Researchers Nevin KARABIYIK YERDEN

Nevin KARABIYIK YERDEN Asst. Prof. Dr. MARMARA ÜNİVERSİTESİ

Unknown

Publication 7 Review 6 CrossRef Cited 4

Unknown

7 Publication

6 Review

4 CrossRef Cited

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Summary
Publications
Peer Review

Research Fields

Organisational, Interpersonal and Intercultural Communication Integrated Marketing Communication Institutional Communication Marketing Digital Marketing Industrial Marketing Entrepreneurship

Institution

MARMARA ÜNİVERSİTESİ

Popular Publications

CONCEPTUAL APPROACH TO THE STUDIES OF MARKETING STRATEGIES AND POSITIONING ON DESTINATION MARKETING

Authors: Nevin KARABIYIK , Burcu SÜMER İNCİ

Published: 2016 , İstanbul Sosyal Bilimler Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4608

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THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR

Authors: Elif GÜNER , Nevin KARABIYIK YERDEN , Mehmet Yaman ÖZTEK

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.726931

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 855

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Publications

COMPARATIVE ANALYSIS OF VIRTUAL TOUR APPLICATIONS IN MUSEUMS IN THE CONTEXT OF DESTINATION MARKETING DURING THE COVID 19 PANDEMIC PROCESS

Authors: Nevin KARABIYIK YERDEN , Mert UYDACI

Published: 2022 , Journal of Research in Business

DOI: 10.54452/jrb.1062407

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 266

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The Role of Social Media in Phenomenon Marketing and a Content Analysis on Fashion Sector

Authors: Mehmet ÖZTEK , Nevin KARABIYIK YERDEN , Ecenur ÇOLAK , Ecem SARI

Published: 2021 , Journal of Yaşar University

DOI: 10.19168/jyasar.785002

CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2181

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THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR

Authors: Elif GÜNER , Nevin KARABIYIK YERDEN , Mehmet Yaman ÖZTEK

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.726931

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 855

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Brand Image: Descriptive Analysis of Gobeklitepe and Stonehenge Archeology Site In Terms Of Brand Image

Authors: Nevin KARABIYIK YERDEN

Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences

DOI: -

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 1687

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The Effect of Electronic Word of Mouth on Brand Loyalty through Brand Trust within the Scope of Information Adoption Model: A Research on Online Consumers

Authors: Dilara ERŞEN , Nevin KARABIYIK YERDEN , Mehmet ÖZTEK

Published: 2020 , Galatasaray University Journal of Communication

DOI: 10.16878/gsuilet.696855

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 1907

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1907

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DENEYİMSEL PAZARLAMADA GASTRONOMİ TURİZMİ AÇISINDAN ARTIRILMIŞ GERÇEKLİK UYGULAMASI KULLANIMININ DENEYİM DEĞERİ ÜZERİNE ETKİSİ: ARTIRILMIŞ GERÇEKLİK MENÜ UYGULAMASI ÜZERİNE BİR ARAŞTIRMA

Authors: Nevin KARABIYIK YERDEN , Başak DEĞERLİ, Mert UYDACI, İlknur ERGÜN TUNCAY

Published: 2020 , Beykoz Akademi Dergisi

DOI: 10.14514/byk.m.26515393.2020.8/1.174-193

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 1077

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CONCEPTUAL APPROACH TO THE STUDIES OF MARKETING STRATEGIES AND POSITIONING ON DESTINATION MARKETING

Authors: Nevin KARABIYIK , Burcu SÜMER İNCİ

Published: 2016 , İstanbul Sosyal Bilimler Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4608

0

CITED

1

FAVORITE

4608

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Articles published in

Beykoz Akademi Dergisi

Galatasaray University Journal of Communication

İstanbul Sosyal Bilimler Dergisi

International Journal of Economics Politics Humanities and Social Sciences

Journal of Research in Business

Journal of Yaşar University

Oneri

Reviews

Batman University Journal of Life Sciences

International Journal of Economics Politics Humanities and Social Sciences

Journal of Research in Business

Nevşehir Hacı Bektaş Veli University Journal of ISS

Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

^: The citation statistics shown here are queried from CrossRef. Popular publications listed here, are based on the add-to-favorites statistics of the researchers on DergiPark. Statistics shown on this page are not updated real-time, it takes around 24 hours to be updated with the real values.

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