.001
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 135

0

1

135

The Role of Influencers in Cryptocurrency Promotion: A Qualitative Study on Themes Shaping Consumer Perceptions
Authors: Metehan Özırmak , Ahmet Esad Yurtsever , Onur Türker
Published: 2026 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1827935
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 743

0

1

743

Publications

The effect of perceived usefulness and perceived ease of use on attitude towards a brand through customer loyalty: A study on e-commerce mobile applications
Authors: Ahmet Esad Yurtsever
Published: 2026 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2026.12.3.001
FAVORITE 1 TOTAL DOWNLOAD COUNT 135

1

135

EXAMINATION OF DIGITAL MARKETING STRATEGIES USING QUALITATIVE ANALYSIS METHOD OF ADVERTISEMENTS USED IN AUTOMOTIVE SECTOR: NVIVO EXAMPLE
Authors: Ahmet Esad Yurtsever
Published: 2026 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.1655005
FAVORITE 1 TOTAL DOWNLOAD COUNT 299

1

299

The Role of Influencers in Cryptocurrency Promotion: A Qualitative Study on Themes Shaping Consumer Perceptions
Authors: Metehan Özırmak , Ahmet Esad Yurtsever , Onur Türker
Published: 2026 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1827935
FAVORITE 1 TOTAL DOWNLOAD COUNT 743

1

743

Sentiment Analysis and Net Brand Reputation Comparison for Electric Cars in Turkey via Youtube Comments
Authors: Engincan Yıldız , Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1576206
FAVORITE 0 TOTAL DOWNLOAD COUNT 2672

0

2672

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS
Authors: Hilal Kılıç , Onur Türker , Ahmet Esad Yurtsever , Uchechi Cynthia Ohajionu
Published: 2023 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1218052
FAVORITE 1 TOTAL DOWNLOAD COUNT 1717

1

1717

A STUDY ON THE RELATIONSHIP BETWEEN IMPULSIVE BUYING AND DEPRESSION AND THE DETERMINATION OF DIFFERENCES ACCORDING TO DEMOGRAPHIC VARIABLES
Authors: Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2022 , Akademik Hassasiyetler
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1087

1

1087

BÜYÜK VERİ (BIGDATA) VE MÜŞTERİ İLİŞKİLERİ YÖNETİMİ (CRM) İŞBİRLİĞİNİN PAZARLAMA İLETİŞİMİ STRATEJİLERİNDEKİ ROLÜ: BÜYÜK ÖLÇEKLİ ÖZEL BİR BANKA ÖRNEĞİ
Authors: Hilal Kılıç , Emine Atalay , Ahmet Esad Yurtsever
Published: 2019 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.574133
FAVORITE 3 TOTAL DOWNLOAD COUNT 10140

3

10140

SOSYAL MEDYANIN REKABET ARACI OLARAK KULLANILMASI VE İŞLETMELERİN KULLANDIKLARI BULUT BİLİŞİM TEKNOLOJİSİNİN E - HİZMET KALİTESİNE SAĞLADIĞI YARARLAR
Authors: Ahmet Esad Yurtsever
Published: 2019 , Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2730

2

2730

A Comparison of Objective and Subjective Knowledge of University Students in Turkey and Slovakia within the Context of Perceived Price
Authors: Kalender Özcan Atılgan , Ahmet Esad Yurtsever
Published: 2017 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1071

0

1071

Articles published in
Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Akademik Hassasiyetler
Akademik Hassasiyetler
Alanya Academic Review
Alanya Academic Review
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
Editorship
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Co-Editor
Journal of Sustainable Economics and Management Studies
Journal of Sustainable Economics and Management Studies
Section Editor
Editorial Board Memberships
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Sustainable Economics and Management Studies
Journal of Sustainable Economics and Management Studies

Reviews

Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences

Publications

Sentiment Analysis and Net Brand Reputation Comparison for Electric Cars in Turkey via Youtube Comments
Authors: Engincan Yıldız , Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1576206
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2672

1

0

2672

BÜYÜK VERİ (BIGDATA) VE MÜŞTERİ İLİŞKİLERİ YÖNETİMİ (CRM) İŞBİRLİĞİNİN PAZARLAMA İLETİŞİMİ STRATEJİLERİNDEKİ ROLÜ: BÜYÜK ÖLÇEKLİ ÖZEL BİR BANKA ÖRNEĞİ
Authors: Hilal Kılıç , Emine Atalay , Ahmet Esad Yurtsever
Published: 2019 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.574133
CITED 6 FAVORITE 3 TOTAL DOWNLOAD COUNT 10140

6

3

10140

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.