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Hande Ayhan Gökcek Asst. Prof. Dr. It is not affiliated with an institution
Publication 9 Review 17 CrossRef Cited 5 TR Dizin Cited 3
9 Publication
17 Review
5 CrossRef Cited
3 TR Dizin Cited
0000-0001-6349-3023

Research Fields

Data Analysis Marketing Research Methodology Marketing Marketing Theory Integrated Marketing Communication Marketing Management Digital Marketing Consumer Behaviour

Institution

It is not affiliated with an institution

Popular Publications

Davranışsal Finans Perspektifinden Yatırımcı Davranışları Üzerine Bir İnceleme
Authors: Müge Çetiner , Hande Ayhan Gökcek , Bilge Turp Gölbaşı
Published: 2019 , Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 4875

0

2

4875

DİJİTAL PAZARLAMAYA YÖNELİK OLARAK OYUNLAŞTIRMA İÇEREN E-TİCARET SİTELERİ ÜZERİNE BİR META ANALİZ
Authors: Bilge Turp Gölbaşı , Hande Ayhan Gökcek
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1064214
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2383

1

2

2383

Moderator Role of Word of Mouth Marketing on The Impact of Public Relations on Purchase Intention From an Integrated Marketing Communications Perspective
Authors: Hande Ayhan Gökcek , Hilal Kılıç , Onur Türker
Published: 2023 , Yalova Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 829

0

2

829

A STUDY ON THE RELATIONSHIP BETWEEN IMPULSIVE BUYING AND DEPRESSION AND THE DETERMINATION OF DIFFERENCES ACCORDING TO DEMOGRAPHIC VARIABLES
Authors: Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2022 , Akademik Hassasiyetler
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 941

0

1

941

The Effect of Death Anxiety on Hedonistic and Utilitarian Consumer Behaviours During the Covid-19 Pandemic
Authors: Sema Mercanoğlu Erin , Hande Ayhan Gökcek
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1238650
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 962

1

1

962

Publications

Sentiment Analysis and Net Brand Reputation Comparison for Electric Cars in Turkey via Youtube Comments
Authors: Engincan Yıldız , Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1576206
FAVORITE 0 TOTAL DOWNLOAD COUNT 2072

0

2072

The Effect of Negative Online Consumer Reviews on Purchase Intention: Information Processing View
Authors: Ülfet İşçi Özalp, Hande Ayhan Gökcek
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1294

1

1294

Moderator Role of Word of Mouth Marketing on The Impact of Public Relations on Purchase Intention From an Integrated Marketing Communications Perspective
Authors: Hande Ayhan Gökcek , Hilal Kılıç , Onur Türker
Published: 2023 , Yalova Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 829

2

829

The Effect of Death Anxiety on Hedonistic and Utilitarian Consumer Behaviours During the Covid-19 Pandemic
Authors: Sema Mercanoğlu Erin , Hande Ayhan Gökcek
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1238650
FAVORITE 1 TOTAL DOWNLOAD COUNT 962

1

962

Neoliberal Economic Policies And The Examination And Evaluation Of The General Outlook Of The Turkish Economy Between 1980-1989 Under Six Factors
Authors: Hande Ayhan Gökcek
Published: 2023 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1214395
FAVORITE 0 TOTAL DOWNLOAD COUNT 6788

0

6788

DİJİTAL PAZARLAMAYA YÖNELİK OLARAK OYUNLAŞTIRMA İÇEREN E-TİCARET SİTELERİ ÜZERİNE BİR META ANALİZ
Authors: Bilge Turp Gölbaşı , Hande Ayhan Gökcek
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1064214
FAVORITE 2 TOTAL DOWNLOAD COUNT 2383

2

2383

A STUDY ON THE RELATIONSHIP BETWEEN IMPULSIVE BUYING AND DEPRESSION AND THE DETERMINATION OF DIFFERENCES ACCORDING TO DEMOGRAPHIC VARIABLES
Authors: Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2022 , Akademik Hassasiyetler
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 941

1

941

YENİLİKÇİLİK VE TATMİN ARASINDAKİ İLİŞKİDE ALGILANAN RİSKİN MODERATÖR ROLÜ: ONLİNE ALIŞVERİŞ ÜZERİNE BİR UYGULAMA
Authors: Hande Ayhan Gökcek , Sema Mercanoğlu Erin , Bilge Turp Gölbaşı
Published: 2022 , Journal of Management and Economics Research
DOI: 10.11611/yead.1025955
FAVORITE 0 TOTAL DOWNLOAD COUNT 667

0

667

Davranışsal Finans Perspektifinden Yatırımcı Davranışları Üzerine Bir İnceleme
Authors: Müge Çetiner , Hande Ayhan Gökcek , Bilge Turp Gölbaşı
Published: 2019 , Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 4875

2

4875

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Alanya Academic Review
Alanya Academic Review
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Yalova Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi
Editorial Board Memberships
İzlek Akademik Dergi
İzlek Akademik Dergi

Reviews

Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Communicata
Communicata
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Ege Academic Review
Ege Academic Review
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
İzlek Akademik Dergi
İzlek Akademik Dergi
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi
Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi

Publications

The Effect of Death Anxiety on Hedonistic and Utilitarian Consumer Behaviours During the Covid-19 Pandemic
Authors: Sema Mercanoğlu Erin , Hande Ayhan Gökcek
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1238650
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 962

1

1

962

Neoliberal Economic Policies And The Examination And Evaluation Of The General Outlook Of The Turkish Economy Between 1980-1989 Under Six Factors
Authors: Hande Ayhan Gökcek
Published: 2023 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1214395
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 6788

2

0

6788

DİJİTAL PAZARLAMAYA YÖNELİK OLARAK OYUNLAŞTIRMA İÇEREN E-TİCARET SİTELERİ ÜZERİNE BİR META ANALİZ
Authors: Bilge Turp Gölbaşı , Hande Ayhan Gökcek
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1064214
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2383

1

2

2383

YENİLİKÇİLİK VE TATMİN ARASINDAKİ İLİŞKİDE ALGILANAN RİSKİN MODERATÖR ROLÜ: ONLİNE ALIŞVERİŞ ÜZERİNE BİR UYGULAMA
Authors: Hande Ayhan Gökcek , Sema Mercanoğlu Erin , Bilge Turp Gölbaşı
Published: 2022 , Journal of Management and Economics Research
DOI: 10.11611/yead.1025955
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 667

1

0

667

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.