Hicran Özgüner Kılıç profile image
Hicran Özgüner Kılıç Assoc. Prof. Dr. BANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİ
Publication 2 Review 18
2 Publication
18 Review

Research Fields

Marketing Digital Marketing Marketing Communications

Institution

BANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİ

Popular Publications

THE MEDIATING ROLE OF INFLUENCER MARKETING IN THE BRAND TRUST AND BRAND PREFERENCE RELATIONSHIP: A STUDY ON E-COMMERCE BRANDS
Authors: Surac Bayram , Hicran Özgüner Kılıç
Published: 2026 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1652008
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 40

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40

Publications

THE MEDIATING ROLE OF INFLUENCER MARKETING IN THE BRAND TRUST AND BRAND PREFERENCE RELATIONSHIP: A STUDY ON E-COMMERCE BRANDS
Authors: Surac Bayram , Hicran Özgüner Kılıç
Published: 2026 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1652008
FAVORITE 1 TOTAL DOWNLOAD COUNT 40

1

40

THE EFFECT OF THE USE OF GAMIFICATION STRATEGY IN MOBILE HEALTH APPLICATIONS ON CUSTOMER LOYALTY
Authors: Cansu Toprak , Hicran Özgüner Kılıç
Published: 2024 , Journal of Management and Economics Research
DOI: 10.11611/yead.1362413
FAVORITE 0 TOTAL DOWNLOAD COUNT 883

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883

Articles published in
Journal of Management and Economics Research
Journal of Management and Economics Research
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Akademik Hassasiyetler
Akademik Hassasiyetler
Aksaray Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Aksaray Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Bandırma Onyedi Eylül University Social Sciences Research Journal
Bandırma Onyedi Eylül University Social Sciences Research Journal
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
Journal of Research in Business
Journal of Research in Business
Journal of Sustainable Education Studies
Journal of Sustainable Education Studies
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
Social Sciences
Social Sciences
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turkish Academic Research Review
Turkish Academic Research Review
There are no Crossref cited.
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