Neslihan Yalçınkaya profile image
Neslihan Yalçınkaya Asst. Prof. Dr. MANİSA CELAL BAYAR ÜNİVERSİTESİ - SARUHANLI MESLEK YÜKSEKOKULU
Publication 5 Review 10 CrossRef Cited 6
5 Publication
10 Review
6 CrossRef Cited

Research Fields

Social Media Applications and Analysis Digital Advertising Political Advertising

Institution

MANİSA CELAL BAYAR ÜNİVERSİTESİ - SARUHANLI MESLEK YÜKSEKOKULU

Popular Publications

TÜRKİYE’DEKİ SİYASİ PARTİLERİN DİJİTAL PAZARLAMA KANALLARINI KULLANIMI
Authors: Neslihan Yalcinkaya
Published: 2018 , Journal of Management and Economics
DOI: 10.18657/yonveek.399687
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 5963

4

1

5963

SLOGANLARIN MARKA KİMLİĞİNE KATKISININ İÇERİK ANALİZİ YÖNTEMİ İLE İNCELENMESİ
Authors: Neslihan Yalcinkaya
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.778010
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1627

2

1

1627

The Effect Of Personality On Consumer’ Impulsive Buying Tendency
Authors: Neslihan Yalcinkaya , Mümine Karadağ
Published: 2022 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1118397
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1954

0

1

1954

POLITICAL SOCIAL MEDIA MARKETING: 2023 PRESIDENTIAL ELECTIONS
Authors: Neslihan Yalçınkaya , Mümine Karadağ
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1328658
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1643

0

1

1643

Publications

DIGITALIZATION AND BUSINESS MODEL FIT IN RETAILING: A COMPARATIVE ANALYSIS OF SUPERMARKETS AND DİSCOUNT STORES
Authors: Neslihan Yalçınkaya
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1835966
FAVORITE 0 TOTAL DOWNLOAD COUNT 4709

0

4709

POLITICAL SOCIAL MEDIA MARKETING: 2023 PRESIDENTIAL ELECTIONS
Authors: Neslihan Yalçınkaya , Mümine Karadağ
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1328658
FAVORITE 1 TOTAL DOWNLOAD COUNT 1643

1

1643

The Effect Of Personality On Consumer’ Impulsive Buying Tendency
Authors: Neslihan Yalcinkaya , Mümine Karadağ
Published: 2022 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1118397
FAVORITE 1 TOTAL DOWNLOAD COUNT 1954

1

1954

SLOGANLARIN MARKA KİMLİĞİNE KATKISININ İÇERİK ANALİZİ YÖNTEMİ İLE İNCELENMESİ
Authors: Neslihan Yalcinkaya
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.778010
FAVORITE 1 TOTAL DOWNLOAD COUNT 1627

1

1627

TÜRKİYE’DEKİ SİYASİ PARTİLERİN DİJİTAL PAZARLAMA KANALLARINI KULLANIMI
Authors: Neslihan Yalcinkaya
Published: 2018 , Journal of Management and Economics
DOI: 10.18657/yonveek.399687
FAVORITE 1 TOTAL DOWNLOAD COUNT 5963

1

5963

Articles published in
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Management and Economics
Journal of Management and Economics
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi

Reviews

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
The Journal of Social Economic Research
The Journal of Social Economic Research
Uluslararası Halkbilimi Araştırmaları Dergisi
Uluslararası Halkbilimi Araştırmaları Dergisi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Publications

SLOGANLARIN MARKA KİMLİĞİNE KATKISININ İÇERİK ANALİZİ YÖNTEMİ İLE İNCELENMESİ
Authors: Neslihan Yalcinkaya
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.778010
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1627

2

1

1627

TÜRKİYE’DEKİ SİYASİ PARTİLERİN DİJİTAL PAZARLAMA KANALLARINI KULLANIMI
Authors: Neslihan Yalcinkaya
Published: 2018 , Journal of Management and Economics
DOI: 10.18657/yonveek.399687
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 5963

4

1

5963

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.