Nevin Karabıyık Yerden profile image
Nevin Karabıyık Yerden Assoc. Prof. Dr. Marmara Üniversitesi
Publication 11 Review 14 CrossRef Cited 13
11 Publication
14 Review
13 CrossRef Cited

Research Fields

Organisational, Interpersonal and Intercultural Communication Digital Marketing Institutional Communication Industrial Marketing Integrated Marketing Communication Intercultural Communication Marketing Entrepreneurship

Institution

Marmara Üniversitesi

Popular Publications

Green City Concept and Marketing: Descriptive Analysis of Izmir's Green City Process
Authors: Ebru Bilgen Kocatürk , Ferahnur Özgören Şen , Nevin Karabıyık Yerden
Published: 2023 , Kent Akademisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1014

0

2

1014

THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR
Authors: Elif Güner , Nevin Karabıyık Yerden , Mehmet Yaman Öztek
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.726931
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 1716

5

1

1716

DENEYİMSEL PAZARLAMADA GASTRONOMİ TURİZMİ AÇISINDAN ARTIRILMIŞ GERÇEKLİK UYGULAMASI KULLANIMININ DENEYİM DEĞERİ ÜZERİNE ETKİSİ: ARTIRILMIŞ GERÇEKLİK MENÜ UYGULAMASI ÜZERİNE BİR ARAŞTIRMA
Authors: Nevin Karabıyık Yerden , Başak Değerli, Mert Uydacı, İlknur Ergün Tuncay
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.174-193
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1991

0

1

1991

CONCEPTUAL APPROACH TO THE STUDIES OF MARKETING STRATEGIES AND POSITIONING ON DESTINATION MARKETING
Authors: Nevin Karabıyık , Burcu Sümer İnci
Published: 2016 , İstanbul Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 6127

0

1

6127

COMPARATIVE ANALYSIS OF VIRTUAL TOUR APPLICATIONS IN MUSEUMS IN THE CONTEXT OF DESTINATION MARKETING DURING THE COVID 19 PANDEMIC PROCESS
Authors: Nevin Karabıyık Yerden , Mert Uydacı
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1062407
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 808

2

1

808

Publications

The Relationship Between Cultural Products and International Marketing Strategies Towards Sustainability: A Research on the Textile Industry
Authors: Nevin Karabıyık Yerden
Published: 2025 , Romaya Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 56

0

56

INFLUENCER MARKETING IN THE FASHION INDUSTRY AND CASE STUDY ANALYSIS OF THE WEAVING FIELD
Authors: Nevin Karabıyık Yerden , Ferahnur Özgören Şen , Ebru Bilgen Kocatürk
Published: 2025 , Journal of Research in Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 295

1

295

Neuromarketing: Bibliometric Analysis 2013–2022
Authors: Şevval Karabağ , Nevin Karabıyık Yerden
Published: 2024 , International Journal of Economics Politics Humanities and Social Sciences
DOI: 10.59445/ijephss.1265323
FAVORITE 0 TOTAL DOWNLOAD COUNT 384

0

384

Green City Concept and Marketing: Descriptive Analysis of Izmir's Green City Process
Authors: Ebru Bilgen Kocatürk , Ferahnur Özgören Şen , Nevin Karabıyık Yerden
Published: 2023 , Kent Akademisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1014

2

1014

COMPARATIVE ANALYSIS OF VIRTUAL TOUR APPLICATIONS IN MUSEUMS IN THE CONTEXT OF DESTINATION MARKETING DURING THE COVID 19 PANDEMIC PROCESS
Authors: Nevin Karabıyık Yerden , Mert Uydacı
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1062407
FAVORITE 1 TOTAL DOWNLOAD COUNT 808

1

808

The Role of Social Media in Phenomenon Marketing and a Content Analysis on Fashion Sector
Authors: Mehmet Öztek , Nevin Karabıyık Yerden , Ecenur Çolak , Ecem Sarı
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.785002
FAVORITE 1 TOTAL DOWNLOAD COUNT 5082

1

5082

THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR
Authors: Elif Güner , Nevin Karabıyık Yerden , Mehmet Yaman Öztek
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.726931
FAVORITE 1 TOTAL DOWNLOAD COUNT 1716

1

1716

Brand Image: Descriptive Analysis of Gobeklitepe and Stonehenge Archeology Site In Terms Of Brand Image
Authors: Nevin Karabıyık Yerden
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2444

0

2444

The Effect of Electronic Word of Mouth on Brand Loyalty through Brand Trust within the Scope of Information Adoption Model: A Research on Online Consumers
Authors: Dilara Erşen , Nevin Karabıyık Yerden , Mehmet Öztek
Published: 2020 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.696855
FAVORITE 0 TOTAL DOWNLOAD COUNT 3331

0

3331

DENEYİMSEL PAZARLAMADA GASTRONOMİ TURİZMİ AÇISINDAN ARTIRILMIŞ GERÇEKLİK UYGULAMASI KULLANIMININ DENEYİM DEĞERİ ÜZERİNE ETKİSİ: ARTIRILMIŞ GERÇEKLİK MENÜ UYGULAMASI ÜZERİNE BİR ARAŞTIRMA
Authors: Nevin Karabıyık Yerden , Başak Değerli, Mert Uydacı, İlknur Ergün Tuncay
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.174-193
FAVORITE 1 TOTAL DOWNLOAD COUNT 1991

1

1991

CONCEPTUAL APPROACH TO THE STUDIES OF MARKETING STRATEGIES AND POSITIONING ON DESTINATION MARKETING
Authors: Nevin Karabıyık , Burcu Sümer İnci
Published: 2016 , İstanbul Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6127

1

6127

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
İstanbul Sosyal Bilimler Dergisi
İstanbul Sosyal Bilimler Dergisi
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
Journal of Research in Business
Journal of Research in Business
Kent Akademisi
Kent Akademisi
Oneri
Oneri
Romaya Journal
Romaya Journal
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Batman University Journal of Life Sciences
Batman University Journal of Life Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
Journal of Interdisciplinary Innovation Studies
Journal of Interdisciplinary Innovation Studies
Journal of Research in Business
Journal of Research in Business
Kent Akademisi
Kent Akademisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi

Publications

COMPARATIVE ANALYSIS OF VIRTUAL TOUR APPLICATIONS IN MUSEUMS IN THE CONTEXT OF DESTINATION MARKETING DURING THE COVID 19 PANDEMIC PROCESS
Authors: Nevin Karabıyık Yerden , Mert Uydacı
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1062407
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 808

2

1

808

The Role of Social Media in Phenomenon Marketing and a Content Analysis on Fashion Sector
Authors: Mehmet Öztek , Nevin Karabıyık Yerden , Ecenur Çolak , Ecem Sarı
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.785002
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 5082

5

1

5082

THE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR
Authors: Elif Güner , Nevin Karabıyık Yerden , Mehmet Yaman Öztek
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.726931
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 1716

5

1

1716

The Effect of Electronic Word of Mouth on Brand Loyalty through Brand Trust within the Scope of Information Adoption Model: A Research on Online Consumers
Authors: Dilara Erşen , Nevin Karabıyık Yerden , Mehmet Öztek
Published: 2020 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.696855
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 3331

1

0

3331

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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